Chinese e-commerce websites fail to pay more attention to older consumers, says a news report.

    There's been a thought that younger consumers have been the driving force of online buying. That may not be the case. According to a statement from Alipay, the average expenditure (支出) of Alipayusers born before the 1960s was 31,000 yuan in 2012, much higher than 14,000 yuan of those born after the 1980s. It shows that online shopping has become akey part of people's daily consumption, for both young and old.

    Besides shopping, people pay bills such as water bill, electricity bill, and credit card repayment online. The middle-aged and senior consumers are also participating in that consumption revolution.

    Liu Chen, 56, said that his online expenditure in 2014 was over 50,000 yuan, about half of the total annual expenditure. He always pays his telephone bill online. Clothes, electrical appliances and kids' snacks are themain items he purchases online.

    Liu's shopping strategy is to find something good online first, then go to shops to check it out, and finally buy it online because it is cheaper. As quality concerns him, Liu only buys items that come with aguarantee.

    Stories such as those from Liu are representative of millions of middle-aged and older Chinese, which show the great potential of the aged inthe Chinese consumption market. Yet, the market seems not to be valued as it should be.

    Some Chinese e-commerce websites such as jd. com, dangdang. comand amazon. cn don't have a category for goods for the elderly on their mainpages. Alibaba's platform does have one, but the goods in it are not as abundant as other categories. Moreover, Taobao's category is not really designed for elders, but their children.

    Despite the seeming lack of commitment to older consumers, the Chinese market for the elderly is clearly huge, and e-commerce websites should takegreat efforts to develop it.

Oxford English Language Center

Information for New Students

    CLASS TIME：8:30a. m. —10:00a. m.，10:30a. m. —12:00a. m.，1:30p. m. —3:00p. m..

    The Language Center is open Monday to Friday. Each class has one afternoon free per week. On the first day, go to the lecture hall to check your timetable.

    SELF—ACCESS：The language laboratory（Room 1110）is open Monday to Friday from 3:15p. m. to 5:00p. m. for all full-time students.

    You can learn how to use computers for language games or word-processing. There are tapes for students to borrow to practice their English. Go in and ask the teacher to show you. If you plan to take public examinations, there are dictation and listening comprehension tapes for you to practice with. There are cloze exercises on the computers. Ask your class teacher for a list of past exam essays. Students can borrow tapes to take home but they must be returned after two days.

    ATTENDANCE: All students are expected to attend classes as it is required. Students who do not attend classes will be reported to OSS. Eighty percent attendance is required for students to receive their certificates when they finish their courses. It is also required by OSS for an extension to your visa.

    BOOKS: If students are given course books, the books are their responsibility. If a book is lost, the student will be expected to pay for it. If students wish to buy books, there is a bookshop in the college specializing in English books（Room 3520.

根据短文内容，选择最佳答案，并将选定答案的字母标号填在题前括号内。

    I wandered into the small store where I usually buy milk, when the store owner received a call from a customer. The customer and his wife had shopped there several months earlier. He noticed that his wife really liked one thing in the store, so he wanted to buy it as a surprise.

    But the customer was in Tennessee, far away from the store which was in Maine. What was more, he had been to the store several months earlier, and it was difficult to believe that the store owner would remember him, or what he was looking for.

    The store owner took a few close-up photos with her camera, and e-mailed them to the customer on the computer. The customer looked at the photos, and decided which one he wanted. They talked and discussed a price over the phone. She took care of the credit card transaction (交易) online, and promised the gift would be shipped out that afternoon.

    The store owner was really smart. She was willing to push herself to find new ways to make the transaction actually happen. And it did work. However, it was the first time she had ever done it.

    I was amazed that the store owner discovered a creative solution that could lead to a new way of doing business. I was impressed by what she did—so easily, but how difficult it is for many of us to make that leap(飞跃). I'm not just talking about technology, but about learning how to adapt to change. Most people hate or fear change unless they get to know exactly what change needs to be made. However, we should realize that challenge and opportunity go hand in hand.

Happy birthday

    The China National Opera (CNO) will give a concert to celebrate its 50th birthday.

Different generations of CNO vocalists, like Li Guangxi, Yao Hong and Ma Mei, will present the concert which will feature both songs from famous Chinese operas like “The White-haired Girl” and “The Hundredth Bride”, as well as, arias of such Western opera classics as “Madame Butterfly”, “La Traviata” and “Rigoletto”.

