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题型:完形填空 题类:模拟题 难易度:困难

上海市徐汇区2020届高三英语二模试卷(含听力音频)

Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.

    The true purpose of a business, Peter Drucker said, is to create and keep customers. "Customer value" has several definitions. I use the 1 to mean the total lifetime value of a company's customer base. Companies can increase this value by 2 more customers, earning more business from existing ones, keeping them longer, making their experience simpler through digital improvements and so on. 3 leaders have long understood the importance of concentrating on customer value rather than pursuing short-term profits or quarterly earnings, and they've become enduring customer loyalty leaders in the process. It's worth noting that a number of loyalty-leading companies are able to 4 shareholder pressure, or avoid it altogether, because they are founder-led, customer-owned, or not publicly traded.

    Companies can 5 customer value in a variety of ways: To increase 6, enterprise software companies sometimes charge corporate customers change fees that can raise the total cost of ownership to as much as three times the original price. To reduce operating costs, restaurant chains sometimes 7 frozen and precooked ingredients in place of fresh and made-to-order food. The resulting profits may look good on the income statement. Such strategies may even lead to short-term earnings growth. But they also 8 potential customers and encourage disloyalty.

    Given the importance of customer value, leaders should track it as much as they track other key assets (资产), such as buildings, machinery, and marketable securities. They also should reveal it in their quarterly and annual earnings releases so that investors can make 9 judgments about company performance and how it compares with that of industry peers. But most companies 10believe that measuring customer value is too difficult or costly. They continue to rely on a centuries-old accounting tradition that emphasizes physical and financial assets, and neither income statements nor balance sheets offer much 11 into the value of a company's customers.

    As investors wake up to the importance of customer value, however, many growth-stage companies now direct investors' attention to12in growing the value of their customer base. Some public companies increasingly report various types of customer value metrics (指标). One of the UK's top energy suppliers E.ON,13, reports year-over-year customer counts in its financial report. "As a customer-focused company," E.ON noted, "we see customer value as crucial to our success."

    This is a start, but because there are no customer-value reporting standards or requirements, investors still have a(n) 14 picture. The minority of companies that do provide customer value information decide for themselves what to disclose. 15, firms may calculate customer metrics differently or change them to tell a desired story, or simply stop reporting them if they fail to go with the company's preferred narrative.

(1)
A、item B、version C、term D、definition
(2)
A、persuading B、consulting C、acquiring D、inspecting
(3)
A、Considerate B、Visionary C、Determined D、Powerful
(4)
A、resist B、relieve C、intensify D、maintain
(5)
A、raise B、adopt C、calculate D、destroy
(6)
A、income B、experience C、productivity D、demand
(7)
A、separate B、substitute C、forbid D、combine
(8)
A、appeal to B、rely on C、put down D、scare off
(9)
A、informed B、subjective C、definitive D、independent
(10)
A、fully B、hardly C、readily D、wrongly
(11)
A、suspicion B、extension C、literacy D、visibility
(12)
A、sacrifice B、success C、prejudice D、expense
(13)
A、as a result B、for example C、on the contrary D、in general
(14)
A、incomplete B、depressing C、convincing D、vivid
(15)
A、Instead B、Further C、Otherwise D、Therefore
举一反三
阅读理解

    Dr. Sasaki knew the first-night effect probably has something to do with how humans evolved.

    The puzzle was what benefit would be gained from it when performance might be affected the following day. She also knew from previous work conducted on birds and dolphins that these animals put half of their brains to sleep at a time so that they can rest while remaining alert enough to avoid predators (捕食者). This led her to wonder if people might be doing the same thing. To take a closer look, her team studied 35 healthy people as they slept in the unfamiliar environment of the university's Department of Psychological Sciences. The participants each slept in the department for two nights and were carefully monitored with techniques that looked at the activity of their brains. Dr. Sasaki found, as expected, the participants slept less well on their first night than they did on their second, taking more than twice as long to fall asleep and sleeping less overall. During deep sleep, the participants' brains behaved in a similar manner seen in birds and dolphins. On the first night only, the left hemispheres (半球) of their brains did not sleep nearly as deeply as their right hemispheres did.

