It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

    What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a 'rear' family in unscripted (无剧本的) situations, my team and I would document how the Morgensons' circle of friends responded to brands and products the Morgensons bought into their lives.

    With the help of 35 video cameras and 25 microphones hidden inside the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn't in your TV or on the shelves of your supermarket. It's a far more important influence that's around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

    Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons' friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons' suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

    Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

    A car dealership in my hometown of Albuquerque was selling six to eight new cars a day. I was also told that 72 percent of this dealership's first-time visitors returned for a second visit.

    I was curious. How does a car dealership get 72 percent of its first-time visitors to return? And how can they sell six to eight cars a day in a declining car market?

    When I walked into Saturn of Albuquerque that Friday, the staff there didn't know me from Adam; yet they shared with me their pricing policy, the profit margin on every model, and staff income. They even opened their training manuals for my review and invited me back on Saturday if I wanted more information.

    On Sunday, the day after my second visit to the Saturn store, my wife, Jane, and I were walking as we frequently do. On this particular June morning, Jane gently slipped her hand in mine and said tenderly, ＂I don't know if you remember, but today's my fifth anniversary of being cancer-free.＂ I was surprised, partially because I was embarrassed that I had forgotten and, partially because.... Well, I didn't know what to do with Jane's information.

    The next day, Monday, Jane went off to work teaching school. Still not knowing what to do to mark this special occasion, I did the most impetuous thing I've ever done in my life: I bought a new Saturn. I didn't pick the color or the model, but I paid cash and told them I'd bring Jane in on Wednesday at 4:30. I told them why I was buying the car.

    On Tuesday, it dawned on me that Jane always wanted a white car. I called the sales consultant at Saturn, and I asked him if he had anything white in the store. He said he had one left but he couldn't guarantee it'd still be available on Wednesday at 4:30 because they were selling so fast. I said I'd take my chances and asked him to put it in the showroom.

    Wednesday came. Unexpectedly, someone in our family was admitted to the hospital. So, it wasn't until 9:30 Saturday morning when we finally made our way to the Saturn store. Jane had never been in a Saturn store. When we went through the front door, the Lord took control of her feet and her mouth. She saw that little white Saturn coupe all the way across the showroom floor. She quickly passed a multi-colored sea of automobiles, sat in the little white Saturn and said, ＂Oh, what a pretty little car. Can I have a new car?＂ I said, ＂No. Not until our son graduates from college.＂ She said, ＂I'm sick and tired of driving that old Dodge, I want a new car.＂ I said, ＂I promise, just three more semesters and he'll be out.＂

    Next, Jane walked around to the front of the car. As she looked it over, she let out the most blood-curdling, shrill scream I'd ever heard in 29 years of marriage.

    Now, before I tell you why Jane screamed, let me tell you what the sales consultant had done. He had ordered a large, professionally engraved sign (white letters on blue). The sign stood alone on the hood of the little white Saturn coupe. It said ＂Congratulations, Jane. This car is yours. Five years cancer-free. Let's celebrate life. From Team Saturn＂ Every employee at Saturn of Albuquerque had signed the back of that sign.

    Jane saw it, screamed, collapsed in my arms and cried loudly. I didn't know what to do. I was in tears. I took out my invoice (发票) from the previous Monday, pointing to the white coupe, said, ＂No, honey, this car isn't yours. I bought you this one.＂ I tapped the invoice with my index finger. Jane said, ＂No, I want this one right here.＂

    While this conversation was going on, there was no one in the store. The sales consultant had arranged it so that we could share the moment alone. Even so, it's impossible to have a lot of privacy when so many people are standing outside the showroom windows looking in. When Jane screamed and collapsed in my arms, I saw everybody outside applaud and begin to cry.

    Green is an important color in nature. It is the color of grass and the leaves on trees. It is also the color of most growing plants.

    Sometimes, the word "green" means young, fresh and growing. For example, a greenhorn is someone who has no experience. In the 15th century, a greenhorn was a young cow or an ox whose horns(角)had not yet developed. A century later, a greenhorn was a soldier who had no experience in war. By the 18th century, a greenhorn had the meaning it has today—a person who is new in a job.

    Someone who is good at growing plants is said to have a green thumb(大拇指). The expression comes from the early 20th century. A person with a green thumb can make plants grow quickly and well.

    Green is also the color used to describe the powerful feeling , jealousy(嫉妒). The green-eyed monster （怪物）is not a dangerous animal from outer space. It is an expression used about 400 years ago by the British writer William Shakespeare in his play "Othello". It describes the unpleasant feeling when someone has something he wants. For example, a young man may suffer from the green-eyed monster if you get a pay rise and he does not.

