Although one might not think so as a result of the disadvantages, thousands and thousands of ads have shown advertising is of great importance to the society in which people live, either in the United Kingdom, or in many other parts of the world .Advertising is necessary as a means of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never get to hear at all if it were not for advertising. And advertising does a great deal to a rising standard of living conditions.

    In talking about advertisement, one should not think only a commercial on television, or an advertisement in the newspaper or magazines and—in the sense of communication—even the spoken or written words of salesmen. After all, the roots of advertising are to be found in the market place in the ancient times.

    For many years it was thought that it was not enough to just produce goods and supply services. It is only more recently that people came to understand the production of goods would be a waste of resources unless those goods can be sold at fair price within a reasonable time period. In the competitive society in which we live, it is very important that we go out and sell what we have to offer, and advertising plays an important part, whether selling at home or in export market. Around 2 percent of the UK national product is spent on advertising. But it must be thought that this advertising tries to sell goods to customers who do not buy them. Of course, advertising does try to catch the eyes of the buyer, but if the product one has bought does not match what the advertisement had described, it is extremely unlikely that the goods will sell well.

How Important Is Fashion?

    Is looking fashionable more important than being comfortable? Many people seem to think so, judging by the things they wear. But fashion is not everything. It is more important to be a healthy and good person.

    People go to great lengths to be fashionable. Some people think they have to have a certain body type, so they go on extreme, unhealthy diets in order to change their bodies. In addition, many women wear uncomfortable fashions, such as high-heeled shoes that create blisters（水泡）, tight body shapers that limit blood flow, and sticky false eyelashes. Men and women alike spend time and money on products that change their natural hair color and use hot irons and blow dryers to curl or straighten their hair. Some people spend several hours a day in front of a mirror. Is fashion important enough to spend so much time and effort on changing how you look like?

    If the purpose of fashion is to make a person feel good, it does not make sense that he or she would go through so much discomfort to be fashionable. Fashion should not come first. People should prioritize（优先考虑）being healthy and positive. What people wear does not indicate anything about their personalities. Instead of spending hours choosing a suit, perhaps you should call your friends and do something together! Instead of going on strict diets and starving, why not eat some healthy foods and then exercise? By doing these things, you can keep a healthy lifestyle and truly grow as a person.

    My grandfather grew up in war-torn Europe. When German soldiers occupied his hometown, the thriving city of Tarow, Poland, he refused to obey them and eventually joined the Soviet army to fight for his country's freedom. “Stand straight, stand tall,” he told himself.

    After the war, in 1947, he boarded a boat for Manhattan. He was hungry and suffering from seasickness. All alone in a new country, he was frightened about his future. Still, he marched head-on into the hustle of the streets of New York. Soon he met other European immigrants, each of them trying to find his or her own way. If they could do it, why couldn't he? “Stand straight, stand tall,” he would remind himself.

    Thanks to the help of a loyal and trusting friend, my grandfather gained a jewelry booth on Canal Street, New York City. He once told me how nervous he was on that first day of work. He was not only trying to learn this tough new business, but also a new language.

    To his surprise, the men in neighboring booths－who could have taken advantage of him－offered their help and advice. Within months, my grandfather was commanding his spot behind the counter, selling diamonds and cultured pearls as if he'd been doing it his whole life.

    Stand straight and stand tall.

    In later years, my grandfather would take both my mother and her sister down the aisle at their weddings. As he stood with each of them, he thought about their new beginnings, and of the adventures and journeys they would experience together. He also thought about the children who would one day carry on his family name.

    I am so proud to be one of those children. Listening to my grandfather's remarkable experiences has changed the way I view my own life.

    In Western society, especially in the English-speaking world, the chance for young people to see the other countries and experience life is considered important. Many young people, when they finish school at the age of 18, take a gap year before they go to university.

    Parents often want their children to grow up a little and see what the real world is like when they finish school. Although they are worried about their safety, many think that the advantages of independence and experience are worth the worries. Children are encouraged to be brave, independent and to explore the world on their own or with friends.

    Young people also want to experience freedom and see what life is like on the other side. This other side could be the other side of the world or just the other side of life. For example, if they have a rich life, they may want to see how people in poor areas live.

    A gap year after school is also an important chance for young people to spend time thinking about what they want to do with their lives. A little bit of growing up and experience will help them make their important career decisions, especially when they are unsure about what they want to study.

    Another reason for going straight after school is to get a break from studying before they start the next few years of university. So anywhere you travel in the world, you will meet young European people exploring the world.

    So much of the world has been travelled and explored. The young people are now looking for more worthy experiences. Some of them work as volunteers to do something for the country they are visiting. Many gap year volunteers are now spending a few months teaching English in Thailand, helping feed giant pandas in China or building a well(井) in a village in Africa.

    These young people's wish to explore the world is an expression of the values of the societies that they are part of. Both discovering the world and making a positive difference in it are important parts of the Western mind.

    Cli-Fi refers to "climate fiction"; it is a term invented by journalist Dan Bloom. These are fictional books that somehow or someway bring real climate change science to the reader. What is really interesting is that Cli-Fi books often present real science in a believable way. They become fun teaching tools. There are some really well known authors such as Paolo Bacigalupi and Margaret Atwood. A list of other candidate Cli-Fi novels was provided by Sarah Holding in the Guardian.

    What makes a Cli-Fi novel good? In my opinion, it has to have some real science in it. And it has to get the science right. Second, it has to be fun to read. When done correctly, Cli-Fi can connect people to their world; it can help us understand what future climate may be like, or what current climate effects are.

    One thing that is hard to imagine is the future. What will the world be like decades from now when Earth temperatures have continued to rise? What will agriculture be like? What will coastal communities be like? It is also hard to imagine what living a subsistence agriculture life is like, today. What happens to lives and communities when the rains change, or don't come at all? What would that world look like?

    One recent example of Cli-Fi literature is South Pole Station by Ashley Shelby. In this book we follow Cooper Gosling, who is traveling to a research location on Antarctica to create paintings. Yes, an artist is sent to live with researchers and crew ­ with funding from the National Science Foundation. After arriving at the South Pole, Cooper has to become acquainted with the strange social system that exists there. Ashley writes the book in such a way that you actually feel you are huddled(拥挤) in the cold with her and her co-workers.

    Yellowstone National Park is the flagship of the National Park Service and a favorite to millions of visitors each year. The park is a major destination for all members of the family. By driving the grand loop road, visitors can view the park from the comfort of their vehicle and also take a rest at one of the many roadside picnic areas.

    How much is the entrance fee?

    $25 - Private, noncommercial vehicle;

    $20 - Motorcycle or snowmobile (winter);

    $12 - Visitors 16 and older entering by foot, bike, ski, etc.

    This fee provides the visitor with a 7-day entrance permit for both Yellowstone and Grand Teton National Parks.

    A $50 park annual pass provides entrance for a single private non-commercial vehicle at Yellowstone and Grand Teton National Parks. The $10 Interagency Senior Pass (62 and older) is a lifetime pass available to U.S. citizens or permanent residents.

    Where can you stay?

    Inside Yellowstone, you can choose to stay in modern or historic hotels and cabins inside the park like the Old Faithful Inn, the world's largest log structure. For those who want to be a little closer to nature, there are 12 campgrounds with a range of services from primitive pit toilets to shower and laundry facilities. There's also RV camping with and without dumping stations.

    Staying outside the park gives you unique Old West experiences but still keeps you close to park attractions.

    If you're taking a road trip to Yellowstone, you'll want to check out our Hotels and Cabins On The Road section.