题型:阅读理解 题类:常考题 难易度:普通
北师大版高中英语高一下册模块4 Unit 11单元测试1
Advertising is the key to the success of any business. To ensure a long and lasting success, a business must advertise in some way.
It has been said that the best form of advertising is word of mouth advertising. It's free and most people believe it. Usually, word of mouth advertising comes from satisfied customers that wish to share their experience with their friends, family and co-workers about a product, and in turn new customers come to the business.
While word of mouth is a wonderful and free way to advertise, it isn't the "be all end all" of advertising. Advertising on television, the radio, and printing is still a very effective advertising method, but the method is quite expensive and not suitable for the small businesses.
A more economical but effective way is to advertise online. The Internet is such an important part of daily life that it is hard not to advertise on it. The number of ways to advertise online is endless. There are several types of e-mail marketing campaigns, like link advertising and websites. Now, e-mail marketing campaigns are more popular than traditional postal mail marketing, which is slow and ineffective.
Many business owners use strategic networking to advertise their businesses. It's a way for business owners to meet each other, get the word out about their companies, and even to enlarge their business fields.
One new kind of successful advertising is through social networking. It's much like strategic networking in that it's usually free and done by meeting and discussing products. However, social networking is done through modern media, such as websites, blogs, and the Internet. Both of them are highly effective.
Whichever method of advertising is used, a business must use long-time advertising campaigns to keep itself successful.
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