For 80 years, Macy's Thanksgiving Day Parade has kicked off the holiday season with glorious bands, balloons and floats (花车)，and for one day, it has transformed New York City into a living comic book.

    The Macy's Thanksgiving Day Parade is an annual parade presented by Macy's Department Store. It was first held in 1924. It was organized by Macy's employees, most of whom were first­ generation immigrants(移民)，who wanted to celebrate holidays like they did in Europe. The employees dressed in costumes(盛装)and marched on the streets with floats, bands and live animals borrowed from a zoo.

    With an audience of over a quarter of a million people, the parade was such a success that Macy's declared it would become an annual event.

    In 1927 Felix, the Cat became the first parade balloon to float over the city. Large animal­ shaped balloons replaced the live animals from then on. These giant signature(特有的)balloons are by far the biggest attraction of the parade. Each year sees parade balloons adding new characters from comic strip characters to timeless toys.

    One tradition long gone is the releasing of the balloons after the parade. They would float for days and the lucky finder or finders could claim a cash reward if he or she returned the balloon or its remains to Macy's.

    The parade has gone on every year except during World War Ⅱ when, aside from not having much to cheer about, the helium(氦气)air and rubber used for the balloons were needed for the war effort.

    When the parade returned in 1945，it was televised in New York for the first time and also traveled its current route for the first time.

    Nowadays, more than 10,000 people participate in the parade and the National Broadcasting Company(NBC) will nationwide broadcast it live from 9 a.m. to noon. The NBC has even earned several Emmy Awards for this program.

    As always, the parade will end with a visit from Santa Claus. The joyful old man will get settled in Macy's Department Store after the parade to start a­month­long search for who's been naughty and who's been nice.

    Reading can be a social activity. Think of the people who belong to book group. They choose books to read and then meet to discuss them. Now the website BookCrossing.com turns the page on the traditional idea of a book group.

    Members go on the site and register the books they own and would like to share. BookCrossing provides an identification number to stick inside the book. Then the person leaves it in a public place, hoping that the book will have an adventure, traveling far and wide with each new reader who finds it.

    Bruce Peterson, the managing director of BookCrossing, says, “The two things that change your life are the people you meet and books you read. BookCrossing combines both.”

    Members leave books on park benches and buses, in train stations and coffee shops. Whoever finds their book will go to the site and record where they found it.

    People who find a book can also leave a journal entry describing what they thought of it. E-mails are then sent to the BookCrossers to keep them updated about where their books have been found. Bruce Peterson says the idea is for people not to be selfish by keeping a book to gather dust on a shelf at home.

    BookCrossing is part of a trend among people who want to get back to the “real” and not the virtual(虚拟). The site now has more than one million members in more than one hundred thirty-five countries.

    The Lumière Brothers had their film shows, taken over 100 years ago, to 100 paying customers on December 8, 1985. One of their earliest films was a 30-second piece which showed a section of a railway platform. As the train approached, panic started in the theatre: people jumped and ran away. In their confusion, the audiences feared that a real train was about to crush them. That was the moment when cinema was born.

    Early cinema audiences often experienced the same confusion. In time, the idea of films became familiar, the magic was accepted — but it never stopped being magic. Film has never lost its unique power to embrace its audience and transport them to a different world.

    One effect of this realism was to educate the world about itself. Cinema makes the world smaller. Long before people travelled to America or anywhere else, they knew what other places looked like and how other people worked and lived. Undoubtedly, in the lives recorded in film people knew more about American life. Hollywood has dominated the world film market. American imagery — the cars, the cities, the cowboys became the primary imagery of film. Film carried American life and values around the globe.

    And, thanks to film, future generations will know the 20th century more familiarly than any other period. We can only imagine what life was like in the 14th century or in classical Rome. But the life of the modern world has been recorded on films. We shall be known better than any preceding generations.

    The “star” was another natural consequence of cinema. The cinema star was effectively born in 1910. Because everybody in the world seems to know who they are, they appear more real to us than we do ourselves. The star as magnified human self is one of cinema's most strange and enduring legacies(遗产).

    Cinema films originally were planned as short stories, because early producers doubted the ability of audiences to concentrate for more than the length of a reel. Then, in 1912, an Italian 2-hour film was hugely successful, and Hollywood settled upon the novel-length narrative that remains the dominant cinematic convention of today.

