试题

试题 试卷

logo

题型:阅读选择 题类:常考题 难易度:普通

As time goes by, sports have become more and more important in people's modern life. People take part in different kinds of sports, like football, basketball, table tennis, swimming and so on.
Sports are popular all over the world. People also like watching sports matches. Sports stars are very popular with people, especially students.
There are sports matches all over the world nearly every day, but the most important and famous are the Olympic Games (奥林匹克运动会). Every athlete (运动员) want to win the games. At that time all sports fans sit in front of TV to watch games. Some even go to the stadium (体育馆) to watch.
Why are sports so popular? Because sports can keep our body strong. Do you like playing sports? How often do you exercise?

(1)、______become an important part of people's life.

A、TVs B、Computers C、Sports D、Telephone
(2)、People can ______.

A、change sports rules B、take part in sports C、watch sports matches D、Both B and C
(3)、The Olympics Games are ______.

A、Car races (赛) B、sports match C、World Cups D、Asian Games
(4)、In the Olympics athletes try their best to ______.

A、win the games B、show their strong body C、keep healthy D、make money
(5)、Which of the following is not trueaccording to the passage?

A、Sports can keep our body strong. B、There aren't sports matches nearly every year. C、Sports are popular all over the world D、Sports stars are very popular with students.
举一反三
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you'll agree that the name and the product are connected in everyone's mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it's worth it. Successful companies know how important the right brand names are for their development.

返回首页

试题篮