Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

    Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand. The chain's owner now favored rebranding Sparrow as Marcy's restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers' speeding power. Finally, the owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.

    Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额) .

    These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

    Eco-Cruises

    It covers the areas from Lakes Entrance through to Lake King.

    Wild native animals are protected by law

    We may see dolphins and seals in the Gippsland Lakes system during the summer/autumn months, but more so during the winter/spring seasons: during these times we exercise great care not to disturb them.

    However, these are intelligent creatures and on many occasions they will interact with us. During this time, we show them respect they deserve and appreciate the opportunity to see these wonderful animals at play.

As a bonus, the amazing bird life is always there and changes through the seasons.

    We will do our best during the cruise to locate the animals for you to experience, but, of course, they don't always co-operate and are sometimes beyond our view. Therefore, unfortunately, we cannot guarantee sightings.

    How to book

    Phone 0413 666 638 for prices and bookings.

    Don't forget to ask about our family ticket special.

    Seniors and group discounts also available.

    Choosing a vacation place your kids would love is quite a headache. Here are some highly preferred fun vacation places for you, which would make sure your entire family has fun together.

Hersheypark

    Hersheypark, the “Chocolate Town” of USA, in Hershey, Pennsylvania, is now a main theme park with sixty rides. The amazing water rides, family rides, live concerts and shows make Hersheypark a perfect place for the young children. It also has a water park known as the “The Boardwalk at Hersheypark” and a zoo.

Old Orchard Beach in Saco, Maine

    The Old Orchard beach, where there is the amazing sand, water, rides, some fried food, and great fun games, can keep your kids busy and happy. Besides, there are downtown shops with great beach food.

Snowbird Resort in Snowbird, Utah

    As a great place for those who enjoy the snow, Snowbird Resort allows families to enjoy many activities in the winter months, such as snowboarding and ice skating. The live music concerts are held year round.

Hilton Waikoloa Village in Waikoloa, Hawaii

    This is actually a fun vacation place when you are looking out for a getaway with your kids. Hilton Waikoloa Village is the place to go if you would like to have your children enter for Camp Menehune. Looking for the chance to feed birds is an exciting experience. However, an activity that your kids would enjoy most is the communication with dolphins.

    Inside Out is one of my favorite Disney / Pixar movies. The story is about a young girl named Riley who moves from Minnesota to San Francisco with her family and how she deals with her emotions (情感) through the move. These five emotions in Riley's brain are Joy, Fear, Anger, Disgust (厌恶) and Sadness. These emotions play a very important role in her life. I can understand because I am an 11-year-old girl and I am very in touch with my emotions and pre-teen feelings.

    The film is extremely beautiful and you couldn't ask for better direction from Pete Doctor. The use of the right colors for the characters is great. For example, Joy is yellow, Sadness is blue, Disgust is green, Fear is purple and Anger of course is red. Sadness plays a main role in the story and it makes me wonder why we are told not to be sad. I think it's important to be sad when the time comes. The end of the movie pretty much got me and the whole audience (观众) (families, couples and even elderly people) in tears and I cried very hard.

    I recommend (推荐) this movie for anyone from 8 to 18 because it has enough joy in it for younger kids to like it even though it does have some sad moments. I believe that adults will like it too. And I give it 4 out of 5 stars because it connects to an older audience even though it is designed for a younger audience. I think younger children can see this, but a parent would have to explain some things to them after the movie.

    Let us all raise a glass to AlphaGo and the advance of artificial intelligence. AlphaGo, DeepMind's Go-playing AI, just defeated the best Go-playing human, Lee Sedol. But as we drink to its success, we should also begin trying to understand what it means for the future.

    The number of possible moves in a game of Go is so huge that in order to win against a player like Lee. AlphaGo was designed to adopt a human—like style of gameplay by using a relatively recent development--deep learning. Deep learning uses large data sets," machine learning" algorithms （计算程序） and deep neural networks to teach the AI how to perform a particular set of tasks. Rather than programming complex Go rules and strategies into AlphaGo DeepMind designers taught AlphaGo to play the game by feeding it data based on typical Go moves. Then, AlphaGo played against itself, tirelessly learning from its own mistakes and improving its gameplay over time. The results speak for themselves.

    Deep learning represents a shift in the relationship humans have with their technological creations. It results in AI that displays surprising and unpredictable behaviour. Commenting after his first loss, Lee described being shocked by an unconventional move he claimed no human would ever have made. Demis Hassabis, one of DeepMind's founders, echoed this comment:"We're very pleased that AlphaGo played some quite surprising and beautiful moves."

    Unpredictability and surprises are—or can be—a good thing. They can indicate that a system is working well, perhaps better than the humans that came before it. Such is the case with AlphaGo. However, unpredictability also indicates a loss of human control. That Hassabis is surprised at his creation's behaviour suggests a lack of control in the design. And though some loss of control might be fine in the context of a game such as Go, it raises urgent questions elsewhere.

    How much and what kind of control should we give up to AI machines? How should we design appropriate human control into AI that requires us to give up some of that very control? Is there some AI that we should just not develop if it means any loss of human control? How much of a say should corporations, governments, experts or citizens have in these matters? These important questions, and many others like them, have emerged in response, but remain unanswered. They require human, not human - like, solutions.

    So as we drink to the milestone in AI, let's also drink to the understanding that the time to answer deeply human questions about deep learning and AI is now.

    Prosocial behaviors are those intended to help other people. Behaviors that can be described as prosocial include feeling empathy(同感) and concern for others and behaving in ways to help or benefit other people.

    Prosocial behavior has long posed a challenge to social scientists seeking to understand why people engage in helping behaviors that are beneficial to others, but costly to the individual performing the action. Why would people do something that benefits someone else but offers no immediate benefit to the doer?

    Psychologists suggest that there are a number of reasons why people engage in prosocial behavior. In many cases, such behaviors are fostered during childhood and adolescence as adults encourage children to share, act kindly, and help others. Prosocial behaviors are often seen as being compelled by a number of factors including egoistic reasons (doing things to improve one's self­image), reciprocal benefits (doing something nice for someone so that they may one day return the favor), and more altruistic reasons (performing actions purely out of empathy for another individual).

    Characteristics of the situation can also have a powerful impact on whether or not people engage in prosocial actions. The bystander effect is one of the most notable examples of how the situation can impact helping behaviors. The bystander effect refers to the tendency for people to become less likely to assist a person in distress when there are a number of other people also present. For example, if you drop your purse and several items fall out on the ground, the likelihood that someone will stop and help you decreases if there are many other people present. This same sort of thing can happen in cases where someone is in serious danger, such as when someone is involved in a car accident. In some cases, witnesses might assume that since there are so many other present, someone else will have surely already called for help.

    Why do people help in some situations but not in others? Experts have discovered a number of different situational variables that contribute to (and sometimes interfere with) prosocial behaviors. First, the more people that are present decreases the amount of personal responsibility people feel in a situation. People also tend to look to others for how to respond in such situations, particularly if the event contains some level of ambiguity. Fear of being judged by other members of the group also plays a role. People sometimes fear leaping to assistance, only to discover that their help was unwanted or unwarranted. In order to avoid being judged by other bystanders, people simply take no action.

    Experts have suggested that some key things must happen in order for a person to take action.