阅读理解

    The kindly “Chinese Fortune Grandpa” wearing Han Chinese clothing and holding a fortune bag debuted （亮相） at the Imperial Ancestral Shrine in Beijing on the day after Christmas. The final image of the Chinese gift-giver was selected through a global design competition against “Santa Claus”, according to a report by Guangming Daily.

    Many Chinese cities have been filled with Christmas neon lights, Christmas songs, Christmas trees, and the images of “Santa Claus”in recent days. As a matter of fact, foreign festivals are becoming more popular than certain traditional Chinese festivals among the Chinese people, particularly the youth. “Certain traditional festivals have died out because people have forgotten their spiritual meanings, ”said noted writer Feng Jicai. More and more Chinese people are beginning to exchange gifts on Valentine's Day and Christmas. However, many of them know nothing about Chinese New Year pictures or sugarcoated figurines（小糖人）, and have never heard suona music. Certain folk customs on the Dragon Boat Festival, Tomb Sweeping Day, and other traditional festivals have gradually disappeared. Under such circumstances, even the “Chinese Fortune Grandpa” is unlikely to defeat “Santa Claus”.

    However, it is not a bad thing to some extent. It constantly reminds people to restore the “true face” of traditional festivals. China has listed traditional Tomb Sweeping Day, Dragon Boat Festival and Mid-Autumn Festival as legal holidays, which brings more paid leaves to the public, and helps to awake the public awareness of traditional festivals.

    In modern society, festival is a carrier of culture and its meaning largely depends on their understandings and usages by people. Compared with foreign festivals, traditional Chinese festivals are not inferior （次于） in cultural meanings, but lack of fashion sought by modern people. If people do not appreciate the historical culture contained by traditional festivals, and only take pleasure-seeking as the most important, the significance of traditional festivals will fade away and the inheritance （继承） of fine traditional culture will be cut off.

    Biologists believe that love is fundamentally a biological rather than a cultural construct, because the capacity for love is found in all human cultures and similar behavior is found in some other animals. In humans the purpose of all the desire is to focus attention on the raising of offspring. Children demand an unusual amount of parenting, and two parents are better than one. Love is a signal that both partners are committed, and makes it more likely that this commitment will continue as long as necessary for children to reach independence. But what does science have to say about the notion of love at first sight?

    In recent years the ability to watch the brain in action has offered a wealth of insight into the mechanics of love. Researchers have shown that when a person falls in love, a dozen different part of brain work together to release chemicals that trigger feelings of euphoria, bonding and excitement. It has also been shown that the unconditional love between a mother and a child is associated with activity in different regions of the brain from those associated with pair-bonding love.

    Passionate love is rooted in the reward circuitry of the brain—the same area that is active when humans feel a rush from cocaine. In fact, the desire, motivations and withdrawals involved in love have a great deal in common with addiction. Its most intense forms tend to be associated with the early stages of a relationship, which then give way to a calmer attachment form of love one feels with a long term partner.

    What all this means is that one special person can become chemically rewarding to the brain of another. Love at first sight, then, is only possible if the mechanism for generating long-term attachment can be triggered quickly. There are signs that it can be. One line of evidence is that people are able to decide within a second how attractive they find another person. This decision appears to be related to facial attractiveness, although men may favor women with waist-to-hip ratio of 0.7, no matter what their overall weight is. (This ratio may indicate a woman's reproductive health.)

    Another piece of evidence comes from work by a psychologist at Ben-Gurion University, who found in a survey that a small percentage (11%) of people in long-term relationships said that they began with love at first sight. In other words, in some couples the initial favorable impressions of attractiveness triggered love which sustained a lengthy bond. It is also clear that some couples need to form their bonds over a longer period, and popular culture tells many tales of friends who become lovers.

    One might also assume that if a person is looking for a partner with traits that cannot be quantified instantly, such as compassion, intellect or a good sense of humor, then it would be hard to form a relationship on the basis of love at first sight. Those more concerned with visual appearances, though, might find this easier. So it appears that love at first sight exists, but is not a very common basis for long-term relationships.

    We all know what a brain is. A doctor will tell you that the brain is the organ of the body in the head. It controls our body's functions, movements, emotions and thoughts. But a brain can mean so much more.

    A brain can also simply be a smart person. If a person is called brainy, he is smart and intelligent. If a family has many children but one of them is super smart, you could say, “He's the brains in the family.” And if you are the brains behind something, you are responsible for developing or organizing something. For example, Bill Gates is the brains behind Microsoft.

    Brain trust is a group of experts who give advice. Word experts say the phrase “brain trust” became popular when Franklin D. Roosevelt first ran for president in 1932. Several professors gave him advice on social and political issues（问题）facing the U.S. These professors were called his “brain trust”.

    These ways we use the word “brain” all make sense. But other ways we use the word are not so easy to understand. For example, to understand the next brain expression, you first need to know the word “drain”. As a verb, to drain means to remove something by letting it flew away. So a brain drain may sound like a disease where the brain flows out the ears. But, brain drain is when a country's most educated people leave their countries to live in another. The brains are, sort of, draining out of the country.

    However, if people are responsible for a great idea, you could say they brainstormed it. Here, brainstorm is not an act of weather. It is a process of thinking creatively about a complex topic. For example, business leaders may use brainstorming to create new products, and government leaders may brainstorm to solve problems.

    If people are brainwashed, it does not mean their brains are nice and clean. To brainwash means to make some accept new beliefs by using repeated pressure in a forceful or tricky way. Keep in mind that brainwash is never used in a positive way.

