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题型:阅读理解 题类:常考题 难易度:容易

高中英语-_牛津译林版-_高一下册-_模块4-_Unit 1 Advertising

阅读理解

    China is the biggest market in the world, and many countries such as Germany, the USA, the UK and Russia do a lot of business in China. Let's have a look at some important tips to help you be successful when dealing with these nationalities.

    First, you must be punctual (准时的) with Germans. Even 5 minutes late makes a bad impression. Being punctual is also very important in the USA. In the UK, it's important to be punctual for business meetings, but nobody expects you to be on time for a social event. Half past seven really means a quarter to eight, or even eight o'clock! With Russians, you should always be on time, though it is not unusual for them to be one or even two hours late!

    It is best to dress formally and wear dark colours when you meet people from all the four countries. In Russia, designer clothes are very common. Don't be surpri if you go to an office in the UK on a Friday and find everyone wearing jeans. Many companies have “dress down Friday”, when people wear casual (随便的) clothes.

    In Germany, first names are only used by family members and close friends, so be prepared to use titles and last names. In the USA you will usually be invited to use first names almost immediately. The British are quite informal and using first names in business is more and more common, especially among younger people. In Russia, however, nobody uses first names, so use titles and last names.

    In conversation, the British and the Americans value humour, and both like to talk about sport. The weather is also a good topic of conversation with the British and the Americans, but avoid talking about politics. In Russia, say positive(肯定的) things about their country, but avoid making complaints. The Germans, however, prefer to get straight down to business!

    So, use these tips, and you will be on your way to a successful international business career!

(1)、Which color should you NOT wear when meeting a person from the USA?

A、Dark blue. B、Gray. C、Black. D、White.
(2)、All of the following statements are true EXCEPT ______.

A、you can say something funny when you talk to an American B、you can use his first name when you talk to an Englishman C、you must be on time when you meet people from each of the four countries D、people wear whatever they like on Friday in some companies in the UK
(3)、When you talk to a Russian, you can ______.

A、complain about something B、say something negative about his country C、say something good about his country D、point out some disadvantages in politics
(4)、The tips in this passage are probably given to people from ______.

A、China B、the USA C、Germany D、the UK
举一反三
阅读理解

    Below is a selection from a popular science book.

    If blood is red, why are veins(静脉) blue?

    Actually, veins are not blue at all. They are more of a clear, yellowish color. Although blood looks red when it's outside the body, when it's sitting in the vein near the surface of the skin, it's more of a dark reddish purple color. At the right depth, these blood-filled veins reflect less red light than the surrounding skin, making them look blue by comparison.

    Which works harder, you heart or your brain?

    That kind of depends on whether you're busy thinking or busy exercising. Your heart works up to three times harder during exercise, and shifts enough blood over a lifetime to fill a supertanker. But in the long run, your brain probably tips it, because even when you're sitting still your brain is using twice as much energy as your heart, and it takes four to five times as much blood to feed it.

    Why do teeth fall out, and why don't they grow back in grown-ups?

    Baby (or “milk”) teeth do not last long; they fall out to make bigger room for bigger, stronger adult teeth later on. Adult teeth fall our when they become damaged, decayed and infected by bacteria. Once this second set of teeth has grown in, you're done. When they're gone, they are gone. This is because nature figures you're set for life, and what controls regrowth of your teeth switches off.

    Do old people shrink as they age?

Yes and no. Many people do get shorter as they age. But, when they do, it isn't because they're shrinking all over. They lose height as their spine(脊柱) becomes shorter and more curved due to disuse and the effect of gravity(重力). Many (but not all) men and women do lose height as they get older. Men lose and average of 3-4 cm in height as they age, while women may lose 5 cm or more. If you live to be 200 years old, would you keep shrinking till you were, like 60 cm tall, like a little boy again? No, because old people don't really shrink! It is not that they are growing backwards —- their legs, arms and backbones getting shorter. When they do get shorter, it's because the spine has shortened a little. Or, more often, become more bent and curved.

    Why does spinning make you dizzy(眩晕的)?

    Because your brain gets confused between what you're seeing and what you're feeling. The brain senses that you're spinning using special gravity-and-motion-sensing organs in your inner ear, which work together with your eyes to keep your vision balance stable. But when you suddenly stop spinning the system goes out of control, and your brain thinks you'removing while you're not.

    Where do feelings and emotions come from?

Mostly from an ancient part of the brain called the limbic system. All mammals have this brain area —- from mice to dogs, cats, and humans. So all mammals feel basic emotions like fear, pain and pleasure. But since human feelings also involve other, newer bits of the brain, we feel more complex emotions than any other animal on this planet.

    If exercise wears you out, how can it be good for you?

    Because our bodies adapt to everything we do to them. And as far as your body is concerned, it's “use it, or lose it”! It's not that exercise makes you healthy, it's more that a lack of exercise leaves your body weak and easily affected by disease

阅读理解

    They are called "sea parrots", and sometimes "clowns (小丑) of the sea"!

    Atlantic puffins (海鹦) are small seabirds which are around 25 cm in length. They have black and white feathers and a large parrot-like beak (鸟喙). The beak changes color during the year. In winter, the beak has a dull gray color, but it turns orange in spring!

    Puffins spend most of their lives out at sea, resting on the waves when not swimming. They live on the eastern coast of Canada and the United States, and the western coast of Europe.

    Puffins live off small fish such as herring, hake and sand eels. Puffins flap (拍) their wings up to 400 times a minute and speeding through the air at up to 88 km an hour. Wow! What's more, puffins can dive down 60m under water in search of their favorite fish.

