This day marks the rising of a new food startup, the first company to be financed entirely by the crowd, and of it every business thus relies on thousands of customers to grow. Lisa, 25, its main founder and CEO, believes it will be a path that will become increasingly popular, and ultimately will produce more thriving（繁荣的）businesses from the scratch.

    “In the food industry, no venture capital (VC, 风险投资) will even look at you until you've hit a million in sales. As a fresh hand in business, unless you're independently wealthy, you will likely need to raise some money before then,” Lisa complained. So few businesses approached VC firms at the beginning. It was no exception with her. Thus, she turned to a new financing tool at hand, crowdfunding, to raise money from the crowd who'd like to take a bet on her company.

    But for a company, it didn't make sense to seek investments when all they had was an idea and a few months of consumer testing data. The food market is extremely competitive. No investor would put money behind a totally unproven new super food product founded by a bunch of twenty-somethings. “But we had a story. And crowds love stories.” Lisa said delightedly. So she put together an online crowdfunding campaign, explaining how she began working with this amazingly nutritious plant in the Peace Corps and then started selling it in the U.S. to support the poor in the West Africa.

    On the online platform where they were to raise the money, a friend convinced them to change their goal from $20,000 to $50,000. Lisa stayed up all night worrying they wouldn't hit it. But they reached $24,000 in 24 hours and ended their funding with $53,000. Seeing the number, Lisa said, “Thank you! To my crowd and for your belief!”

    Do you often lose things? Don't worry. Now a new tool, which can be connected to any object you might lose, may be the way to solve your problem. The Tile, a small square linked up to your iphone or ipad by means of Bluetooth, lets you see how close you are to your missing item, within a 50-to-150-foot range (范围). If the item goes out of your phone's 150-foot range, it can still be found on other smart phones with the same app.

    When you drive the app on your phone, it shows you, with green bars that increase or decrease, how close or far away you are from the Tile. You can also program it to make a sound when you get close to the Tile. And you can link up your phone with up to ten Tiles. And if your lost object — a dog, for example, or a stolen bike — go out of your own phone's 150-foot Bluetooth range, you can set it as a “lost item”. If any of the phones with the Tile app comes within range of your lost item, a message will be sent to your phone, telling you its position. The Tile app also has the function to remember where it last saw your Tile, so that you can easily find where you left it.

    Since the Tiles use Bluetooth rather than GPS, they are never out of battery or needn't to be charged, and they work for one year before needing to be replaced. And the app works with all generations of iPhones and iPads.

    For further information, please visit www. tile666.com.

    We all know that exercise is good for your health. But some kinds of exercise may be better than others.

    Running, for example, may help to protect against heart disease and other health problems. Running may also help you live longer. Researchers say it is not important how far you run. It also does not matter how fast or even how often you run. As advertisements for the running shoes Nike say, “Just Do It.”

    Recently researchers studied more than 55,000 adults. About one-fourth of the adults reported running regularly. The study found these runners were considerably less likely than non-runners to die of any form of disease, including heart disease. In fact, the runners lived, on average, three years longer than the non-runners.

    This study lasted 15 years. During that time, more than 3,400 of the individuals died. About 1.200 of the deaths were linked to heart disease, hear, attack or stroke.

    One of the researchers is a man named D.C. Lee, a professor of Iowa State University Compared to non-runners, he said, runners showed a much lower risk of dying from some diseases. “Compared to non-runners, runners showed 30 percent lower risk of death by any causes, including heart attack, stroke and cancer. Also, runners compared to non-runners showed 45 percent lower risk of death by cardiovascular diseases（心血管疾病）, including heart attack and stroke.”

    D. C. Lee and the other researchers found that speed, distance and how often one runs made little difference in reducing the risk of death. The runners in the study averaged between 10 and 16 kilometers per hour. Mr Lee said slower runners and those who only ran once or twice a week were helped nearly as much as those who ran faster and further. “And also we looked at the inning over time and we found that persistent runners（over six years）showed the biggest benefits, as well.”

