B

    Dr Wiseman started “the laugh lab” project in September 2001. It is the largest study of humour. Participants（This is a subject that has long attracted psychologists and philosophers. Most of the time, people are not completely honest. We do things that society expects us to and say things that help us get what we want. But laughing cannot be controlled. When we laugh, we tell the truth about ourselves. By December 2001 over 10, 000 jokes had been submitted. This gave the scientists enough evidence to make early conclusions. It seems that men and women do have different senses of humour, for instance.

    Dr. Wiseman. “Males use humour to appear superior to others, while women are more skilled in languages and prefer word play. ”

    Researchers also found that there really is such a thing as a national sense of humour. The British enjoy what is usually called “toilet humour”. But the French like their jokes short and sharp: “You're a high priced lawyer. Will you answer two questions for $500?” “Yes. What's the second question?”

    The Germans are famous for not having a sense of humour. But the survey found that German participants were more likely to find submitted jokes funny than any other nationality.

     Perhaps that proves the point. Is this joke funny? I don't know, but let's say yes, just to be safe. Dr Wiseman and his workmates also submitted jokes created by computer. But none of those who took part in the survey found any of them amusing. Perhaps this is relief. Computers already seem like they can do everything. At least they should leave the funny stuff to us.

    Hi, everybody! Welcome to our newly-opened Richards Cinema Bookstore!

    Now let me introduce to you some of the new film books in our store.

    Are you Chinese film fans? OK, here comes the latest 25 New Takes about Chinese films. It is a collection of 25 fresh readings of different Chinese films from the 1930s to the present. In recent years, Chinese films are very popular in the States, such as Crouching Tiger and Hidden Dragon, Hero, and Flowers of Shanghai.

    Do you like French films? Well, here is The French Cinema Book. It covers French films from the 1890s to the beginning of the 21st century. It is written for all lovers of French cinema: students and teachers, specialists and fans, and so on.

    Maybe you are Indian film fans and star-chasers. Then here is Encyclopedia (百科全书) of Indian Cinema. The book is a complete introduction to all the best Indian films. It also offers a full list of names of the famous and successful film stars in the past ten years. You know, the Indian film industry is the largest in the world after our Hollywood.

    If you like British films, we have The British Cinema Book. It is a good review of British cinema. This book contains a good many nice pictures.

    In our bookstore, you can also find books about Mexican, Japanese, Australian, German and Italian films.

    Well, please help yourselves to some coffee or tea, and have a good time here!

A Blessed Teacher

    I remembered Ricky came back to see me ten years after he was in my class. He told me how I had inadvertently(不经意地) changed his life.

    Ricky often gazed out the window during one of my ninth-grade history classes early in my teaching career. He was quiet, and his good grades and mild manner were why I did not move him away from the seat by the window.

    One day, I leaned over his shoulder and quietly asked, “What are you looking at? You gaze out of this window during every class.”

    He said, “I am looking at the band.”

    According to Ricky, I said, “If you like the band so much that you have to look at them during this class every day, I want you to go down to Mr. Overby (the band teacher) and tell him that I sent you. Tell him that you want to be in the band. Now turn around and finish working before the bell rings.”

    The next day Ricky went to Mr. Overby and told him I had sent him and he wanted to be in the band. He added that he did not know how to play any instrument.

    When Ricky visited me ten years later, he thanked me for telling him to go to Mr. Over by because he fell in love with music and discovered his musical talent that had not been tapped. His musical talent resulted in him getting a scholarship to college and earning a degree that now allowed him to provide for his family. Most of all, music had brought great pleasure and satisfaction to his life.

    After Ricky thanked me, I pointed out that he did all of the hard work it took to become the wonderfully talented person that he was. I did not make him walk downstairs to join the band, practice his instrument, and get the good grades that led to his college scholarship.

    Ricky responded that I could have yelled at him for looking out the window. Instead, I gave him an alternative that changed his whole life.

