The iPhone the iPad: each of Apple's products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i”—and many other brands are following suit. The BBC's iPlayer—which allows Web users to watch TV programs on the Internet—used the title in 2008. A lovely bear—popular in the US and UK一that plays music and vide is called “iTeddy”. A slimmed-down version(简装本) of London's Independent newspaper was stated last week under the name “i”.

    In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.

    Most “i” products are targeted at young people and considering the major readers of Independent's “i”, it's no surprise that they've selected this fashionable name.

    But it's hard to see what's so special about the letter “i” Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King's College, London, “i”works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or intcractive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn't have one clear definition,” he says.

    “However, thanks to Apple, the term is now connected with portability.” adds Thorne.

    Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.

    Along with“Google” and “blog”, readers of BBC Magazines voted“i”as one of the top 20 words that have come to define the last decade.

    But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was connected with all things advanced and modern. How ever, as we entered the new century, the fashion disappeared.

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    Children as young as ten are becoming dependent on social media for their sense of self-worth, a major study warned.

    It found many youngsters(少年）now measure their status by how much public approval they get online, often through "like". Some change their behavior in real life to improve their image on the web.

    The report into youngsters aged from 8 to 12 was carried out by Children's Commissioner (专员）Anne Longfield. She said social media firms were exposing children to major emotional risks, with some youngsters starting secondary school ill-equipped to cope with the tremendous pressure they faced online.

    Some social apps were popular among the children even though they supposedly require users to be at least 13.The youngsters admitted planning trips around potential photo-opportunities and then messaging friends—and friends of friends — to demand "likes" for their online posts.

    The report found that youngsters felt their friendships could be at risk if they did not respond to social media posts quickly, and around the clock.

    Children aged 8 to 10 were "starting to feel happy" when others liked their posts. However, those in the 10 to 12 age group were "concerned with how many people like their posts", suggesting a "need" for social recognition that gets stronger the older they become.

    Miss Longfield warned that a generation of children risked growing up "worried about their appearance and image as a result of the unrealistic lifestyles they follow on platforms, and increasingly anxious about switching off due to the constant demands of social media.

    She said: "Children are using social media with family and friends and to play games when they are in primary school. But what starts as fun usage of apps turns into tremendous pressure in real social media interaction at secondary school."

    As their world expanded, she said, children compared themselves to others online in a way that was "hugely damaging in terms of their self-identity, in terms of their confidence, but also in terms of their ability to develop themselves".

    Miss Longfield added: "Then there is this push to connect—if you go offline, will you miss something, will you miss out, will you show that you don't care about those people you are following, all of those come together in a huge way at once."

    "For children it is very, very difficult to cope with emotionally." The Children's Commissioner for England's study—life in Likes—found that children as young as 8 were using social media platforms largely for play.

    However, the research—involving eight groups of 32 children aged 8 to 12—suggested that as they headed toward their teens, they became increasingly anxious online.

    By the time they started secondary school—at age 11—children were already far more aware of their image online and felt under huge pressure to ensure their posts were popular, the report found.

    However, they still did not know how to cope with mean-spirited jokes, or the sense of incompetence they might feel if they compared themselves to celebrities(名人）or more brilliant friends online. The report said they also faced pressure to respond to messages at all hours of the day—especially at secondary school when more youngsters have mobile phones.

    The Children's Commissioner said schools and parents must now do more to prepare children for the emotional minefield(雷区）they faced online. And she said social media companies must also "take more responsibility". They should either monitor their websites better so that children do not sign up too early, or they should adjust their websites to the needs of younger users.

    Javed Khan, of children's charity Bamardo's, said: "It's vital that new compulsory age-appropriate relationship and sex education lessons in England should help equip children to deal with the growing demands of social media.

    "It's also hugely important for parents to know which apps their children are using."

    With the development of science and technology, people find it increasingly difficult to keep pace with the most fashionable smart phones in the world, especially when smart phones are connected with robots. If any robot can take over the world, it's RoBohon. He has all the information you put in your smart phone and can read human feelings. So everyone probably wants to own the cutest smart robot phone.

    RoBohon is very useful. He can project photographs and films, tell you he loves you if he senses you are crying and do everything your smart phone can do.

    RoBohon was created by Japanese electronics company SHARP. The robot phone, with a 2-inch screen fitted into its back, stands 20cm tall and weighs 390 grams. Most surprisingly, he can walk on his own legs around your home and act as a super cute personal assistant. He can even dance. He reads your text messages, announces phone calls, dries your tears and wakes you up. He can even recognize your face and call your name when you enter the room. He will be always at your side keeping you company and providing you with great comfort.

