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题型:阅读理解 题类:常考题 难易度:普通

江苏省天一中学2019届高三上学期英语期初调研测试卷

阅读短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。

    In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they are looking for.

    However, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the suppliers," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company's private Internet.

    Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers to sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly onto consumers. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That's a prospect that horrifies Net purists.

    But it is nearly inevitable that companies on the Web will need to resort to past strategies to make money. A Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprises setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.

(1)、All of the following statements are true EXCEPT that ________.
A、two major shifts in Internet commerce are mentioned in this passage B、in some way, the Web acts as the pathway C、"push" technology enjoys low reputation among Web users D、many companies began to take the online plunge decades ago.
(2)、In the view of Net purist, ________.
A、there should be no marketing messages in online culture B、money making should be given priority on the Web C、the Web should be able to function as the television set D、there should be no online commercial information without requests
(3)、The term "past strategies" (Line 1, Para. 4) refers to ________.
A、interactivity, hospitality and security B、business-to-business sales C、"push technology" D、online marketing
(4)、The author's tone of writing this passage is ________.
A、pessimistic B、hopeful C、disappointed D、indifferent
举一反三
阅读理解

    Eating spicy foods frequently may be tied to a slightly lower risk of an earlier death, according to a new study. However, more research is needed to confirm the link, experts say.

    The researchers found that the people in the study who ate spicy foods one or two days a week were 10 percent less likely to die during the study, compared with those who ate spicy foods less than once a week, according to the study published today(Aug. 4) in the journal The BMJ. Moreover, the people in the study who ate spicy foods three or more days a week were 14 percent less likely to die during the study, compared with those who ate spicy foods less than once a week.

    However, the study was observational, and so it is too early to tell whether there is a causal relationship between eating spicy food and lower mortality, said study author Lu Qi, an associate professor at Harvard School of Public Health in Boston, Massachusetts. "We definitely need more data from other populations," Qi told Live Science. “The researchers don't know why exactly the consumption of spicy food may be linked to lower mortality, but previous research on cells and animals has suggested several possible mechanisms,” Qi said.

    “It is unclear whether the observed associations are the direct result of spicy food intake, or whether spicy foods are simply a marker for other beneficial but unmeasured dietary components(成分),” said Nita Forouhi, a nutritional expect. At this point, researchers don't know for sure whether eating spicy foods can have a beneficial effect on human health and mortality, Forouhi wrote. "Future research is needed to make sure whether spicy food consumption has the potential to improve health and reduce mortality directly, or if it is merely a marker of other dietary and lifestyle factors," she said.

阅读理解

A few years ago, I read about an eight-year-old girl who studied elephant poaching in school and made a poster for her local grocery store. The slogan read, "Save the elephants. Don't buy Ivory Soap, or they will die out." What the girl had done taught me a lesson. Since then, I have looked at eight-year-olds in a different way. As an environmental educator, I used to teach eight-year-olds about the harm of elephant poaching, rainforest destruction, and global warming. I had a degree in natural science—but not in child development. What did I think I was accomplishing by putting my environmental concerns on the shoulders of kids who still believe in fairy tales?

Kids develop the fear of nature when their primary contact with the natural world is hearing bad news about the environment. If I wanted to inspire conservation action, I needed to change my ways, but now? I came across a research by psychologist Louise Chawla. She wanted to know what had gone on in the childhoods of adults who are good environmental citizens. She found two things most common. They had free time to explore the rivers or woods down the street, and they had an adult in their lives who was enthusiastic about the natural world. I understand now that what turned me into a good person today was a childhood spent playing in the field and having a dad who knew that finding a lobster under a rock was better than finding treasure.

    So that's what I was doing when I was eight years old—looking under rocks, climbing trees, and picking wild .flowers. I didn't know a thing about the Clean Air Act that was being debated in congress at that time. I didn't hear a lot of environmental problems. But I built a relationship with nature and I grew up to care. Now I treat my own kids like the child I was. My kids turn off the water when they brush their teeth and turn off the lights when they leave a room.

阅读理解

    Microsoft has developed a new smartphone app that interprets eye signals and translates them into letters, allowing people with motor neurone disease to communicate with others from a phone.

    The GazeSpeak app combines a smartphone's camera with artificial intelligence to recognize eye movements in real time and convert them into letters, words and sentences. For people suffering from ALS(渐冻症), also known as motor neurone disease, eye movement can be the only way they are able to communicate.

    "Current eye-tracking input systems for people with ALS or other motor impairments are expensive, not robust under sunlight, and require frequent re-calibration and substantial, relatively immobile setups," said Xiaoyi Zhang, a researcher at Microsoft who developed the technology.

    "To mitigate the drawbacks…we created GazeSpeak, an eye-gesture communication system that runs on a smartphone, and is designed to be low-cost, robust, portable and easy to learn."

    The app is used by the listener by pointing their smartphone at the speaker. A chart that can be stuck to the back of the smartphone is then used by the speaker to determine which eye movements to make in order to communicate.

    The sticker shows four grids of letters, which each correspond to a different eye movement. By looking up, down, left or right, the speaker selects which grids the letters they want belong to. The artificial intelligence algorithm is then able to predict the word or sentence they are trying to say.

    Zhang's research, Smartphone-Based Gaze Gesture Communication for People with Motor Disabilities, is set to be presented at the Conference on Human Factors in Computing Systems in May.

阅读理解

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    It is the nearest word finder. It is also great for cross word puzzles. It will show you the time, day and date of local time zone and the same for over 100 cities throughout the world by simply entering the first letter of the name of the city.

Ectaco KD-800 Dictionary / Translator

    This advanced talking handheld translator features the following dictionaries: the general English-Korean dictionary for 215,905 entries(词条);popular Korean-English dictionary for 183,279 entries, and the dictionary of Chinese traditional characters for 7,744 entries.

The Lingo Traveler 18

    It is a great value as well as an International translator. Draw on over 96,000 words and 8,000 useful phrases. Equipped with a powerful databank, The Lingo Traveler 18 allows you to store all of your appointments, telephone numbers, and addresses.

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