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题型:阅读表达 题类:真题 难易度:容易

,阅读短文,按要求完成各题。
Close your eyes. Think about a happy memory. What do you see? What do you smell? Do memories smell? Haraid Vogt and Avery Gilbert think so. Smell and memory are very important to them. Why? They sell smells.
Who do they the smells to? And how can they sella smell? Businesses come to Vogt and Gilbert for help. Vogt and Gilbert find a smell to go with the business's product. For example, Vogt and Gilbert worked with and expensive hotel in New York City. They developed a smell like expesive cologne(科隆香水)for the hotel's owners. Then they put it in the air of the hotel hallway. Why did they choose the smell of cologne? A lot of businessmen stay at that hotel. The hotel's owners want their guests(客人)to feel like they are in an expensive men's club. And rich men wear expensive cologne.
Using smell to sell things is not new. Bakers know that the smell of baking bread brings in customers. They always make sure that people on the street can smell the baking bread. Chocolate makers do the same thing. And of course perfume (香水)makers sell smells.
In the past, only the food and perfume businesses used smell to sell their products. But today, more and more businesses are trying it, from hotels to airlines(航空公司). Some companies put a special smell on the advertisement that they send to customers. For example, one car company uses a perfume on their booklet that smells like a new car.
But do smells really sell? The answer seems to by yes. Smells become a part of our memories. And memory is important in sales, why? When customers remember the name of a product, they usually choose it again. But there are a lot of choices these days, so it isn't easy to remember product names. That's why smell is important. It helps people remember.
In the future, will different computers and televisions have different smells? Vogt and Gilbert think so. They are sure that one day, most businesses will use smell to sell.

(1)、根据短文内容完成句子填空(每空限填一个单词)
From the first paragraph of the passage, we know Harald Vogt and Avery Gilbert sell ______ and they ______ memories smell.
(2)、根据短文内容完成句子填空(每空限填一个单词)。
According to the passage, smells are ______ for business because they can ______ people to remember the product names.

(3)、根据短文内容回答问题。
According to the passage, how did Vogt and Gilbert help the hotel owner's business?
(4)、 把短文中画底线的句子译成汉语。

(5)、根据短文内容用一个完整的英文句子(限10个词以内)回答问题。
What is the main idea of the passage?
举一反三
阅读短文,根据短文内容回答问题。

    If you dropped a piece of fruit on your computer keyboard, would you think about eating it again? What if you dropped it in the toilet? Bacteria can live everywhere, even in some unexpected places.

    If you eat at your computer, sneeze on your keyboard, or sit down to surf the Internet without first washing your hands, your computer keyboard could be bad for your health. According to the US National Research Centre, the average computer carries 400 times more bacteria than a toilet bowl does.

    Could one of the dirtiest things in your home be right in your hand? Yes: the TV remote control. It gets dropped on the floor, put on the sofa and everyone in the house holds it. Scientists found that about half of the tested remote controls carry the cold virus.

    Don't forget your toothbrush. Do you put it in the bathroom? Studies show that flushing the toilet releases bacteria in the air. Bacteria can remain in the air for at least two hours. They may pollute your toothbrush. You can find ways to solve this problem. Try to keep your toothbrush far from the toilet. Make sure that it is in an upright position after each use. It's also important to change your toothbrush every three months.

    Here are some other places to watch out for:

    At home

    The kitchen is one of the places with the most bacteria—more than the bathroom. Dishcloths and kitchen sponges are great places for bacteria since they are always wet after being used. Try to make them dry.

    At school

    When you put your schoolbags on the floor or in the bus, many bacteria can live on the bottom of it. Try to clean your schoolbag often.

    In public places

    Escalator handrails, shopping cart handles, public books and magazines are top bacteria carriers. That's why the first thing to do when getting home is to wash your hands.

    Yes, bacteria are everywhere. But don't be too afraid to touch those things. Most of bacteria are harmless. Just remember to wash your hands regularly. It is the most useful way to protect yourself from bacteria and viruses.

    Answer the following questions with no more than 6 words.

完成表格。阅读下面短文,根据其内容,完成表格中所缺信息。

Nowadays in school life, a lot of students develop a fear of tests. It's not because tests are something to be afraid of. Most students are afraid of tests mainly because they don't always think they are well—prepared and they don't have enough self—confidence. If you follow the advice below, it's not difficult to overcome your fear of tests.

People who know that they are not well—prepared are usually those who fear tests most. However, most students don't know when they are truly prepared for a test. As long as you know that you have studied well and long enough, you have reason to believe that you are well—prepared.

Be confident about yourself. Confidence before a test can bring about two results: either you fail the test and feel as if your confidence was unfounded (毫无根据的) or you could actually do well in the test because of your confidence. Some students find that they experience the first result. However, this is only because those students might not have followed the first advice mentioned above. As long as you have studied well, you will be more confident of your chance to succeed in a test. If you feel as if you have not studied hard enough, then you will not be as confident as you should be.

Ask your teacher in advance (提前) about the material that is going to be covered in the test. In this way, you will know what you should prepare for and you can get confidence in the test. But you have to be brave enough to ask. Most students do not ask unless their teacher gives the information first, so make sure that you ask.

You should know that tests are only telling if you have got the knowledge, not how good or bad your IQ is. So, even if you do badly in one test, you should know that there are other tests to come. As long as you think that there is another tomorrow, you can overcome your fear of a test. However, make sure that you are going to prepare well for the other tests.

Fear can be a problem in the process of achieving success. However, with the right attitude (态度) and preparations, you can overcome your fear of tests by using these suggestions.

Problem

Many students{#blank#}1{#/blank#}take tests in school life.

Causes

They don't think they have prepared well. They are not{#blank#}2{#/blank#}.

Advice

Prepare well

When having studied well and long enough, you are sure to be well—prepared.

Be confident

With confidence, you may succeed easily and you may also fail because you are not well—prepared.

Confidence comes from {#blank#}3{#/blank#}

Ask for key points

Be brave to ask your teacher what material the test will{#blank#}4{#/blank#}so that you can prepare more easily and be more confident in the test.

Be positive

IQ has {#blank#}5{#/blank#} the result of a test.

Don't lose your heart but prepare well for the other tests.

Main idea

Right attitude and preparations are useful to overcome your fear of tests.

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