    RoBohon can also serve as an alarm clock. The robot can be a wonderful partner in a small conversation. Though he is expensive, more than double the price of iPhone, who wouldn't want a small personal assistant?

    Almost every night for more than 10 years, Kirk Alexander, 48, ordered a late dinner from his local restaurant Domino's Pizza. But for the past two weeks, he hasn't called for even once.

    "A few of my staff mentioned that we hadn't seen his order in a while. Then I found that it had been 12 days since he last ordered, which is not like him," Domino's general manager Sarah Fuller said, feeling she could no longer ignore Kirk's recent absence.

    Sarah has known Kirk since 2009 when she started working at the Domino's Pizza as a delivery driver (送餐员) and often made the short trip to Kirk's home about six minutes away. She knew Kirk worked from home, and neighbors said he seldom left. She also knew that he suffered some health problems in the past. Something, Sarah worried, was wrong.

    Around 1 a. m. on May 8, Sarah sent delivery driver Sean Hamblen to visit Kirk's home. Sean arrived at Kirk's home and knocked on the front door several times. There was no answer. He later noticed that the lights and the TV in the home were on. When he called Kirk's phone, it went straight to voice mail.

    Sean drove back to the restaurant to tell Sarah and they decided to call 911. Soon, officers arrived at Kirk's home. So did Sarah and Sean. They heard a man calling for help from inside. Officers broke down the door and found Kirk on the floor in need of medical attention at once after suffering from a heart attack (心脏病发作). One day later, they might have been too late.

    So is keeping an eye on regular customers (老顾客) part of Domino's business plan? Not really. "Kirk is part of our family here and we feel like we need to do something." Sarah said.

    Plastics remain one of the most - used materials for making many things. Things made of plastics can be very strong and last a long time. Plastics are also much lighter than metal and can easily be formed into different shapes. Plastics can take hundreds of years to break down on their own. And very few kinds are highly recyclable.

    A team of researchers working at the US Department of Energy says it has created a kind of plastic that could lead to products that are 100 percent recyclable. It recently reported the discovery in a study in the journal Nature Chemistry.

    The researchers say the new material is a plastic polymer (聚合体)called polydiketoenamine, or PDK. The team reports the material can be broken down in parts at the molecular (分子的)level. It can then be built up again to form plastics of different shapes, textures and colors. The researchers say this process can be repeated over and over again—without the plastic material losing any performance or quality.

    "Most plastics were never made to be recycled," lead researcher Peter Christensen said in a statement. " But we have discovered a new way to assemble plastics that takes recycling into consideration from a molecular perspective. "

    Many plastics have different chemicals added to them to make them more useful and powerful. The problem is that these chemicals attach to the monomers (单体), which remain in plastics even after the material gets processed at a recycling plant. The research team reported that, with the newly discovered PDK material, the monomers could be recovered and separated from any chemical additives.

    Next, the researchers plan to develop PDK plastics "with a wide range of thermal and mechanical properties. These plastics could be used for many kinds of cloth, as well as things such as 3D printed materials and foams. In addition, the team is trying to include plant - based materials in the process.

    Cao Zhawa has been planting trees for most of his life. He lives and works in the heart of Mu Us Sandyland, an area in the southwest part of Inner Mongolia.

    In 1958, when he was just 16 years old, Cao started planting trees. Cao's trees now cover an area of more than 1.3 million square meters. Cao's forest is worth an estimated 10 million yuan and can produce 100,000 kilograms oxygen, enough to sustain a full-grown adult for nearly a year.

    Mu Us Sandyland is one of the places in China most affected by erosion(侵蚀) and desertification. The amount of annual rainfall ranges from 150 to 300 millimeters, while evaporation(蒸发) between 2,000 and 3,000 millimeters. Cao recalls that his growing-up was troubled by sandstorms. This was one of the factors that motivated Cao to join and stay on the tree-planting program.

    Popularly known as the "Green Great Wall", the project, which is set for completion in 2050, would be a 4, 800-kilometer greenbelt of trees and shrubs(灌木) protecting the area from strong winds and preventing soil erosion. Since the start of the Three-North Shelter Forest Program, millions of people have joined in and become a vital part of the plan.

    However, the tree-planters face a host of challenges, with watering the most difficult among them. "When I was young, the level of groundwater was high," said Cao, "But with less rain, the trees are hard to plant and keep alive."

    Planting trees has also become harder for Cao as he ages. However, he doesn't want to leave the forest in the care of his children, and he insists the land belongs to the government. "When I die, I just want to be buried under the trees," Cao said. "Then I will be with them forever."