In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment . Modern businesses have been following his lead, with more tactics（策略）.

One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

       When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

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April Fool's party

On Friday, April 1, Inner Affair goes back to the days of funk! Classic Tunes from the 70's and 80's by DJs Den & Sion, 9pm till late.

Tickets: Free entrance for those in costume, otherwise 50 yuan (US$6)

Time/Date: 9 pm, April 1

Place: Inner Affair, 1/F Qiankun Dasha, 6 Sanlitun Xiliujie, Chaoyang District

Tel: 8454-0321

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The "worst" party

Organized by ozone productions, the party is set to be "the worst ever", with the lamest music from the 60s, 70s and 80s. Special prizes will be awarded to the worst dressed or for bad fashion sense.

Tickets: Free entrance

Time/Date: 9 pm, April 1

Place: Pula Pula, Tianze Lu, Oriental Seven Colours Plaza, Chaoyang District

Tel: 6466-8575

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La Nuit Francaise

Again on the 2nd Thursday of the month La Nuit Francaise will be held at Le Rendezvous. The monthly event is an opportunity for all French people and everyone interested in France or speaking French to gather together.

The evening features three glasses of wine for participants and a special exhibition.

Time/Date: 7 to 10 pm, April 14

Place: Le Rendezvous, 3 Gongti Beilu, across from the Pacific Century Plaza, Chaoyang District

Tel: 6462-9110

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Marco V

Dutch DJ Marco V drops by Banana for a gig which is supported by Hong Kong's DJ Spark.

Marco V has been around for many years, as an inventive, style blending deejay and a successful and devoted producer. His spinning is energetic, crowd pleasing and never sees an empty dance floor. He was ranked No. 15 in this year's international DJ MAG DJ Top100.

Tickets: 40 yuan (US$4.80) in advance, 50 yuan (US$6) at the door, both including a free drink

Time/Date: 10 pm to 4 am, March 31, April 1

Place: Banana, in the lobby of the Scitech Hotel, 22 Jianwai Dajie, Chaoyang District

Tel: 6528-3636

    I travel a lot in my work, and what I dislike about my job is eating alone. It always makes me feel lonely to see others laughing and talking. So, room service for several nights was a better choice for me.

    After having room service three nights at a hotel in Houston, however, I needed to get out of my room. Although the restaurant opened at 6:30, I arrived at 6:25. The waiter at the front desk made a comment(评论) about my “being there really early”. I explained my dislike of eating alone in restaurants. He then seated me at a lovely table and asked me whether I would mind if he sat down with me for a while.

    I was glad! He sat and talked with me about his career goals and the difficulty of being at work on nights, weekends and holidays. He said he hadn't enough time to be with his family. After 15 minutes, he saw some customers at the front desk and excused himself. I noticed that before he went to the front desk, he stopped in the kitchen for a moment.

    Then another waiter came out of the kitchen and had a wonderful chat with me. Before I left that night, some other waiters, even the cook, had come out of the kitchen and sat with me!

    When I asked for my bill about one hour later, all the people who had sat down with me came over in a big group to my table, and presented me with a red rose. And I cried! What had begun as a lonely night ended as a beautiful experience.

    For art, the year 2115 will be one full of events. In May of that year in Berlin, the philosopher-artist Jonathon Keats' "century cameras" — cameras with a 100-year-long exposure (曝光)time — will be brought back from hiding places around the city to have their results developed and exhibited Six months after that, the Future Library in Oslo, Norway, will open its doors for the first time, presenting 100 books printed on the wood of trees planted in the distant past of 2015.

    As Katie Paterson, the creator of the Future Library, puts it: "Future Library is an artwork for future generations". These projects, more than a century in the making, are part of a new wave of "slow art" intended to push viewers and participants to think beyond their own lifetimes. They aim to challenge today's short-term thinking and the brief attention spans of modem consumers, forcing people into considering works more deliberately. In their way, too, they are fighting against modem culture — not just regarding money, but also the way in which artistic worth is measured by attention.

    In a similar fashion, every April on Slow Art Day, visitors are encouraged to stare at five works of art for 10 minutes at a time — a tough task for the average museum visitor, who typically spends less than 30 seconds on each piece of art.

    Like the Future Library, the century cameras are very much a project for cities, since it's in cities that time runs fastest and the pace of life is fastest. "Since I started living in a city, I've somehow been quite disconnected/' Anne Beate Hovind, the Future Library project manager, who described how working on the library drew her back to the pace of life she knew when she was growing up on a farm in her youth, told the Atlantic magazine.

The age of technology is a great and convenient thing, but it does have effects on us in many different ways.

It causes long-term memory loss. Thanks to Baidu, we don't really have to remember much of anything. Questions are answered at the drop of a hat because Baidu is all-knowing! Is that a good thing, though? People aren't digging through their brains anymore to find answers. Here's the good news: we can still exercise our long-term memory by simply thinking before we Baidu. If we don't want to go down that road, we can search Baidu for some memory games to play. Turn Baidu into an asset instead of an enemy.

It makes us lack patience. Baidu gives us what we want. Everything is instant. In fact, if we have to wait for even a handful of minutes for anything, we start losing our minds. This idea of instant satisfaction carries through to many other aspects of our lives, too, like when we go out to eat, drive in traffic, or even deal with workplace accidents. Instead of using Baidu to lessen our anger, try searching for some mindful meditations (沉思).Focus on our breath and realize everything doesn't have to move at lightening speed. We can actually listen to some peaceful spa or meditation music on our Pandora, too!

It wastes our time. Be honest, how much time are we spending on Baidu every day? Whether we're doing research for our own personal needs, buying clothing, or writing a research paper, we all spend a ton of time on the trusty Internet. Are we always being efficient with this time? For the sake of our precious time, if we haven't used Baidu Drive, we should. Keep spreadsheets, text does, PDFs, slideshows, and even recordings exactly where we can easily find them. Keep a running list of websites we know we'll revisit.

Overall, things are different these days. Yes, there are noticeable negative side effects because of the Baidu invasion, but we don't have to fall into that trap. Stay sharp and don't let ourselves become imprisoned doing the Baidu god's bidding.

With a brain the size of a pinhead, insects perform fantastic navigational （导航的）abilities. They avoid obstacles and move through small openings. How do they do this, with their limited brain power? Understanding the inner workings of an insect's brain can help us in our search towards energy-efficient computing, physicist Elisabetta Chicca of the University of Groningen demonstrates with her most recent result: A robot that acts like an insect.

In search of the neural（神经的） mechanism that drives insect behaviour, PhD student Thorben Schoepe developed a model of its neuronal activity and a small robot that uses this model to navigate. Schoepe's model is based on one main principle: always steer towards the area with the least apparent motion.

He had his robot drive through a long "corridor"—consisting of two walls with a random print on it—and the robot centred in the middle of the corridor, as insects tend to do. In other virtual environments, such as a space with obstacles or small openings, Schoepe's model also showed similar behaviour to insects.

"The model is so good," Chicca concludes, "that once you set it up, it will perform in all kinds of environments. That's the beauty of this result."

The fact that a robot can navigate in a realistic environment is not new. Rather, the model gives insight into how insects do the job, and how they manage to do things so efficiently.

Chicca explains, "Much of robotics is not concerned with efficiency. We humans tend to learn new tasks as we grow up and within robotics. This is reflected in the current trend of machine learning. But insects are able to fly immediately from birth. An efficient way of doing that is hardwired in their brains. In a similar way, you could make computers more efficient."