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上海市徐汇区2020届高三英语二模试卷(含听力音频)

Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.

    The true purpose of a business, Peter Drucker said, is to create and keep customers. "Customer value" has several definitions. I use the 1 to mean the total lifetime value of a company's customer base. Companies can increase this value by 2 more customers, earning more business from existing ones, keeping them longer, making their experience simpler through digital improvements and so on. 3 leaders have long understood the importance of concentrating on customer value rather than pursuing short-term profits or quarterly earnings, and they've become enduring customer loyalty leaders in the process. It's worth noting that a number of loyalty-leading companies are able to 4 shareholder pressure, or avoid it altogether, because they are founder-led, customer-owned, or not publicly traded.

    Companies can 5 customer value in a variety of ways: To increase 6, enterprise software companies sometimes charge corporate customers change fees that can raise the total cost of ownership to as much as three times the original price. To reduce operating costs, restaurant chains sometimes 7 frozen and precooked ingredients in place of fresh and made-to-order food. The resulting profits may look good on the income statement. Such strategies may even lead to short-term earnings growth. But they also 8 potential customers and encourage disloyalty.

    Given the importance of customer value, leaders should track it as much as they track other key assets (资产), such as buildings, machinery, and marketable securities. They also should reveal it in their quarterly and annual earnings releases so that investors can make 9 judgments about company performance and how it compares with that of industry peers. But most companies 10believe that measuring customer value is too difficult or costly. They continue to rely on a centuries-old accounting tradition that emphasizes physical and financial assets, and neither income statements nor balance sheets offer much 11 into the value of a company's customers.

    As investors wake up to the importance of customer value, however, many growth-stage companies now direct investors' attention to12in growing the value of their customer base. Some public companies increasingly report various types of customer value metrics (指标). One of the UK's top energy suppliers E.ON,13, reports year-over-year customer counts in its financial report. "As a customer-focused company," E.ON noted, "we see customer value as crucial to our success."

    This is a start, but because there are no customer-value reporting standards or requirements, investors still have a(n) 14 picture. The minority of companies that do provide customer value information decide for themselves what to disclose. 15, firms may calculate customer metrics differently or change them to tell a desired story, or simply stop reporting them if they fail to go with the company's preferred narrative.

(1)
A、item B、version C、term D、definition
(2)
A、persuading B、consulting C、acquiring D、inspecting
(3)
A、Considerate B、Visionary C、Determined D、Powerful
(4)
A、resist B、relieve C、intensify D、maintain
(5)
A、raise B、adopt C、calculate D、destroy
(6)
A、income B、experience C、productivity D、demand
(7)
A、separate B、substitute C、forbid D、combine
(8)
A、appeal to B、rely on C、put down D、scare off
(9)
A、informed B、subjective C、definitive D、independent
(10)
A、fully B、hardly C、readily D、wrongly
(11)
A、suspicion B、extension C、literacy D、visibility
(12)
A、sacrifice B、success C、prejudice D、expense
(13)
A、as a result B、for example C、on the contrary D、in general
(14)
A、incomplete B、depressing C、convincing D、vivid
(15)
A、Instead B、Further C、Otherwise D、Therefore
举一反三
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    A ground-based system that uses much stronger signals than GPS can find your location in cities and indoors. It is a new positioning system that could compete with GPS to make sure you never lose your directions again.

    Instead of satellites, Locata uses ground-based equipment to send a radio signal over a localized area that is a million times stronger on arrival than GPS. It can work indoors as well as outdoors, and the makers claim that the receivers can be shrunk(缩小) to fit inside a regular cell phone. Even the US armies, which invented GPS technology, signed a file last month agreeing to a test of Locata at the White Sands Missile Range in New Mexico.

    “This is one of the most important technology developments for the future of the positioning industry,” says Nunzio Gambale, CEO and co-founder of the firm Locata, based in Griffith, Australia.

    As for the Locata's correctness, Christopher Morin of the US Air Force tested it recently at White Sands, and it worked to within 18cm along any axis(轴). Morin said it should be possible to get the exactitude down to 5cm.

    The tests were performed in an open desert where GPS also worked beautifully, but its signal was weak—like a car headlight from 20,000 kilometers away—and easily cut off by solid objects(实心的物体). Locata's signal was far stronger, though not guaranteed to work in a complex urban environment, said David, speaker of the UK' s General Lighthouse Authorities.

    Locata's technology will face competition in the race to transform indoor navigation. But it could shine in specific areas, Gambale said. Robots with Locata could easily navigate inside buildings without the complex optical(视觉的) systems they need at the moment. And the process that handles correct location data could not only guide you around a mall, railway station or airport, but also take you to the exact shelf in a shop for the product you want. It would be small and cheap enough for smart phones and it should be available within five years—a similar path to the one GPS took on its way towards the world, he said.

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Beijing Imperial Court Food

    Imperial Court Food(宫廷菜) is a style of food with origins in the Imperial Palace and it is well-known for the original features of the raw materials and carefully selected ingredients(原料). In addition, the dishes are decorated with different colored vegetables and fruits in various shapes. Each dish has a special name, such as Yu Feng Huan Chao. And some of them even have short stories. Today, Imperial Court Food has become an important school of Chinese cooking with several places offering this special taste. While expensive, it is worth trying.

    Restaurants of Imperial Court Food

    Fangshan Restaurant

    Fangshan Restaurant is the most famous one offering the first-class Imperial Court Food. The restaurant is made up of three parts and it can hold 500 people eating at the same time. It is decorated in imperial style with the design of dragon and phoenix. Here is the best place to experience the life of the Chinese emperors in former days. Now, it serves nearly 800 kinds of Imperial Court Dishes. Among them, Man-Han Banquet is the most famous.