    And it has all happened so quickly. Almost unbelievably, it is only 100 years since that train arrived and the audience screamed and fled, perhaps, suddenly aware that the world could never be the same again — that, maybe, it could be better, brighter, more astonishing and more real than reality.

    Everyone should be so lucky as to have a friend like Francia Raisa. On Thursday, singer and actress Selena Gomez, 25, used Instagram to explain why she was "laying low" this summer. She posted a photo of herself in a hospital bed with her friend Francia Raisa holding hands. She said she recently received a kidney transplant from her best friend because of complications(并发症) from lupus(狼疮), an autoimmune disease, which means it is the result of the immune system attacking normal tissue, including the kidneys, brain, heart and lungs.

    People with lupus may first experience tiredness, joint pain or a little bit of rash(皮疹) on their bodies and can go for a long time before their doctors realize it is more serious. Many people see two or four doctors before the real problem is picked up. According to Dr. Kyriakos Kirou, roughly a third to one-half of people with lupus develop kidney disease, and up to one in five of them will eventually need a transplant, sometimes because they weren't treated with effective drugs to prevent the immune system from attacking the kidneys. Though Gomez said that she was "very well now," she warned about the dangers of not taking medical diagnoses seriously, like she initially did.

    Her Instagram post also called attention to two major health topics: the need for living organ donators and the fact that Gomez represents three groups more likely to be diagnosed with lupus and lupus-related kidney disease. Nine out of 10 people diagnosed with lupus are women, and most develop the disease between the ages of 15 to 44. And lupus is two to three times more common among women of color, including Hispanic women, according to the Lupus Foundation.

    Raisa is Latina, and Gomez's father is of Mexican origin. While it's not essential that the organ donator and receiver be of the same ethnicity, people who share a similar background sometimes are better matched, according to data from the United Network for Organ Sharing.

    In the famous fairy tale, Snow White eats the Queen's apple and falls victim to a curse(诅咒);in Shakespeare's novel, Romeo drinks the poison and dies; some ancient Chinese emperors took pellets(药丸)that contained mercury(水银), believing that it would make them immortal, but they died afterward.

    Poison(毒药) has long been an important ingredient in literature and history, and it seems to always be associated with evil, danger and death. But how much do you really know about poison?

    An exhibition, The Power of Poison, opened last month at the American Museum of Natural History in New York, intended to give the audience a more vivid understanding of poison.

    The museum tour starts in a rainforest setting, where you can see live examples of some of the most poisonous animals: caterpillars(毛毛虫), frogs and spiders. Golden poison frogs, for instance, aren't much bigger than a coin, but their skin is covered with a poison that can cut off the signaling power of your nerves, and a single frog has enough venom to kill 10 grown humans.

    "Poisons can be bad for some things," Michael Novacek, senior vice president of the museum, told NBC News. "Yet they can also be good for others."

    A poisonous chemical found in the yew tree is effective against cancer, which is what led to the invention of a cancer-fighting drug called Taxol.

    The benefits from natural poisons are not limited to just medicine. Believe it or not, many substances(物质)that we regularly ingest(摄入)-chili, coffee and chocolate-owe their special flavors or stimulating(提神的)effects to chemicals that plants make to poison insects.

    The United States of America is faced with serious traffic problems. Too many cars travel on the freeways to and from the city. This heavy traffic causes delays and lots of pollution from cars that are using their engines but not moving anywhere. Many cars going nowhere is called a "traffic jam".

    While many cities in the United States have traffic problems, some of the worst are in Los Angeles, California, which is a big city with a large downtown area. One of the reasons why there is so much traffic is that few people use public transportation to get around.

    Experts say one possible solution to the traffic problems in Los Angeles would be to make people want to use the public transportation system of buses instead of their own cars. People say the buses should be made easier, faster, less costly and more dependable than driving a car.

    One suggestion is to reduce the cost of taking the bus. Also, Los Angeles could make the buses easier for people to use. The buses could travel to more places in the city. And there could be more special lanes on the freeways that only buses could drive in. These changes would make taking the bus faster and easier than driving a car.

    Other experts have said that the best way to ease traffic problems is to charge people money to drive on the freeways. These charges, or tolls, would be for the most crowded roads. The tolls would be in effect during the times of a day when most people drive to work and home. These times in the morning and late afternoon are called "rush hour". People would try to avoid driving on these roads, which would decrease the amount of traffic. Also, the money collected from these tolls could be used to improve the roads and public transportation system.