A new collection of photos brings an unsuccessful Antarctic voyage back to life.

Frank Hurley's pictures would be outstanding—undoubtedly first-rate photo journalism—if they had been made last week. In fact, they were shot from 1914 through 1916, most of them after a disastrous shipwreck(海难), by a cameraman who had no reasonable expectation of survival. Many of the images were stored in an ice chest, under freezing water, in the damaged wooden ship.

    The ship was the Endurance, a small, tight, Norwegian-built three-master that was intended to take Sir Ernest Shackleton and a small crew of seamen and scientists, 27 men in all, to the southernmost shore of Antarctica's Weddell Sea. From that point Shackleton wanted to force a passage by dog sled(雪橇) across the continent. The journey was intended to achieve more than what Captain Robert Falcon Scott had done. Captain Scott had reached the South Pole early in 1912 but had died with his four companions on the march back.

    As writer Caroline Alexander makes clear in her forceful and well-researched story The Endurance, adventuring was even then a thoroughly commercial effort. Scott's last journey, completed as he lay in a tent dying of cold and hunger, caught the world's imagination, and a film made in his honor drew crowds. Shackleton, a onetime British merchant-navy officer who had got to within 100 miles of the South Pole in 1908, started a business before his 1914 voyage to make money from movie and still photography. Frank Hurley, a confident and gifted Australian photographer who knew the Antarctic, was hired to make the images, most of which have never before been published.

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    Millions of people along the US mid-Atlantic region should be preparing for severe snow, the National Weather Service has said. Forecasters say two feet of snow could fall over the weekend in some areas. A light dusting of snow on Wednesday night caused a traffic jam in Washington, but it is what lies ahead that is occupying the thoughts of millions of people living on the US east coast.

    Washington Mayor Muriel Bowser tweeted an apology to her constituents(选民), saying that the city government had “failed to use the necessary resources effectively in response to the snow-for that I am sorry.” Among those affected was President Barack Obama, whose motorcade spent an hour and 12 minutes trying to get him from an airport back to the White House-a trip that typically takes about a half hour.

    Routine commutes lasted up to three hours and some people abandoned their cars, after an inch fell-a small amount compared to what is expected on Friday and Saturday. Long queues have formed at supermarkets, as people expect shop closures over the weekend. “Heavy snow and blowing snow will cause dangerous conditions and will be threat to life and property,” the National Weather Service warned.

    Across the US east coast at a glance:

    Classes were cancelled at schools in Kentucky and Tennessee, the first states being affected by the storm.

    Washington has requested Humvees from the National Guard so that emergency responders can reach isolated(孤立的) people and places. Besides, its underground train system will close throughout the weekend.

    West Virginia Govemor Earl Ray Tomblin has activated the National Guard to assist.

    In Philadelphia, Pennsylvania officials are calling on people to keep large salt stockpiles and plough vehicles in good repair.

B

    According to a new study ,a smiley face emoji（笑脸符）in work-related e-mails may not create a positive impression and could even weaken information sharing. In formal business emails, a smiley is not a smile.

    In one of the experiments, people were asked to read a work-related e-mail from an unknown person and then tell about both the ability and warmth of that person. Before that, they all received similar messages. But some included smileys while others did not. The results suggested that contrary to face-to-face smiles, which increase both ability and warmth, the smileys in a business e-mail had no effect on the perception（感知）of warmth, and in fact had a bad effect on the perception of ability. The perceptions of low ability in turn weakened information sharing.

    In another experiment, the use of a smiley was compared to a smiling or neutral photograph. The findings showed that in the case（情况）of a photograph, a smiling sender was judged to be more able and friendly than a neutral one. However, when an e-mail on formal work-related maters included a smiley, the sender was thought to be less able. The smiley did not influence the opinion on the sender's friendliness.

    “People are easy to accept that a smiley equals a real smile, but the findings of this study show that in the workplace, this seems not the case, especially when first communications are concerned.” Dr. Glikson says. “In such a situation, it is better not to use smileys to people at whatever age. Smileys could hardly be a wise choice to a person you are not familiar with.”

    In China, there are more and more people leaving the countryside to hunt for jobs in the cities, because the countryside is much poorer than the city, and often there isn't much work there. Services such as hospital and transport are usually much better in the city than in the countryside. They hope that their lives will improve when they move to the city.

