题型：阅读理解 题类：常考题 难易度：普通
福建省龙岩市2017-2018学年高一下学期英语期末考试试卷
Galdwell's book, Blink, is all about first impressions and what he calls “rapid cognition（认知）”. In his own words, “It's a book about the kind of thinking that happens in a short time. When you meet someone for the first time or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions.”
Galdwell points out that most scientific tradition is based on a great deal more than two seconds' thought though years of scientific study can come from a quick observation. As for rapid cognition, Gladwell realizes some first impressions don't seem to be based on anything. He noticed that Americans support taller candidates（候选人）. In fact, since 1900, only four candidates have beaten men who are taller than themselves. With this in mind Gladwell got in touch with 500 companies in the US and found that almost all of their managers were tall. Gladwell said, “That's weird. There is no connection between height and intelligence or height and decision-making…But for some reason companies chose tall people for leadership roles. I think that's an example of bad rapid cognition.”
As an example of good rapid cognition, he tells the story of the Emergency Room doctors at Cook County Hospital in Chicago. A few years ago, the hospital changed the way they diagnosed（诊断）heart attacks. Their doctors took no notice of the patient's age, weight and medical history and gave most of their attention to a few really important pieces of information, such as blood pressure and heart rate. And what happened? Cook County is now one of the best places in the United States for diagnosing chest pain.
Gladwell believes the power of first impressions should be studied further. “The first task of Blink is to show the fact: decisions made very quickly can be as good as decisions made slowly and carefully.”
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