    Curious if the left hemispheres were indeed remaining awake to process information detected in the surrounding environment, Dr. Sasaki re-ran the experiment while presenting the sleeping participants with a mix of regularly timed beeps (蜂鸣声) of the same tone and irregular beeps of a different tone during the night. She worked out that, if the left hemisphere was staying alert to keep guard in a strange environment, then it would react to the irregular beeps by stirring people from sleep and would ignore the regularly timed ones. This is precisely what she found.

阅读理解

    In the movie Alice in Wonderland, Alice comes across a Cheshire cat and asks the cat which road she should take. The cat responds, “Well, that depends on where you're trying to get to.” Alice replies, “I don't know.” The cat responds, “Then any road will do.”

    You see, knowing where you're going increases your chances dramatically of getting there, and there is no better way of “GETTING THERE” than setting your goals for the upcoming year. Think of your goals as destinations and the action steps as your GPS guiding and directing you. If you are like many other people, for years you have resisted the need to set goals and even laughed at the thought that setting goals and,even more importantly, committing them to writing have positive effects on your life. However, a closer look might convince you that setting goals is a sensible thing to do.

    In 1979, a class of Harvard MBA students was asked: Have you set clear, written goals for your future and made an action plan to accomplish them? The following will astonish you. Only 3 percent of the class had written goals and a plan in place, 13% just had goals, and an amazing 84% had no specific goals at all.

    Ten years later the numbers of the class were interviewed once again and the following results will no doubt give the reason for our setting goals. The findings were that the 13% who had goals were earning, on average, twice as much as the 84% who had no goals at all. And the 3 percent who had clear, written goals with a plan to achieve them were achieving ten times as much as the entire 97% combined.

    Goal setting will increase your chances of arriving successfully at your destination. Remember, always set SMART goals. Goals should be: Specific, Measurable, Attainable, Relevant, and Time-bound!

阅读理解

    Skeptics are a strange lot. Some of them refuse to admit the serious threat of human activities to the environment, and they are tired of people who disagree with them. Those people, say skeptics, spread nothing but bad news about the environment. The "eco-guilt" brought on by the discouraging news about our planet gives rise to the popularity of skeptics as people search for more comforting worldviews.

    Perhaps that explain why a new book by Bjorn Lomborg received so much publicity. That book, The Skeptical Environmentalist, declares that it measures the "real state of the world" as fine. Of course, another explanation is the deep pockets some big businesses with special interests. Indeed, Mr. Lomborg's views are similar to those of some Industry-funded organizations, which start huge activities though the media to confuse the public about issues like global warming.

    So it was strange to see Mr. Lomborg's book go largely unchallenged in the media though his beliefs were contrary to most scientific opinions. One national newspaper in Canada ran a number of articles and reviews full of words of praise, even with the conclusion that "After Lomborg, the environmental movement will begin to die down."

    Such one-sided views should have immediately been challenged. But only a different review appeared in Nature, a respected science magazine with specific readership. The review remarked that Mr. Lomborg's "preference for unexamined materials is incredible (不可信的)".

    A critical (批判的) eye is valuable, and the media should present information in such a way that could allow people to make informed decisions. Unfortunately, that is often inaccessible as blocked by the desire to be shocking or to defend some special interests. People might become half-blind before a world partially exhibited by the media. That's a shame, because matters concerning the health of the planet are far too important to be treated lightly.

 阅读理解

China on Tuesday launched (发射) the Shenzhou-16 manned spaceship, sending three astronauts to its space station combination for a five-month mission. The spaceship, atop a Long March-2F carrier rocket, was launched from the Jiuquan Satellite Launch Center in northwest China at 9:31 a. m. (Beijing Time), according to the China Manned Space Agency (CMSA).

About 10 minutes after the launch, Shenzhou-16 separated from the rocket and entered its designated orbit (轨道). The three astronauts are in good shape and the launch is a complete success, the CMSA declared.

The Shenzhou-16 astronauts will conduct a great many in-orbit tests and experiments in various fields as planned. They are expected to make high-level scientific achievements in the study of novel quantum phenomenon (新奇量子现象), high-precision space time-frequency systems and the origin of life.

Jing Haipeng, Zhu Yangzhu and Gui Haichao will see the dockings of the Tianzhou-5 cargo craft and the Shenzhou-17 manned spaceship, as well as the departures of the Shenzhou-15 manned spaceship and Tianzhou-5.

It is the first manned task for the application and development stage of China's-space station, and the 29th flight since the country's manned space program was approved (批准). The launch also marks the 475th flight of the Long March carrier rocket series.

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