The Opening of the Book Nook

    Saturday, October 4, 10 AM to 10 PM

    You will not want to miss the opening of your new neighborhood bookstore! Located at 2289 Main Street, the Book Nook is within walking distance of schools, many homes and businesses. Come and check out the Book Nook on Saturday!

    Activities will include:

    Live music by local musicians

    One Book-of-the-Month Club membership giveaway (赠送)

Wide Selection

    The Book Nook has three floors with books of all kinds-­--any kind you could want. If we do not have the book you are looking for, we can specially order it for you. You will have it in your hands within two days!

Reading Nooks

    We are proud of our children's reading area on the first floor, as well as our teenagers' nook on the second floor. Come for the activities and stay for a while! Settle in one of these inviting reading areas; take a seat with a good book and a free cup of hot chocolate. You will discover the perfect way to spend a few hours.

Book Events

    The Book Nook will be featuring monthly book signings by different authors, giving you a chance to meet and speak with well-known writers. Don't miss the experience of hearing these authors read aloud their own books!

    The Book-of-the-Month Club

    Our Book-of-the-Month Club will feature 12 books each year. As a member, you will be able to select one new book each month. The membership fee is only $10.00 per month. That is a great price for 12 books each year!

So please join us on Saturday and learn about all that the Book Nook has to offer. You can come anytime between 10 AM and 10 PM. Our activities last all day long!

    New research, attempting to throw light upon how male and female brains differ, has found that timing is everything. American Vanderbilt University researchers Stephen Camarata and Richard Woodcock discovered that females have a significant advantage over males in timed tests and tasks. The study involved more than 8,000 males and females ranging in age from 2 to 90 from across the US.

    “We found hardly any differences in overall intelligence. But we discovered that females performed better than men in time limited situations,” Camarata said, “It is very important for teachers to understand this difference in males and females when it comes to assigning work and tests.”

    Many males can do a better job without strict time limits, added Camarata.

    “Consider that many classroom activities, including testing, are directly or indirectly related to processing speed,” the researchers wrote in their report. “The higher performance in females may contribute to a classroom culture that favors females, not because of teacher bias(偏见)but because of inherent(与生俱来的)differences in gender processing speeds.”

    The researchers found that males scored lower than females in all age groups in tests measuring processing speed. However, the study also found that males consistently outperformed females in some language abilities, such as identifying objects and knowing antonyms(反义词)and synonyms(同义词). The research contradicts the popular belief that girls develop all communication skills earlier than boys.

    The researchers found no significant overall intelligence differences between males and females in any age groups.

    “We believe there are fundamental differences in how male and female brains end up getting organized,” Camarata said, “Our next studies will give us some insight into where these processing differences are occurring.”

    Rome, Paris and New York are the world's top fashion cities, all of which have produced some of the top trends, from fashionable skirts to the hottest new shoes. But have you ever wondered about the negative ideas that they have enforced?

    In April 2016, the Advertising Standards Authority (ASA) in Britain banned an ad from Gucci that featured models dancing around and having fun, because they were all extremely skinny. Banning ads due to the models' extreme figures isn't new. The ASA banned an ad in 2015 for the same reason. In France, it has been ruled that models are to provide a doctor's no providing that they are at a healthy weight.

    So what is the healthy weight for models? Twenty years ago, the average fashion model weighed 8% less than the average woman. Today, they weigh 23 less.

    People may think that being at an unhealthy weight will help them gain the benefits that the models do. This provides a standard of beauty, and therefore people who want to achieve those things may attempt to obtain them through unhealthy ways. People may think that they are overweight, due to the images of models' thin figures. They see something wrong with their bodies whether they are overweight or not. This is a key factor in a lowered body image, low self-esteem, depression and possibly even eating disorders.

    I'm not blaming the fashion industry by any means. It's not their fault that many people look up to the models and expect to live a life like theirs. I am glad that the ASA is raising its voices when discussing the growing issue of body images in the fashion industry. By banning photos and videos, speaking out against them and pushing for doctor's notes from the models, it's pushing for the ideas that the traditional fashion industry's body image demands should be changed and something more needs to be questioned.