    Phantom Gourmet Food Festival

    Saturday, September 24, noon - 4 pm

    Lansdowne & Ipswich Streets

    617-635-2120

    Ages 21+

    $40/ in advance; $50, day of event

    The Phantom Gourmet presents a giant afternoon Food Festival to take place in the streets, bars, and clubs around Fenway Park. Ticket holders will have access to several food samplings, entrance to the streets and bars, and admission to nightclub parties. Drinks are not included with tickets. Also, if you want to fit in, Phantom Gourmet suggests wearing something purple.

      The 4th annual Fashion Show

      Saturday, September 24，8 pm

    Cyclorama at Boston Center for the Arts, 539 Tremont St., Boston 02 116

    617-426- 5000

    $50- $175

    As part of Boston Fashion week 2011, the event presents the 4th annual Fashion Show, which will show some of the best designers in the fashion industry. Contestants, Jery Tam, Maya Luz, and Keith Lissner (The Fashion Show, Bravo TV) also plan to be present.

    Regent Theatre's 95th Anniversary Celebration

    Sunday, September 25, 4 pm

    The Regent Theatre, 7 Medford St. , Arlington 02476

    781-646-4849

    All ages

    $10/ in advance, $15 / day of show, $5 / kids under 12

    The Regent Theatre presents a show in honor of their 9Sth anniversary. Entertainment for the evening will include musicians, local singers, dancers, storytellers, comedians and famous bands. The show will be hosted by Dan Foley of the Airborne Comedians.

    An Evening with Donald Rumsfeld

    Monday, September 26, 7 pm

    The Historic Old South Meeting House, 310 Washington St., Boston 02108 617-482- 6439

    $50

    WRKO AM680 presents An Evening with Donald Rumsfeld, featuring a talk by the former US Secretary of Defense. Rumsfeld will discuss details of his book Known and Unknown , including the events surrounding the September 11attacks and other topics involving the United States government. Tickets are $50 and include an autographed (签名的) copy of Known and Unknown.

    I am astonished at the way God knows when to send a special gift of encouragement at just the right time! It might be in a dream, a lost letter, a memory, or something found that we'd forgotten about.

    My grandmother was from a town in Michigan. And summer after summer I enjoyed staying with my grandparents as a young child. I was from the city and loved the small town where they lived. People knew everyone, their children, their pets, their ancestors.

    Grandma was always using her hands for something exciting …She would make sandwiches and we'd have tea parties, plant flowers and carefully tend them. She loved knitting sweaters as well as making beautiful quilts　for her grandchildren. I remember the small thimble ( 顶 针 ) she would place on her finger while doing her needlework.

    A few years ago, when Grandma left this earth for her new residence in Heaven, I bid farewell to my loving grandmother. How quickly our lives can change! We had just had tea together a couple of months earlier, on her 91st birthday. I missed her very much, but I noticed it mostly on my birthdays, because there was no card from Grandma. She'd never forgotten my birthday!

    On one particular birthday when I was feeling a little low, something happened and made me feel as if she was sharing that special day with me. I was arranging some colorful pillows that she had made, and suddenly I felt something inside one pillow; it was small and hard. I moved the object to a seam (缝) that I carefully opened, and, to my delight, out came a tiny silver thimble!

    How happy I was to find something that had been a part of her! Not realizing k had fallen off her finger, I pictured her sewing h into that little pillow that I just happened to fluff (抖松), to place on my bedspread (床罩) that day. I carefully laid the thimble alongside the others Id collected over the years. What a precious memory of a very special lady who, somehow, I knew, was laughing in delight at sewing her thimble into my pillow. I heated the kettle and made some tea, using my best china, as Grandma always did, and then enjoyed my tea and Grandma's thimble. What a wonderful birthday that was!

    When most people think of the word, “brand”, they think of the Nike Swoosh, Ford “blue oval,” McDonalds Golden Arches, or the “State Farm is There” jingle. They know what they will get with a well branded product or service as promised. Think of Volvo, for instance, and your first thoughts are probably something like “well built, comfortable, Swedish” and, most of all, “safety”.

    So a brand is a lot more than a logo, icon, or slogan. Catchy as it may sound, it isn't the “brand” in the true sense—and it certainly isn't what makes the brand valuable. A company's brand is a promise. It's a description of the company's character. To some extent, it's a mission; it's how the company creates and delivers value. Also, it's the feeling the company conveys to its stakeholders. Successful brands meet various challenges and consistently deliver on their promises, which is how they create brand value. To illustrate it, here are some brand promises from three highly successful, world-wide brands: The NFL: “To be the premier sports and entertainment brand that brings people together, connecting them socially and emotionally like no other.” Coca-Cola: “To inspire moments of optimism and uplift.” Virgin Atlantic: “To be genuine, fun, contemporary, and different in everything we do at a reasonable price.”

    Interesting. In none of the above cases does the brand promise describe what these companies do or provide. The NFL's brand promise says nothing about football. Coca-Cola doesn't talk about providing the best soft drinks in the world. And Virgin Atlantic's promise goes a lot farther than seating passengers in its aircrafts.

    Of course, a promise is nowhere near enough. The promise along with look, personality, time, money, and hard work combined can eventually help to build and maintain great brands and acquire a special patina(光泽) of what I call “me” appeal, showing my personal appetite. Apple has that patina. All of this can lead to sub-brands, like iPhone and iPad which acquire the glory of the parent brand.

    Sometimes a brand is memorable because of little things. TD Bank has a special place in their branches for you to deposit all those coins you collect in jars. It is called the Penny Arcade that turns depositing your coins into a fun game in which you can even win prizes. Years ago, Dime Savings Bank in New York had a small dime(十分硬币) carrier. It was given to kids and then they'd fill up its 50 slots (投币口) with a dime in each one and bring it to exchange for a $5 bill.