题型:阅读理解 题类:常考题 难易度:普通
安徽省示范高中2018-2019学年高一下学期英语月考联考试卷
Adidas and Puma have been two of the biggest names in sports shoe production for over half a century.
Since 1928, they have supplied shoes for Olympic athletes, World Cup football heroes, Muhammad Ali, hip hop stars and rock musicians famous all over the world. But the story of these two companies begins in one house in the town of Herzogenaurach, Germany.
Adolph and Rudolph Dassler were the sons of a shoemaker. They loved sport hut complained that they could never find comfortable shoes to play in. So they started making their own. In 1920, Adolph made the first pair of athletics shoes with spikes (钉状物), produced on the Dasslers's kitchen table.
On 1st July 1924, they formed a shoe company, Dassler Brothers Ltd and they worked together for many years. The company became successful, but in 1948, the brothers argued. No one knows exactly what happened. The result was that Adolph left the company. His nickname was Adi, and using this and the first three letters of the family name, Dassler, he founded Adidas. Rudolph also founded and relocated his own company across the River Aurach. At first he wanted to call it Ruda, but finally he called it Puma.
After the big split of 1948, Adolph and Rudolph never spoke to each other again and their companies have now been in competition for over sixty years. Both companies were for many years the market leaders, though Adidas has always been more successful than Puma. A hip hop group, Run DMC, has even written a song called My Adidas and in 2005 Adidas bought Reebok, another big sports shoe company.
The terrible family argument should really be forgotten. Ever since it happened, over sixty years ago, the town has been divided into two. Even now, some Adidas employees and Puma employees don't talk to each other.
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