    In spring and summer, thousands of puffins stay together on the coasts and islands of the North Atlantic Ocean to start a puffin family. They usually pair up with the same partner as before some may have been together for 20 years! Puffins dig out a hole usually in a grassy bank. Both parents take it in turn to incubate (孵化) the egg for the next 36-45 days!

Although puffins are not classed as an endangered animal, their population in some places is becoming smaller. The main reasons are overfishing, which can lead to a shortage of food for puffins, and pollution—especially oil spills (溢出). Not only does the oil make these beautiful birds sick, it harms their feathers.

阅读理解

    After finishing a meal at an American Chinese restaurant you probably expect to receive a handful of fortune cookies after you pay the bill. Fortune cookies are in Chinese restaurants throughout the United States. It's rather satisfying to crack open a cookie at the end of your meal and read your “lucky fortune” on the slip of paper inside.

    The exact origin of the fortune cookie is unknown. It is thought that the tasty snack was the first introduced into San Francisco in 1914, after an immigrant began distributing the cookie with “thank you” notes in them. These “thank you” notes were intended as symbols of appreciation for friends who stood with him through the economic hardship and discrimination of his early life in America.

    There is an alternate origin story. Los Angeles is regarded as the site of the fortune cookie's invention. In this version of the story, David Jung, a Chinese immigrant residing in L. A., is thought to have created the cookie in order to uplift the spirits of the poor and homeless. In 1918, Jung handed out the cookies for free to the poor outside his shop and each cookie contained a strip of paper with an inspirational sentence printed on it.

    Fortune cookies first began to gain popularity in mainstream American culture during WWII. Chinese restaurants would serve them in place of desserts, as desserts were not popular in traditional Chinese cuisine. Today fortune cookies are not tied to Chinese-American culture. In fact, the largest fortune cookie manufacturer is located in the United States and it produces 4.5 million fortune cookies a day —— an evidence to the modern-day popularity of the snack. However, an attempt to introduce the fortune cookie to China in 1992 was a failure, and the cookie was cited for being “too American.”

    So the next time you break open a fortune cookie and read a fortune about the many successes you should expect in your future, remember that the conclusion to your Chinese restaurant meal may not be as Chinese as you think.

阅读理解

    Australia is a developed country and the future of its solar industry is looking bright after a record 3.5m panels (嵌板) were installed on rooftops last year, giving the equal output of a medium-sized coal-fired power station. The record 1,057 MW of capacity (生产能力) in small-scale systems installed across the country broke the previous record set in 2012, figures from the Clean Energy Regulator showed on Tuesday.

    Australia's solar power prosperity could almost double capacity in a year. The data also revealed that the average system size has also doubled since then from three to six kilowatts as average prices continued to fall. A fully installed 5KW system costs an average of $5,930 in Australia, according to the energy broker Solarchoice. net. au. Its records show that the price has roughly halved in many capital cities since 2012.

    The regulator's executive general manager, Mark Williamson, said there was increasing interest in renewals as a way to take control of electricity bills. But more importantly, he said it was also good news for reducing carbon emissions.

    “We are seeing a wide cross-section of Australians-households, community centers, schools, and small businesses-receiving rewards under the small-scale renewable energy scheme,” Williamson said. “Our data shows consumers are embracing renewable energy to take control of their electricity bills.”

    In 2017, there was a 41% increase in installing renewable energy capacity across all states and territories compared to 2016. Queensland led the way with installed capacity at 295MW, with the Australian Capital Territory taking top place for the biggest annual increase by 57%. “The data collected by the Clean Energy Regulator in 2017 reflects the industry is going from strength to strength. It looks like 2018 will be another big year for the solar industry.”

    The total of installed capacity for last year is expected to rise to 1,070MW when all the data is collected. A large coal-fired power station such as Loyd Yang A in Victoria's Latrobe Valley has a capacity of 2,200MW.

阅读理解

    Many leading AI researchers think that in a matter of decades, artificial intelligence will be able to do not merely some of our jobs, but all of our jobs, forever transforming life on Earth.

    The reason why many regard this as science fiction is that we've traditionally thought of intelligence as something mysterious that can only exist in biological organisms, especially humans. But such an idea is unscientific.

    From my point of view as a physicist and AI researcher, intelligence is simply a certain kind of information-processing performed by elementary particles (基本粒子) moving around, and there is no law of physics that says one can't build machines more intelligent than us in all ways. This suggests that we've only seen the tip of the intelligence iceberg and that there is an amazing potential to unlock the full intelligence that is potential in nature and use it to help humanity.

    If we get it right, the upside is huge. Since everything we love about civilization is the product of intelligence, amplifying (扩大) our own intelligence with AI has the potential to solve tomorrow's toughest problems. For example, why risk our loved ones dying in traffic accidents that self-driving cars could prevent or dying of cancers that AI might help us find cures for? Why not increase productivity through automation (自动化) and use AI to accelerate our research and development of affordable sustainable (可持续的) energy?

    I'm optimistic that we can develop rapidly with advanced AI as long as we win the race between the growing power of our technology and the knowledge with which we manage it. But this requires giving up our outdated concept of learning form mistakes. That helped us win the race with less powerful technology: We messed up with fire and then invented fire extinguishers (灭火器), and we messed up with cars and then invented seat belts. However, it's an awful idea for more powerful technologies, such as nuclear weapons or superintelligent AI—where even a single mistake is unacceptable and we need to get things right the first time.

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