The highest beef prices in almost three decades have arrived just before the start of the hot season, causing a great shock to both consumers and restaurant owners—and relief isn't likely anytime soon. A decreasing number of cattle and growing export demand from countries such as China and Japan have caused the average price of fresh beef to climb to $5.28 a pound in February, up almost a quarter from January and the highest price since 1987.

    Everything that's produced is being consumed, said Kevin Good, an analyst at CattleFax, a Colorado-based information group. Prices will likely stay high for a couple of years as cattle producers start to rebuild their cattle among big questions about whether the Southwest and parts of the Midwest will see enough rain to water the grass.

    "I quit buying steaks a while ago when the price went up," said 59-year-old Len Markham, who works at Texas Tech. She says she limits red meat purchases to hamburger, choosing chicken, pork and fish instead.

    Restaurant owners, too, must deal with the high prices. Mark Hutchens, owner of the 50 Yard Line Steakhouse in Lubbock, raised his menu prices for beef items by about 5 percent in November. Since then, the owner of the small eating house has tried to make cuts elsewhere to avoid passing it on to customers. "It really puts more pressure on the small guys," he said of non-chain restaurants. "I just think you have to stay competitive and keep your costs low."

    “White-tablecloth restaurants have adjusted the size of their steaks, making them thinner”, says Jim Robb, director of the Colorado-based Livestock Marketing Information Center. “And fast-food restaurants are cutting costs by reducing the number of menu items and are offering other meat options, including turkey burgers, Robb said. Chain restaurants also try to buy beef as much as they can, which essentially gives them a discount”, Iowa State University assistant economics professor Lee Schulz said.

    The high prices are welcome news for at least one group: ranchers(大农场经营者), especially those in Texas who for years have struggled amid drought（干旱） and high feed prices. But even as ranchers breathe a sigh of relief, some worry lasting high prices will cause consumers to permanently change their buying habits — switching to chicken or pork. Pete Bonds, a 62-year-old Texas rancher and president of the Texas and Southwestern Cattle Raisers Association, said that's a big concern. “But such fears may be unfounded, Robb said. “Three years ago, economists thought consumers would start finding substitutions for beef as the drought spread. We're surprised we haven't seen more of that," he said.

    South Dakota rancher Chuck O'Connor thinks that consumers won't abandon beef for good. "I'm sure some are maybe going to cut back some, but to say that people aren't going to buy it anymore, I don't think that's going to happen," he said, adding, "I hope not."

    Adults always think it surprising that they can remember well what they learned as children but have never practiced ever since. A man who has not had a chance to go swimming for years can still swim as well as ever when he gets back in the water. He can get on a bicycle after many years and still ride away. He can play catch and hit a ball as well as his son. A mother who has not thought about the words for years can teach her daughter the poem that begins “Twinkle, twinkle, little star” or remember the story of Cinderella or Goldilocks and the Three Bears.

    One explanation is the law of overlearning, which can be stated as follows: Once we have learned something, additional learning trials (尝试) increase the length of lime we will remember it.

    In childhood we usually continue to practice such skills as swimming, bicycle riding, and playing baseball long after we have learned them. We continue to listen to and remind ourselves of words such as “Twinkle, twinkle, little star'' and childhood tales such as Cinderella and Goldilocks. We not only learn but overlearn.

    The multiplication tables (乘法口诀表) are an exception to the general rule that we forget rather quickly the things that we learn in school, because they are another of the things we overlearn in our childhood.

    The law of overlearning explains why cramming (突击学习) for an examination, is not a satisfactory way to learn a college course, though it may result in a passing grade. By cramming, a student may learn the subject well enough to get by on the examination, but he is likely soon to forget almost everything he learned. A little overlearning, however, is really necessary for one's future development.

    Educational APP Store

    Busuu

    Busuu helps you learn English language on the go and the lesson's quality is guaranteed as it is based on CEFR language framework. Lessons range from beginners to advanced learners. Busuu is actually a great English app if you want to improve your spoken English by talking with native speakers.

    Duolingo

    Duolingo is one of the best English language apps today and highly recommended for English beginners. The system of the app helps you learn English quickly by spending twenty minutes a day. Duolingo structures your lessons that teach you about seven new words based on a topic and skill points being awarded for completing the lessons.

    Memrise

    Memrise uses some creative and easy ways to remember English words. The focus of this app is to help the users expand their vocabulary by learning English words in an effective way. Memrise also offers an offline mode to continue learning without Internet connection.

    Rosetta Stone

    Rosetta Stone is designed differently from average language apps on the marketplace today. It's trying to teach us English the way we'd learn it if we were children starting to learn the language, it has exercises designed to help you learn basic words. A variety of lessons are offered that Rosetta Stone has been using for years.

    The Z Hotel is in the heart of London's West End and has comfortable accommodation in a contemporary design.

    All rooms include handcrafted beds, 48-inch Samsung HD TVs with free Sky Sports and Movie channels, and free Wi-Fi. Each room also has under-bed storage for an overnight bag, and wall-mounted hanging space for clothing. The Z Hotel also offers wheelchair accessible rooms.

    Continental breakfast is served in The Z Café every morning, including smoked salmon, fresh bread, fresh fruit salad and bacon rolls. A selection of salads, sandwiches and hot dishes are on offer throughout the day.

    The hotel is a 5-minute walk from Prince of Wales Theatre and Chinatown London, Leicester Square, Piccadilly Circus and Trafalgar Square. Heathrow Airport can be reached directly from Piccadilly Circus Underground Station.

    This is our guests' favorite part of London, according to independent reviews. This area is also great for shopping, with popular brands nearby: Apple, H&M, Zara, Burberry and Chanel.

    The Z Hotel is rated for the best value in London! Guests are getting more for their money when compared to other hotels in this city. Come and stay with us!

    Most popular facilities:

    luggage storage Heating Free Wi-Fi Air conditioning

    24-hour front desk Daily maid service Parking Lift

Prices:

    On hearing the words "Just do it!", you will know there is a Nike product nearby. If it's “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

    An advertising slogan(广告标语) is to a brand what eyes are to a person. The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people's minds. It's almost certain that every brand has a popular slogan.

    Here are a few examples:

    "Just do it!"-This slogan speaks out to teens. It tells them to do something, but only if they think it's worth it. And if so, why not do it wearing Nike?

    "Always Coca-Cola."-Coke's slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand's spirit. It seems to say "Coke is the only drink there is; there are no other forms of drinks."

    "Share moments, share life."-This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course!

All students have bad times. What do they usually do when they get into trouble?

My mom is like my friend. I talk about everything to her. Whenever I have some trouble, I can get good advice from her. I have another good friend — my diary. It knows all my secrets. Talking with my two friends always makes me feel better. 

 —— Linda

Laughing helps me when I'm upset. I usually watch funny movies and TV shows. I also love spending my hard time with my best friend Dave. He is humorous and always makes me laugh. 

 —— Peter

Every time I feel bad, I go climbing alone. The study says exercising can help cheer one up (精神振奋). And the beautiful view at the top of the mountain makes me forget all my troubles. Sometimes I shout at the mountain top. It feels fantastic. 

 —— John