Nowadays airfare isn't getting any cheaper with fuel costs rising every day. Luckily, there are plenty of ways to find the most affordable fares and also avoid paying as many extra charges as possible when you plan ahead.

    If you are looking for the place that has everything, there is only one place to visit,and that's New York.It's a whole world in a city.

    The World of Theater: All of New York is a stage.And it begins with Broadway.Where else can you find so many hit shows in one place? Only in New York!

    The World of Music: Spend an evening with Beethoven at Lincoln Center.Swing to the great jazz of Greenwich Village.Or rock yourself silly at the hottest dance spots found anywhere.

    The World of Art: From Rembrandt to Picasso.From Egyptian tombs to Indian teepees.Whatever kind of art you like, you will find it in New York.

    The World of Fine Dining: Whether it's Roast Beijing Duck in Chinatown, lasagna in little Italy, or the finest French coq au vin found everywhere, there is world of great taste waiting for you in New York.

    The World of Sight: What other city has a statue（雕塑）of Liberty?A Rockefeller Center? Or a Bronx Zoo? Where else can you take a horse-draw carriage through Central Park, only in New York.

    A bright yellow “M” tells you that it's a McDonald's restaurant; we also associate the cheerful theme tune “I'm Lovin' It” with the famous US fast food.

A brand's music has a similar effect on its customers as its logo. “It appeals directly to the heart, where consumers' decisions are really made,” wrote Marketing Week.

This is probably why companies from around the world have recently focused more on building a “sonic (声音的) identity”.

    An example is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申请商标权) its “Di-Di-Di-Di-Di-Di” notification sound. The trademark was finally approved on Nov 15, which means that Tencent's “Di-Di-Di-Di-Di-Di” notification sound is now protected by law and can only be used by QQ.

    Sound and music can also help tell stories. In Game of Thrones (《权力的游戏》) there are so many characters that it is difficult to memorize them all. So, they wrote melodies (旋律) specific to each family. The result is that characters do not only look familiar, but sound familiar too.

    “I think a huge reason why sound inspires action is that, on an unconscious level, we are always listening,” Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. “You can close your eyes, but you can't shut your ears.”

    Experts like to say the best form of exercise is whatever kind you'll actually do. But that may not always be the case; new research finds that people who combine exercise with their social lives may be at an advantage over solitary（独自） exercisers. Tennis, badminton and soccer are all better for longevity(长寿) than cycling, swimming, jogging or gym exercise, according to the research.

    The study was based on data from about 8,500 adults who were part of the Copenhagen City Heart Study. They completed a health and lifestyle questionnaire, which included questions about type and frequency of physical activity, and were monitored by the researchers for around 25 years, a period during which about 4,500 of the subjects died.

    Tennis came out on top in the research. Compared with people sitting all day, those who reported playing tennis as their main form of exercise could expect to add 9.7 years to their life time, followed by badminton (6.2 years), soccer (4.7 years), cycling (3.7 years), swimming (3.4 years), jogging (3.2 years) and health-club activities (1.5 years).

    Tennis likely took the top spot because "it's very interactive," says study co-author Dr. James O'Keefe, a physician at Saint Luke's Mid America Heart Institute. "At every point you're talking. It's just a very natural way to emotionally bond with people, besides getting your exercise." But he adds that the study may not have been able to fully account for the fact that wealthier, better-educated people—who tend to be healthier to begin with—may be more likely to play tennis.

    Activities like running and weight lifting still extend your life and offer plenty of other health benefits. But for the best possible benefits, O'Keefe says gym-goers may want to consider combining those workouts with activities that foster social connection.

    O'Keefe, whose exercise typically includes running and weight lifting, says he's even changed his own behavior because of the study: he and his family have taken up badminton.

    "You can't play badminton without feeling like a kid again," he says. "It's just pure fun."

    Sports can help you keep fit and get in touch with nature. However, whether you are on the mountains, in the waves, or on the grassland, you should be aware that your sport of choice might have great influence on the environment.

    Some sports are resource-hungry. Golf, as you may know, eats up not only large areas of countryside, but also tons of water. Besides, all sorts of chemicals and huge amounts of energy are used to keep its courses (球场) in good condition. This causes major environmental effects. For example, in the dry regions of Portugal and Spain, golf is often held responsible for serious water shortage in some local areas.

    There are many environment-friendly sports. Power walking is one of them that you could take up today. You don't need any special equipment except a good pair of shoes; and you don't have to worry about resources and your purse. Simple and free, power walking can also keep you fit. If you walk regularly, it will be good for your heart and bones. Experts say that 20 minutes of power walking daily can make you feel less anxious, .sleep well and have better weight control.

    Whatever sport you take up, you can make it greener by using environment-friendly equipment and buying products made from recycled materials. But the final goal should be "green gyms". They are better replacements for traditional health clubs and modem sports centers. Members of green gyms play sports outdoors, in the countryside or other open spaces. There is no special requirement for you to start your membership. And best of all, it's free.

    Sometimes you'll hear people say that you can't love others until you love yourself. Sometimes you'll hear people say that you can't expect someone else to love you until you love yourself. Either way, you've got to love yourself first and this can be tricky. Sure we all know that we're the apple of our parents' eyes, and that our Grandmas think we're great talents and our Uncle Roberts think that we will go to the Olympics. But sometimes it's a lot harder to think such nice thoughts about ourselves. If you find that believing in yourself is a challenge, it is time you should build a positive self-image and learn to love yourself.

    Self-image is your own mind's picture of yourself. This image includes the way you look, the way you act, the way you talk and the way you think. Interestingly, our self-images are often quite different from the images others hold about US. Unfortunately, most of these images are more negative than they should be. Thus changing the way you think about yourself is the key to changing your self-image and your whole world.

    The best way to defeat a passive self-image is to step back and decide to stress your successes. That is, make a list if you need to, but write down all of the great things you do every day. Don't allow doubts to occur in it.

    It very well might be that you are experiencing a negative self-image because you can't move past one flaw or weakness that you see about yourself. Well, roll up your sleeves and make a change of it as your primary task. If you think you're silly because you aren't good at math, find a tutor. If you think you're weak because you can't run a mile, get to the track and practice. If you think you're dull because you don't wear the latest trends, buy a few new clothes. But remember, just because you think it doesn't mean it's true.

    The best way to get rid of a negative self-image is to realize that your image is far from objective, and to actively convince yourself of your positive qualities. Changing the way you think and working on those you need to improve will go a long way towards promoting a positive self-image. When you can pat (拍) yourself on the back, you'll know you're well on your way. Good luck!