题型:阅读理解 题类:常考题 难易度:普通
山东省威海市威海文登区2021届高三上学期英语期中试卷(含听力音频)
Happy Birthday, Thorstein Veblen, who invented the expression "conspicuous( 炫耀性) consumption ".
Why do we buy? What drives us to get things we know we don't need and that we know are bad for the planet? Thorstein Veblen, born on July 30th, 1857, discussed this in his 1899 book The Theory of the Leisure Class, where he first wrote about conspicuous consumption.
According to a website named Conspicuous Consumption, the term refers to consumers who buy expensive items to show off their wealth and income rather than cover their real needs. Such a consumer shows such behavior to enjoy or achieve higher social status. The result, according to Veblen, is a society characterized by wasted time and money.
There is also a type of goods called "Veblen goods", which really exist only to show the status of the person buying them. Rolls-Royce or fancy supercars are a good example; a Lamborghini won't get you anywhere faster in a world with speed limits. A Patek-Philippe watch doesn't keep time as accurately as a Timex.
Conspicuous consumption can lead to conspicuous waste —the ability to just throw things away and buy replacements even when they work perfectly well. Through "conspicuous consumption" often came "conspicuous waste", which Veblen hated. Much of modern advertising is built upon a Veblenian idea of consumption and competition.
Veblen also explains why poor people won't fight against conspicuous consumption. The poor, and all those persons who concentrate on the struggle to make a living, are conservative because they cannot afford the effort of taking thought for the day after tomorrow.
Some of Veblen's theories wouldn't find a place in today's USA, but you must be impressed by his most famous saying: Invention is the mother of necessity.
Happy 163rd Birthday, Thorstein Veblen!
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