You're in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation：

    “I can't believe it－Lorenzo Bertolla! They are almost impossible to find．Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome．”

    They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes．

    Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it．

    Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation－consumers between the age of 18 and （3）It's a golden group．They have a lot of money to spend, but they don't trust ads．

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go．Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative．“Look at traditional advertising．Its effectiveness is decreasing．”It is true, because everyone knows an ad is trying to persuade you to buy something．However, you don't know when a conversation you overhear is just a performance．

    What's your favorite online magazine for kids? Here are four that are worth a look and a read.

    National Geographic Kids

    Parents, students, and teachers can take the help of this quality resource to learn about people, places, science, space, history, nature, and various fun activities. The magazine aims for the age group of 8-14. Interactive content includes videos, games, photos, blogs, etc. This is one online magazine that parents and teachers will always choose without hesitation (犹豫).

    TIME For Kids

    TIME magazine for adults might be too serious. The version for kids isn't but it does go deep with a lot of educational content and teaching resources that are helpfully arranged around grades. The weekly classroom news magazine covers world news and aims to develop the reading and analyzing (分析) habit in kids.

    Weekly Reader

    An offline and online magazine for elementary school students features a lot of educational tools for teachers and students alike. All of its magazines are arranged around grades from pre-kindergarten to grade 12. Lots of the tools are interactive and based around nicely designed stories that make learning fun. Some sections are open to only subscribers (注册人) though.

Highlights

    Highlights, com brings out magazines for kids of ages 2-12. The publication group's purpose is to help children become their best selves. The homepage also gives you further websites to explore like Puzzlemaniakids.com and Highlightskids.com. Play free online puzzles, solve riddles, go creative with fun activities, and even learn a little about nature and science at these two sites. For instance, you can go into a story adventure or create your own stories at The Timbertoes.

    Young people and older people do not always agree with each other. They sometimes have different ideas about living, working and playing. But in one special program in New York State, adults and teenagers live together in a friendly way.

    Each summer 200 teenagers and 50 adults live together for eight weeks as members of a special work group. Everyone works several hours each day. They do so not just to keep busy but to find meaning and enjoyment in work. Some teenagers work in the woods or on the farms near the village. Some learn to make things like tables and chairs and to build houses. The adults teach them these skills.

    There are several free hours each day. Weekends are free, too. During the free hours some of the teenagers learn photo-taking or painting. Others sit around and talk or sing. Each teenager chooses his own way to spend his free time.

    When people live together, rules are necessary. In this program, the teenagers and the adults make the rules together. If someone breaks a rule, the problem goes before the whole group. They talk about it and ask, “Why did it happen? What should we do about it?”

    One of the teenagers has this to say about the experience, “You stop thinking only about yourself. You learn how to think about the group.”

    Do you love Beats headphones, True Religion jeans, and UGG shoes? These are some of the most popular brands(品牌) around. They are also expensive. But some experts say they are not much better than cheaper brands.

    For example, Jim Wilcox works for Consumer Reports. He tested all kinds of headphones. He says that $80 Koss Pro headphones provide basically the same quality and comfort as Beats. So why do people pay twice or even 10 times as much for the hottest brands?

    Experts say because it's fashionable, and expensive brands send a message. Brands say "I belong" or "I can afford it."

    Some people think that expensive brand names are worth the price. They say that some designer clothes are really of top quality and that they last longer than cheaper brands. Some teenagers choose to wear popular brands because these brands make them feel good about themselves.

    Alexandra Allam, 17, likes to buy brand-name products. "I'd rather spend the extra money getting something I know I'll be satisfied with." she says. Her friend Emmy Swan agrees, saying "As long as you can afford it, it seems reasonable to buy what you want." But not all teenagers agree. "Spending hundreds of dollars for designer is stupid and unreasonable," says Daniel Steinbrecher, 16. "It's fake（假的）happiness."

    People who are against wearing expensive brand names say that many designer brands aren't any better. "It's wasteful to buy things just because they are popular." says Edmund Williams, 15. "You'll feel better if you buy things because you like them. If you have extra money to spend, it would be better to give it to people in need."

    Don't we all know a "Happy Meal" when we see one—the famous boxed meal that includes a hamburger, kid-sized French fries, fruits and milk, served with a toy that's extremely popular with children who love to collect them?

    A Happy Meal is a form of kids' meal sold at a certain fast-food chain since 1979. A toy is included in the meal, both of which are usually contained in a box or paper bag. However, collectors of these little toys will not get them any longer, since the company will replace toys with books and each of these books will mainly pass on nutritional messages.

    Happy Meals are extremely popular with kids, especially for their collectable toys, when you consider that over 1.3 billion of these packages are sold each year. These packages have been very controversial. Health supporters believe that drawing kids to these meals with toys is clever way of promoting unhealthy food choices. They see it as an advertising strategy of "catching its customers young"—a move that has paid off very well for the fast-food company.

    Child development experts say that food habits get formed in children by age six and continue through to their adult life. Fatty and sugary foods such as those served in Happy Meals are believed to play a big role in growing health problems such as obesity and diabetes. Public health care costs have gone up and untold amounts of money have been spent on coping with these health problems. On November 2, 2010, the San Francisco Board of Supervisors passed a law requiring that children's meals sold in restaurants must meet certain nutritional standards before they could be sold with toys, to overcome the problem of childhood obesity—in other words, the State of California tried to ban the toys in Happy Meals. However, it was strongly opposed by some as being heavy-handed, and the ban was thrown out by the government.

    While some people believe that the fast-food company, with its large following of children, can create a powerful message through the books, others believe its actions are contradictory. Anyway, the company is trying to spread the message of nutrition while it is serving food that is anything but healthy.

    On March 2, at the meeting held ahead of the yearly session of the CPPCC National Committee(全国政协大会), interpreter(口译员)Yao Mengyao caught the attention of many with her "quick reaction and correct translation," Xinhua noted,

    Yao began her studies in English in primary school where she would listen to English tapes. She ofen spoke to her teacher about English-related topics that were not limited to the ones in her textbooks, "They were always very professional uncommon topics, "said Yao's senior school teacher Shen Yingzi,

    Like Yao, Zhang Lu is a regular interpreter for China's top leaders, including Premier Li Keqing and former Premier Wen Jiabao Her effortless but on-point translations of ancient poems mentioned by former Premier Wen won praise.

    So how do interpreters reach their top positions?

    The reason for their success is largely hard work. Other than when they go out on visits with Chinese leaders, the interpreters follow a very strict schedule. Zhang called this schedule"an unshakable plan". They listen to foreign media such as BBC, VOA or CNN through TV or radio for their training.

    It is reported that a month before the two sessions(两会), the interpreters get notice of the spokesperson they are going to interpret for. They then make full use of this month to prepare themselves. They try to predict the questions that might be asked and consider the sayings the spokesperson might use when they answer the questions.

    In truth, there is no secret to their success: It's all a matter of skill and hard work.