A few years ago, a company called Space Marketing came up with a plan to send a mile–long advertisement into space. To advertising agencies (机构), it would have been “a dream come true”. However, advertising standards agencies finally decided not to allow Space Marketing to go ahead with their plans and they were forced to give them up.

    Space may indeed be the final place for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. Apart from the obvious adverts that we see every day on TV, and in newspapers and magazines, there is a whole 'other world' of advertising messages for our attention. There are ads that we see on the side of the bus we catch to work, for example. And what about the logos (商标) we see on the clothing of the people we walk past in the streets?

    Most of the time, we are probably not even aware of (意识到的) these less obvious advertising methods, but that doesn't mean that they don't work. Take 'product placement', for example. You are in a cinema, watching the latest Hollywood movie. Look carefully at the make of car your favorite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

    So, whether Space Marketing finally succeeds in sending ads into space or not is perhaps less important than it might seem. This would not change a thing. Our everyday lives are already strongly influenced by advertising whether we realize it or not.

    In a cold winter, a couple had to move out from the luxury villa because of bankruptcy. The husband worked day and night to support the family but with no care of his wife. So she thought, “he doesn't love me anymore, he just cares his business… not me”.

    One day, she began to take a bath, he stopped her at the door, “Let me take it first, OK?” “Why not let me shower first?” she asked. “I was tired, sweetie, you take it later, OK?” She was totally depressed.

    On a morose(闷闷不乐的）day, she found nothing to do and turned on his computer, a few words blurred her eyes...It was his diary:

    Today, I was quite sad, she asked me why I was always taking the bath first, and I said to her, I was exhausted. She was unhappy, in her mind, I treated her not as well as usual, but how can I do? I wasn't as rich as before! We moved to the small apartment, there was only a shower in such a freezing winter. But I found that if one person took the shower first, the room could get a little warm, so every time I rushed to the bathroom first. I was thinking that, when she took the shower, the room would get warmer, at least1℃, 2℃ or 3℃.

    Now I can't give her comfortable life, bring her the luxury restaurant, buy expensive dresses for her, but at least, I can give her 1℃ love.

    I returned home the other night, tired. My husband asked me how my evening was, “Great.” I told him. I had spent 90 minutes in a gym with 10 Ping-Pong tables and all kinds of players, all playing a little ball over the net. By 9 pm, I was excited, tired, satisfied. I had beaten two young men half my age and lost battles against other competitors. To an observer, the night was common. To me, it was a lucky thing that I hadn't expected.

    I had taken up Ping-Pong during college, and in my 30s took more advanced lessons. However, a serious accident hurt my leg, which made me unable to take exercise. Months later, I tried to play Ping-Pong but my leg pained for a week. I put the game out of my mind.

When I was 53, one day my bad leg was working a little bit better. Could Ping-Pong be possible for me, now—in my condition, at my age? I tried to play Ping-Pong again

    Ping-Pong is a sport which requires endurance(耐力). Players need quick foot work and upper body movements to return balls, requiring faster response time than tennis.

    Playing Ping-Pong offers benefits for the brain. A study of 164 women aged 60 and older showed that Ping-Pong improved cognitive(认知)function more than dancing, walking or gymnastics. “The great thing about our sport is that it can be played by anyone,” said Jimmy Butler, a four-time national USA Table Tennis Association winner. “I see 90-year-olds and 10-year-olds.”

    Years passed and my endurance improved. People started to praise my shots. I won a game. Then I won agin. These days, I feel wonderful, I believe this sport is the fountain (源泉)of youth.

    When hospital staff are in full scrubs (手术衣), their faces are almost completely covered by their caps and face masks, and we can only see their eyes and eyebrows. In order to solve the problem, a doctor in Sydney, Australia, called Rob Hackett launched a campaign named "Theatre (手术室) Cap Challenge"-encourage hospital staffs to write their' names and roles on their caps. At first, his colleagues didn't take it seriously. However, with time going on, it has been adopted around the world with studies from the US and UK reporting how this simple idea can decrease human errors in healthcare.

    "I went to a theatre where there were about 20 doctors and nurses in the room," Dr. Rob Hackett said. "I struggled to even ask to be passed some gloves because the person I was pointing to thought I was pointing to the person behind them, because I don't know their names." said Rob. As we all know, doctors are a stressful profession. When faced with life and death, they need to save the patient's life for a second. At the moment, effective communications are important.

    "The 'Theatre Cap Challenge' is in response to concerns about how easily avoidable mistakes and poor communication are contributing to rising harmful events for our patients." said Rob. "We need to develop systems which reduce mistakes and misunderstanding without causing harm. For this to happen, we need to let everyone know we're human." he added On the other hand, from the patients' viewpoint, caps with names on them can make patients more unworried. When everyone appears the same, it is extremely difficult to distinguish who is who. Knowing them relaxed.

    The Great Depression that followed the stock market crash of 1929 saw hundreds of thousands of Americans out of work. In the years of great fear and depression, a lot of American citizens looked desperately to the federal government for assistance. Of all the programs designed by President Roosevelt when he took office in 1932, few were more criticized - or had more lasting impact - than the Work Projects Administration, better known as the WPA.

    The intention of the WPA, which functioned from 1935 to 1943, was to design and administer public works projects to help relieve unemployment. The majority of these projects involved historic or artistic attempts. The WPA's Writers Project, for example, was responsible not only for such practical works as state guidebooks but also for the collection of historically valuable oral histories. Over 2,900 of these records were collected in 24 states. They provide an irreplaceable firsthand account of people's diets, customs, celebrations, and political and religious beliefs at the time.

    The artworks created through the Federal Arts Project are one of the WPA's most lasting achievements. Out - of - work painters, both famous and unknown, created paintings that beautified schools, libraries, and government buildings, WPA photographers traveled across the country recording the hardships of life on small rural farms. When the United States entered World War Ⅱ in 1941, WPA artists were enlisted to produce posters supporting the war effort. Many WPA artworks, including hundreds of small drawings picturing scenes of everyday life, still exist today.

    Three men have had a big influence on modern sound and communication technologies. We started with the beginnings of computer-generated music.

Max Vernon Mathews

    Max Vernon Mathews has been called the father of computer music. He created electronic tools so that people could use computers, as musical instruments. He had a huge influence on the development of electronic music and how it is written, recorded and played. In 1957, Max wrote the first: computer program, Music, to enable a computer to create sound and play it back. The computer was so slow that it would have taken an hour to play the piece of music in seventeen seconds. For that reason, Mathews moved the work to a tape player, which could be sped up to play the music at a normal speed.

    Mathews continued creating other versions of the Music program. He became interested in how computers could help musicians outside recording studios. The Groove program he developed was the first computer program made for live performances.

Norio Ohga

    Sony Corporation official Norio Ohga helped to develop, the compact disc in the late 1970s.

    He pushed for CDs to be larger, and with a longer playing time. He wanted them to hold seventy-five minutes so that they could store all of Bcethoven's Ninth Symphony on one disc. This way, listeners could enjoy the musical work without any break. The compact disc changed the electronics industry and the way people listened to music.

Hubert Joseph Schlafly

    Hubert Joseph Schlafly was an electrical engineer who helped change the way actors, politicians and other people speak on television. In 1950, he and two other men developed the teleprompter. One co-worker, Fred Barton, was an actor. He had an idea for a tool that would help television actors read their lines without having to memorize them. The first teleprompter involved a person who turned a long piece of paper printed with tall letters. As the actor read the lines, another person would, move the paper ahead on the device. Later versions used television screens to show the words that were to be read.