    In most places in the world, a green light means to move ahead. In everyday speech, a green light means agree to continue with a project.

    FOREIGN TEACHERS ARE NEEDED ALL OVER CHINA

    Ad No.90374

    Posted Oct 12, 2016 13:27 by Amanda

    Date due: Dec 12,2016

    Beijing Language Teaching Part Time

    We are looking for Teachers, whose Native Language is English, willing to teach in China.

    Mostly schools are in South of China.

    The Benefit package for ESL Teachers includes:

    Period: 1st Mar.2017 to 1st Jul.2017

    Salary: 4,000 yuan to 5,000 yuan /Month

    Teaching load&schedule:20 teaching hours per week

    A rent-free, fully furnished apartment for living room, bedroom, kitchen and bathroom

    Kitchen equipment provided. Other electric appliances will be supplied: water heater, microwave etc.

    If you are interested, please read the information above and kindly send your application to attach the following documents(doc or JPEG format). The subject to be mentioned, as "Teach in China".

    ⒈Resume(简历)

    ⒉A copy of academic degree/diploma/certificate

    ⒊A copy of your valid passport

    ⒋A recent color photo

    ⒌A letter of recommendation/or release letter from your previous Chinese school(Only if you worked in China previously)

    ⒍Any other relevant information that you think might help your application

    One of the features of a successful business is its ability to employ creativity to constantly push into new territory. Without growth and innovation, businesses eventually fade away. Those with staying power, however, have mastered an often-overlooked factor that allows them to focus on the future clearly: empathy (共情). While that may surprise many, I am certain that the ability to connect with and relate to others—empathy in its purest form—is the force that moves businesses forward.

    Though the concept of empathy might go against the modern concept of a traditional workplace competitive, the reality is that for business leaders to experience success, they need to not just see or hear the activity around them, but also relate to the people they serve.

    Some may think they want the results from doggedly (顽强地) pursuing their goals without much thought for other people. This attitude works for some, but at some point often sooner rather than later everyone needs to rely on their relationships and established personal and professional connections. These relationships are the product of taking an honest and dedicated interest in others and their businesses. Successful people do not operate alone; each of us needs the support of others to achieve positive results that push us toward our goals. True empathy combines understanding both the emotional and the logical rationale (根据) that goes into every decision.

    Effectively understanding empathy involves viewing it as each person's connection to the people and marketplace that surround them. A biological principle known as co-evolution explains that the adaptation of an organism is caused by the change of a related object. Similarly, businesses and their leaders participate in co-evolution-type relationships. Business success depends on empathetic leaders who are able to adapt, build on the strengths around them, and relate to their environment. When businesses fail, it is often because leaders have stopped focusing on understanding their environment and instead stay separated in their own operations. Successful business leaders are receptive to disturbance and aware of what is going on in their organizations both internally and externally.

    To develop an effective workforce, we must be willing to give in and meet people where they are. This can be frustrating and uncomfortable, particularly when you feel like your position makes more sense or offers a better solution. A critical part of developing empathy, however, is learning to understand, respect and implement another individual's point of view rather than forcing your own.

    Here are some great people and their achievements.

    Mary Anderson ­ windscreen wiper.

    Back on a freezing winter's day in 1902, Mary Anderson was travelling by train through New York City. Snow was falling, forcing the driver to stop repeatedly and get out to clear it. Each time the door opened, Mary suffered a gust of sub-zero air. She had an idea: why not make some kind of a rubber blade that could be operated from inside the vehicle? And that's exactly what she did.

    Josephine Cochrane ­ dishwasher

    The dishwasher dates back even earlier to the 19th century, and to the dinner parties thrown by a lady called Josephine Cochrane. As a frequent host, she wanted a machine that could wash dishes faster than people. Her response was to develop what was to become the first commercially successful dishwasher. Interestingly, innovation was in her blood: her grandfather had invented the steamboat.

    Stephanie Kwolek ­ Kevlar

    Kevlar is the lightweight fibre used in bulletproof vests. The material is used by millions every day and has saved countless lives. The super tough fabric is also used in objects ranging from gloves to airplanes. Incredibly, its strength-to-weight ratio(比强度) is five times higher than steel. Again, it was invented by a woman, the American chemist Stephanie Kwolek, in 1964.

    Grace Hopper ­ first compiler(编译程序)

    One of the most important inventions of the 20th century must surely be the computer programme. The world of programming is unbalanced in terms of gender. Men vastly outnumber women, and take home around 30% more pay than their female counterparts on average. But back in the 1940s and 1950s, women were at the forefront of this new field. Grace Hopper is credited with inventing the first compiler in 1952, which serves as the bridge between code and the binary(二进制的) ones and zeros understood by computers.