    An idea that started in Seattle's public library has spread throughout America. The concept is simple: help to build a sense of community (社区) in a city by getting everyone to read the same book at the same time.

    In addition to encouraging reading as a pursuit (追求) to be enjoyed by all, the program allows strangers to communicate by discussing the book on the bus, as well as encouraging reading as an experience to be shared in families and schools. The idea came from Seattle librarian Nancy Pearl who launched the “If All of Seattle Read the Same Book” project in 1998. Her original program used author visits, study guides and book discussion groups to bring people together with a book, but the idea has since expanded to many other American cities, and even to Hong Kong.

    In Chicago, the mayor (市长) appeared on television to announce the choice of To Kill a Mockingbird as the first book in the “One Book, One Chicago” program. As a result, reading clubs and neighborhood groups sprang up around the city. Across the US, stories emerged of parents and children reading to each other at night and strangers chatting away on the bus about plot and character.

    The only problem arose in New York, where local readers could not decide on one book to represent the huge and diverse population. This may show that the idea works best in medium-sized cities or large towns, where a greater sense of unity (一致) can be achieved. Or it may show that New Yorkers rather missed the point, putting all their energy and passion into the choice of the book rather than discussion about a book itself.

    Ultimately, as Nancy points out, the level of success is not measured by how many people read a book, but by how many people are enriched by the process, or have enjoyed speaking to someone with whom they would not otherwise have shared a word.

    One night about nine o'clock, Dr. Eyck, a surgeon, had a phone call from Dr. Haydon at the hospital in Clens Falls. The surgeon was asked to go there at once to operate on a very sick boy who shot himself while playing with a gun.

    The doctor was soon on his way to Clens Falls. It was 60 miles away. And it was snowing heavily in the city. The surgeon thought he could get there before 12 o'clock.

    A few minutes later, the doctor was stopped by a man in an old black coat. Gun in hand, the man ordered the doctor to get out. Then the man drove the car down the road, leaving the doctor in the falling snow.

    It was after 2 o'clock in the morning when the doctor arrived at the hospital in Clens Falls. Dr. Haydon told him that the boy had died an hour before.

    The two doctors walked by the door of the hospital waiting room. There sat the man in the old black coat with his head in his hands.

    "Mr. Cuninghan," said Dr. Haydon to the man, "This is Dr. Eyck. He is the surgeon who walked all the way from Albany to save your boy."

    Most advertising in ancient times was word-of-mouth, that is, people liked something and told others about it. But even then, people advertised by putting inscriptions (题字) on walls, for example to display political slogans and to offer household goods for sale. Also, in Rome and Greece, in ancient times, it was common for people to use papyrus, a kind of paper, to advertise things they had lost or found. The tradition of wall or rock painting as a way of advertising goods is even more ancient.

    Painting developed in the 15th and 16th centuries, and this increased the forms of advertising. Handbills — small printed notices and advertisements — became common. Then, by the 17th century, advertisements started appearing in weekly newspapers in England. In the 19th century mail order catalogues appeared, promoting all kinds of goods.

    Finally, advertisements in the 1960s became more creative and more interesting. Also, they began to draw attention to the 'unique selling points', the USPs of products. These are the qualities that make a product different from competitors' products.

    These days, advertisers have come up with new ways of promoting their products. For example, product placement is now common. This is advertising in TV programmes or films by having a character, preferably played by a famous actor, use a particular product. For example, Tom Cruise's character in the movie, Minority Report, had a computer with the Nokia logo (商标) on it, and his watch was clearly made by Bulgari.

    TV commercials are a very effective medium for advertisers, though these are very expensive. If an organization wants to have a 30-second TV advert during the annual Superbowl game in the United States, they have to pay about $2.5 million.

    Perhaps the most interesting development is the use of famous personalities to endorse (代言) a product. The basketball player, Michael Jordan, endorsed Nike products and wore them while playing.

    Getting well-known personalities to endorse a product can be very expensive, but endorsements certainly increase a product's sales, especially if the personality has a positive image in the eyes of the public.