    Li Jia Cai Restaurant

    The dinner here is served by set menu starting at ¥298/person. That is to say, a guest cannot order a dish but a set of dishes. There are no chemicals in the dishes and all tastes are natural. This restaurant has welcomed many famous people including Bill Gates, the former premier of Britain, John Major, and Chinese superstar Jackie Chan.

    Yushan Restaurant

    The layout of the restaurant follows the imperial palace. When eating in the restaurant, diners are served by waitresses in traditional imperial clothes.

    Da Zhai Men

    The dishes and snacks cooked in this restaurant are worthy to have a try. And, the traditional performances at night is one of the restaurant's attractions.

    Royal Palace

    Both of the food and service of this restaurant are so good. You can also enjoy some wonderful performances in this large courtyard.

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Owls and Larks

    Larks are most likely to be healthy, wealthy and wise, according to the old saying.

    But those who are early to bed and early to rise do not always have the upper hand, researchers say. They have found that night owls are generally brighter and wealthier than those able to get up early in the morning.

    Experts from the University of Madrid carried out tests on around 1,000 teenagers and found that those who preferred to stay up late proved the kind of intelligence associated with honored jobs and higher incomes. "Larks" or "morning people", however, often acquired better exam results, possibly because lessons are held at the wrong time of day for night owls. The researchers examined the habits and body clocks of the youngsters to determine whether they liked to stay up late and sleep later in the morning, or preferred to go to bed early and were at their peak in the morning. School performance and inductive(归纳的)intelligence, or problem solving, were measured and academic grades in the major subjects were also taken into account. The results showed that evening types scored higher than morning types on inductive reasoning, which has been shown to be a good estimate of general intelligence and a strong indicator of academic(学术的) performance. They also had a greater capacity(能力) to think conceptually(概念地) as well as analytically. Such abilities have been linked to innovative(创新的) thinking, more admired occupations and better incomes.

    Famous night owls include President Trump, Obama, Charles Darwin, Winston Churchill, Keith Richards and Elvis Presley. George W. Bush, who is regularly in bed by 10 p.m., Thomas Edison, Napoleon, Condoleezza Rice, who wakes at 4:30 a.m., and Ernest Hemingway are among those known as larks. Jim Horne, professor of psychophysiology at Loughborough University, said, "Evening types tend to be the more active and creative types, the poets, artists and inventors, while the morning types are the deducers(推导者), as are often seen with civil servants and accountants." A previous study of US Air Force recruits found that evening types were much better at thinking to solve problems than larks.

Choose the one that fits best according to the information given in the passage you have just read.

    One spring day, once the flowers have begun to open, a bee will hover (盘旋) and zip through your yard and dive-bomb your picnic table. While you're thinking about avoiding an attack, that bee is focused on something else entirely: me.

    A honeybee has about six weeks to live. Today, like most days, her task is to fly as many as three miles from home, stick her long, straw-like tongue into a hundred or so flowers. When the bee has had her fill, she'll fly home. There the bee will deposit what she has got into the mouth of one of her co-workers, who will relay it to another, and so on for about 20 minutes, until the mixture is ready to be placed into the comb. Then she and her 50,000 or so mates will hover in the dark all night every night, flapping their wings to create hot, breezy conditions to remove the water from the mixture. Several sunrises later, they will seal me off in a golden cell of beeswax. In her lifetime, our bee may visit 4,000 flowers, and yet will produce only one-twelfth of a tea spoon of me.

    The average American consumes nearly a pound and a half of me every year, in tea, on toast, and beyond. If I do say so myself, I am a timeless treasure. Literally--I never go bad.

    Unfortunately, my good health is not guaranteed. The problem lies in the growth of industrial agriculture and the use of pest control chemicals, as well as changes in weather patterns, all of which reduce the number of flowers bees have to visit. I'd appreciate your letting your own garden grow just a little wild. My future depends on all of us fostering spring and summers wild flowers, thus helping the bees, who give so much--to you, to me--without ever asking for anything in return.

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Writing Competitions for High School Students in 2024

Ocean Awareness Writing Contest

Ocean Awareness Writing Contest provides a platform for young people to understand environmental issues through artistic creation and creative thoughts, explore their relationship with the changing world, and become advocates of positive change.

Competition time: The deadline for submission is June 10, 2024. Students can upload their submissions starting from December 24, 2023. 

Suitable for students: The contest is an international competition, which is open to any student aged 11—18 in middle or high school.

·Junior Division: 11—14 years old

·Senior Division: 15—18 years old

Young Authors Writing Competition

Young Authors Writing Competition is sponsored by the English and Creative Writing Department at Columbia College Chicago. The competition has grown into a yearly international con test of high school writers. You may enter up to two works (in separate files) in either of the categories: Creative Nonfiction and Creative Fiction. In the Poetry category, you may enter up to two files, but each can have 1—5 poems.

Competition time: The deadline is July 31, 2024. 

Suitable for students: Open to students in grades 9—12 worldwide

Leonard L. Milberg' 53 High School Poetry Prize

Leonard L. Milberg' 53 High School Poetry Prize recognizes outstanding works by student writers in the 11th grade in the U. S. or abroad. Contest judges are poets on the Princeton University Creative Writing faculty.

Competition date: March 26, 2024

Suitable for students: Students in the 11th grade in the U. S. or around the world

The New York Times Annual Student Review Contest

The New York Times invites students to play critics and write an original review for their New York TimesStudent Review Contest. Students can review anything that fits into a category of creative expression that The New York Times covers—from architecture to music.

Competition date: April 6, 2024

Suitable for students: Students ages 11—19 anywhere in the world attending middle or high school can participate.

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