    Earthquakes are something that people fear. There are some places that have few or no earthquakes. Most places in the world, however, have them regularly. Countries that have a lot of earthquakes are usually quite mountainous.

    The most talked about earthquake in the United States was in San Francisco in 1906. Over 700 people died in it. The strongest one in North America was in 1964. It happened in Alaska.

    Strong earthquakes are not always the ones that kill the most people. In 1755, one of the strongest earthquakes ever recorded was felt in Portugal. Around 2,000 people died.

    In 1923, a very strong earthquake hit Tokyo, Yokohama area of Japan. A hundred and forty thousand people died. Most of them died in fires which followed the earthquake.

    One of the worst earthquakes ever was in China in 2008. It killed a large number of people. The worst earthquake ever reported was also in China, in which 400,000 people were killed or injured. This earthquake happened in 1556.

    Earthquakes worry people a lot. The reason is that we often do not know when they are coming. People cannot prepare for earthquakes.

    On average, Americans spend about 10 hours a day in front of a computer or other electronic devices and less than 30 minutes a day outdoors. That is a claim made by David Strayer, a professor of psychology at the University of Utah. In his 2017 TED Talk, Strayer explained that all this time spent with technology is making our brains tired.

    Using an electronic device to answer emails, listen to the news and look at Facebook puts a lot of pressure on the front of the brain, which, Strayer explains, is important for critical thinking, problem­solving and decision­making.

    So, it is important to give the brain a rest. And being in nature, Strayer claims, helps get a tired brain away from too much technology. More than 15,000 campers from around the world attended an international camping festival in September. That is when friends and family take time off and escape to nature for several days. They take walks, climb, explore, swim, sleep, eat and play. Camping may be just what a tired brain needs.

    Take Carl for example. He lives in West Virginia and enjoys camping. He says that staying outdoors makes him feel at ease. It also prepares him for the work he must do. Kate Somers is another example who also lives in West Virginia. She says she enjoys camping with her husband and two children. She calls it a "regenerative" experience.

    At the University of Utah, David Strayer has studied both short­term and long­term exposure to nature. He found that spending short amounts of time in nature without technology does calm the brain and helps it to remember better. However ,he found, it is the long­term contact with nature that does the most good. He and his research team found that spending three days in nature without any technology is enough time for the brain to fully relax and reset itself.

Here are four books recommended by one of the most respected editors from Reader's Digest. If you have time to dip yourselves into the books, they can surely offer much food for thought.

Face It

Debbie Harry

HARPERCOLLINS

Picture this: it's the late 1970s and the punk music scene is starting to take hold. The band releases the album ParallelLines, which becomes the greatest hit. Everyone wants to attend her concert and some teenage girls even dream to be her. Now 75, Harry bares all about herself in Face It, starting from her childhood. Part shocking, this book is as humorous, moving and vigorous as its subject.

Scatterbrain

Henning Beck

NEWSOUTHBOOKS

If there is no obvious connection among what we see, the brain will substitute in the rest of the information without you even noticing, Beck says in the chapter Memory. In this "user's guide for your brain", he argues that mistakes are the keys to success. He combines science with brain-boosting advice and real-life stories to take the reader on a fascinating adventure through human memory.

You're Not Listening

Kate Murphy

PENGUINERANDOM HOUSE

When was the last time you listened to someone? Really listened without thinking about what you wanted to say next? And when was the last time someone really listened to you? Compared with talking, listening isn't considered so important, argues journalist Kate Murphy, but she insists it is actually the more powerful position in communication. Her insights could transform your conversations, your relationships and your life.

The Right-Brain Work Out

Russel Howcroft with Alex Wadelton

PENGUIN

In 1968,1600 five-year-olds were given a creativity test. They were retested at ages 10 and 15 and their scores were compared against adults. While 98 per cent of five-year-olds were assessed in the "highly creative" range (genius level), only two per cent of adults could be considered "highly creative". In The Right-Brain Work Out, the authors promise to re-train your brain to be more creative, using 70 questions to challenge you.