Time/ date: 7:30 p.m., September 7th, 8^th

Location: Tianqiao Theatre

Tel: 6551-4787, 8315-6170

Tickets: 60-500 yuan (U.S. $7.2- 60.2)

Folk music

    A concert will be held to feature some recently composed traditional Chinese music works. The concert, given by the Folk Orchestra of the China Opera and Ballet Theatre, will include such pieces as “Memory of Childhood”, “Memorial Ceremony for God” and “Wine Song”.

Time/date: 7:30pm, September 13th

Location: Concert hall at the National Library of China

Tel: 6848 –5462, 6841-9220

Tickets: 30-200 yuan (U.S. $3.6-24.1)

Moon music

    A concert of traditional Chinese music will be given on the eve of the Moon Festival which falls on September 21^st this year. The concert will feature a number of famous pieces centered on the theme of the moon, such as “Moonlight”, “Spring night on a Moonlit River” and “Lofty Mountain and Flowing River.”

A number of established traditional Chinese music performers like Zhou Yaokun and Fan Weiqing, will play solos as well as collaborate with the folk music orchestra.

Time / date: 7:30 pm, September 21^st

Location: Grand Theatre of the Cultural Palace of Nationalities

Tel: 6606-8888, 6606-9999

Ticket: 40-240 yuan (U.S. $4.8-27)

Early or Later Day Care

    Many young parents are confused about whether their children should have early day care, and there have always been different views on this subject.

    The British psychoanalyst John Bowlby believes that separation from parents during the sensitive "attachment" period from birth to three may scar a child's personality and lead to psychological problems in later life. Some people have drawn the conclusion from Bowlby's work that children should not be subjected to day care before three because of the parental separation it causes, and many people do believe this.

    According to Bowlby, a great deal of psychological harm can occur when young children are separated from their parents. If they are left without touch for a while, they will have a higher stress level. Parents' influence on their children's well-being may never be greater than during the earliest years of life, when a child's brain is developing rapidly and when nearly all of her or his experiences are shaped by parents and the family environment.

    However, there are critics. Some anthropologists (人类学家) point out that the love affair between children and parents found in modern societies does not usually exist in traditional societies. There has been a long history of the fact that father and mother did not bring up their children alone. Plato, around 394 B.C., argued that a system of early child care would free women to participate in society. Results from Israeli and Dutch studies show that child-raising duties are more evenly distributed among a broader group of people.

    Besides, studies have reported that early day care has a neutral or slightly positive effect on children's development. They learn the benefits of being socially smart, understanding the concept of sharing and caring. They promote concentration skills, which is very important in their learning. There are games where children are taught basic language and mathematical skills through stories and everyday examples.

    Common sense tells us that early day care would not be so widespread if children had problems with it. But Bowlby's analysis raises the possibility that it has delayed effects. The possibility that such care might lead to more mental illness 15 or 20 years later can only be explored by the use of statistics. Whatever the long-term effects, parents sometimes find the immediate effects difficult to deal with. Children under three dislike leaving their parents and show unhappiness. At the age of three almost all children find it easy to go to the nursery. The matter, then, is far from being clearly known, though experience and available evidence indicate that early day care is reasonable for young children.

The Big Ben is located in the tower at the eastern end of the Houses of Parliament, Westminster, Greater London. It was designed by Edmund Beckett and Baron Grimthorpe.

The Big Ben is very famous throughout the world, but nobody really knows why it is called Big Ben. There are two hearsays about this. Some people say that it was named after Benjamin Caunt, a boxer, who was called Big Ben. More people believe it was called after Welshman, Sir Benjamin Hall. He was the commissioner(特派员)of the work at the time of its installation in 1859. A story was told that during a debate in the Commons on what to call the bell, Sir Benjamin was about to give his ideas when a MP who sat behind the front bench shouted, "Let's call it Big Ben!" Then this name came into being.

The bell hasn't gone through a smooth road since the beginning of its design. Because there was great disagreement about the design of the clock. It took fifteen years to build. In 1857, the bell was completed and tested on the ground, but a four-foot crack appeared and the bell had to be cast again. Finally, the clock started ticking on 31 May, 1859, and struck its first chime(报时)on 11, July. Then in September, the bell cracked again. It was silent for four years but was eventually turned a quarter of a revolution(旋转). In this way, the crack was not under the striking hammer. Craftsmen made a square above the crack to stop it growing longer and it can still be seen today.

The Big Ben is famous not only for its 13-ton weight, but also for its accuracy(准确性) which is a result of its precise mechanism(机械装置). Even one extra penny's weight on the balance will cause a gain of two fifths of a second in twenty-four hours. Although there have been several problems, the bell is still striking today. Its chimes can be heard all over the world on the B. B. C.