    But in the big cities of Europe like London or Paris, people are moving out of the city. These rich families want to live a quieter life. They are tired of the noise and the dirt of the city, and they are tired of the crowded streets, crowded trains and buses. They don't want to live in the cities any more. They want a house with a garden in the countryside, and breathe the fresh air there. So they move out of the cities. Some don't go very far, just a little way out of the city, to the towns near the cities. Other people move to the real countryside with sheep, cows and green fields. There they start new lives and try to make new friends.

    Not all those who move from the city to the countryside are happy. After two or three years, many people who have done this feel that it is a big mistake. They don't make so much money and there isn't much work to do. People in the countryside are different and aren't always very friendly. As a result, quite a lot of people who have moved to the countryside move back to the city. “It's wonderful to see crowds in the streets and cinema lights.” they say.

    Half a year ago I came across a book called "Salt, Sugar and Fat. How the Food Giants Hooked US", but finished it only recently. I am far from being a fan of junk food, over-salty, or over-sweet stuff, and honestly this food doesn't appeal to me at all. Maybe it is related to the fact that I grew up in Russia and at that time we were not so exposed to the foreign, especially made in America foods. We knew Coca Cola, Pepsi, juice powder and Cheetos, but this stuff was not so cheap or available to buy it every day and we couldn't buy them in large quantities. We didn't know the word "fat" was not a bad thing but a normal of life for some people. We always had sweets and especially on holidays they were served as a dessert along with a cake. Russians like eating sweets when they drink tea. Even with my passion to desserts I still can't relate myself to the people Michale Moss was writing about, those consumers who could not say “no” when it came to junk food.

    What I found interesting in the book was that the author didn't focus on diets, necessity to exercise, sleep well at night and all other things we all are pretty aware of. The aim was not to teach people how to live but instead, after having made a huge research, interviewed more than 100 people in the food industry, Moss reveals the ugly of the food business. It puts all the facts in front of us and offers a choice: to buy or not to buy. However, the answer was known at the very beginning. Moss mentions the well-known food like Coca, Cola, Pepsi, Nestle and some others and tells how skillfully the consumers can be cheated when it comes to choosing what to put in the food basket in the supermarket. We like this taste of a chocolate, the crispy chips, and sweet porridges because it was all put on test by groups of scientists who made experiments to reveal what kind of taste will be most appealing to us. It involves brain, of course. Apart from scientific researches, it was also due to successful marketing strategies and plans that people prefer to buy food.

    In this companies' money race, the most vulnerable(易受伤害的)victims are kids. They can't tell good from bad and love everything that makes them feel good. Commercial ads of fast food particularly targeted kids and played on the fact that mothers can't fully control what their children eat because they spent all day at work. Mothers themselves buy chocolates bars and com flakes for their kids, guided by a powerful brainwashing that actually, these products were not unhealthy, on the contrary, it was encouraged to give them to kids, because fat and sugar provide energy, so they are good, right?

    Giving a credit to some food companies, they made attempts to fight the trend, but consumers, who already worked a habit of eating too salty, too fatting and too sweet products, didn't react to the changes. So the companies returned to the old policy. Surprisingly, such behavior was strongly backed up by the government.

    I would definitely recommend reading this book not only to those who struggle in the battle with his addiction to fast food but also people living healthily. It casts light on many things, including how vulnerable we can be in front of corporations and their powerful and accurate marketing strategies.

    Anyone wanting to throw away their mobile phone can do it in style（时尚地）and may even win a medal－at the Mobile Phone Throwing World Championship.

    Originally a local event in a small town close to the Russian border, the fifteenth annual contest drew many throwers from as far as Canada, Russia and Belgium.

    Founder Christine Lund describes the event as a good source of light exercise with an environmentally-friendly activity. "There are a lot of mobile phones on the second-hand market, and we are recycling them（before they become poisonous waste）," she said.

    The inventive Finns had already given the world the Sauna World Championships and the Wife Carrying Competition before coming up with a new way to make mobile phones even more mobile.

    This year's gold medal went to Finland's Lassi Etelatalo, who threw a waste Nokia unit a forceful 89.00 meters. "I prepared by javelin（标枪）throwing, I haven't really practiced throwing mobile phones,"Etelatalo said.

    Lund says competitors all have their favorite throwing brand. "People choose by size, by color or by how it fits in the hand……Some believe a heavy model will ensure a long throw, some want a light one."