    After he left, I thought about his words. I realized that I was teaching children with every word I said, every action I took, and with every decision I made. Ricky's story raised my teaching bar. Most of all, I have never forgotten the lesson Ricky taught me, a blessed teacher.

D

    Adults understand what it feels like to be flooded with objects. Why do we often assume that more is more when it comes to kids and their belongings? The good news is that I can help my own kids learn earlier than I did how to live more with less.

    I found the pre-holidays a good time to encourage young children to donate less-used things, and it worked. Because of our efforts, our daughter Georgia did decide to donate a large bag of toys to a little girl whose mother was unable to pay for her holiday due to illness. She chose to sell a few larger objects that were less often used when we promised to put the money into her school fund(基金）(our kindergarten daughter is serious about becoming a doctor)

    For weeks, I've been thinking of bigger, deeper questions: How do we make it a habit for them? And how do we train ourselves to help them live with, need, and use less? Yesterday, I sat with my son, Shepherd, determined to test my own theory on this. I decided to play with him with only one toy for as long as it would keep his interest. I expected that one toy would keep his attention for about five minutes, ten minutes, max. I chose a red rubber ball-simple, universally available. We passed it, he tried to put it in his mouth, he tried bouncing it, rolling it, sitting on it, throwing it. It was totally, completely enough for him. Before I knew it an hour had passed and it was time to move on to lunch.

    We both became absorbed in the simplicity of playing together. He had my full attention and I had his. My little experiment to find joy in a single object worked for both of us.

    Sparrow is a fast－food chain with 200 restaurants. Some years ago，the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining，the chain was generally in an unhealthy state. With more and more fast－food concepts reaching the market，the Sparrow menu had to struggle for attention. And to make matters worse，its new owner had no plans to give it the funds it required.

    Sparrow failed to grow for another two years until a new CEO，Carl Pearson，decided to build up its market share. He did a survey，which showed that consumers who already used Sparrow restaurants were extremely positive about the chain，while customers of other fast－food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

    Pearson faced a battle over the future of the Sparrow brand. The chain's owner now favored rebranding Sparrow as Marcy's restaurants. Pearson resisted，arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success，rather than customers' spending power. Finally, the owner accepted his idea.

    The campaign itself changed the traditional advertising style of the fast－food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product，the intention was to put Sparrow in the hearts of potential customers.

    Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example，he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额).

    These efforts paid off，and Sparrow soon became one of the most successful fast－food chains in the regions where it operated.

    Feeding birds is a popular way to watch wildlife. But experts say it might put wild birds at risk.

    Feeding birds is not necessary for their survival except in extreme weather conditions. Feeders(喂食器)can definitely help birds get through that kind of weather. But most birds eat insects and show little interest in bird feeders. For those birds, we can grow native plants in a natural environment. Birds which are fond of eating seeds will be more likely to come to feeders if there is some cover nearby. This lets them feed and then fly to protective areas, such as in trees.

    The most common mistake people make with their bird feeders is that they put feeders in places where birds are easily frightened by passers-by, risk being hurt by cats, or risk flying into windows.

    So set up a bird feeder at least one meter away from a window. That way, if a bird gets frightened, it won't get killed when it hits the glass. Owners of cats should keep them inside home so they can't hurt the birds.

    Some birds are more aggressive at feeders. They eat a lot and do not leave much food for other birds. A solution is to put the food in more than one place by using different kinds of seeds or fruits. This can also increase the number and diversity of birds in your neighborhood. But don't feed wild birds anything salty, like potato chips, or food that could choke them, like bread.

    Pay attention to food quality and freshness. Unprotected food left too long in feeders will turn moldy(发霉), which can kill wildlife.

    Another word of advice: Always provide a supply of clean water for birds, but use care when looking for the right birdbath. If the birdbaths are too deep for birds, putting a few large stones in the water can give the birds a place to sit.