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题型:阅读理解 题类:常考题 难易度:普通

云南省玉溪一中2018-2019学年高二下学期英语期中考试试卷

阅读理解

    In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).

    One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, the women's shoe section is generally next to the women's makeup section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

(1)、Why do stores usually display fruits and vegetables in the first section?
A、To save customers times. B、To show they are high quality foods. C、To help sell junk food. D、To sell them at discount prices.
(2)、According to Paragraph 3, which of the following encourages customers to buy?
A、Opening the store early in the morning. B、Displaying British wines next to French ones. C、Inviting customers to play music. D、Filling the store with the smell of fresh bread.
(3)、What is the California builder's story intended to prove?
A、The house structure is a key factor customers consider. B、The more costly the house is, the better it sells. C、An ocean view is much to the customers' taste. D、A good first impression increases sales.
(4)、What is the main purpose of the passage?
A、To explain how businesses turn people into their customers. B、To introduce how businesses have grown from the past. C、To report researches on customer behavior. D、To show dishonest business practices
举一反三
阅读理解

What is “Dads Make a Difference”?

    A service-learning opportunity for teens that deals with fatherhood, parenting, and so on.

    Older teens, grades 10—12, teach younger teens, grades 6—9, about the importance of fathers in children's lives, the legal and financial responsibilities of parenting.

Teen teacher training goals & objectives

    The goal of the teen teacher training is to better understand the complex problems surrounding legal fatherhood in our society. By discussing what makes healthy families, explaining the meaning of paternity(父亲的身份), and examining the risks people take in their lives, teens will develop the skills needed to make informed decisions in their own relationships and, finally, teach this information to others.

What's in it for me?

An opportunity to:

Learn life skills like communication, decision making, and problem solving.

    Get the chance to use knowledge in meaningful and effective ways.

    Develop leadership, planning, teamwork, time management, and organizational skills to help you in every aspect of your life.

    Forming lasting relationships with adult mentors(导师).

Comments from teen teachers

    “ 'Dads Make a Difference' made me realize how permanent and expensive parenthood is.”

    “Speaking in form of groups and directing people in activities, I feel, is a valuable skill to have that I will use throughout my life.”

    “I wish I would have gone through this program when I was in Junior High. I know it would have helped me to really think about the future and to make good decisions.”

    “ 'Dads Make a Difference' has helped me to know the effects of my actions before I take them and I know what risks not to take to protect my future.”

阅读理解

Pride and Prejudice for the Modern Woman

    Let us imagine how Pride and Prejudice, Jane Austen's most famous work, might be updated, 200 years on.

    Austen's popularity is rooted in her intelligence. But today she would certainly have had a very different life, as would her characters. Here's my own suggestion.

    It is a truth finally and universally acknowledged that a single woman with brains deserves to have equal opportunities to men, however disadvantaged she may feel by sexism.

    " My dear husband," said his hopeful wife one day, " have you heard that the local store, standing empty for so long, is taken over by a bright young businesswoman?"

    Her dull and indifferent (漠不关心的) husband replied that he had not. "But it is, it is," she replied excitedly. Mr Dull-Husband made no reply.

    "Don't you want to know her plans?" she cried with some impatience.

    "Well, clearly you think it matters to your silly little head. .. so I'd better listen. "

    "Well, my dear, the rumour (传言) is that she has already set up a string of successful businesses in northern England, though how a woman can know anything about that is beyond me. She will move in herself next month. " "What is her name?" "Bingley. "

    "Is she married or single?"

    "What a question! And none of your business. But her coming will be a fine thing for our five boys. " "How so? How can it possibly affect them? "

    "My dear love; those lazy boys need something to wake them up. There are bound to be jobs going. "

    " Is that her point in settling here? Surely as a woman she has simply taken a fancy to the place. "

    " Nonsense, my love, how little you've noticed the world has changed. She's got a first-rate degree and some sort of business qualification, I'm told. She surely needs one of our boys! Perhaps you might give her a call. "

    " Me? No. Perhaps you can take an interest. You still have your looks, after all. She may even offer you a job. " "Oh, that's not likely. These new chances belong to the younger generation. But now you mention it, I think I'll go along all the same. "

    And Mrs Bennet went along. That was 10 years ago. She is now managing director of a FTSE-listed company.

     It would remain the case, of course, that Mrs Bennet would be one of very few women on the company board, that her salary would be lower than her male colleagues, her bonus of a more "female" dimension and her lifespan (年限) among the city's business leaders shorter than theirs. Still, she'd no doubt have enjoyed Davos—and might even have hobnobbed (攀谈) with influential figures.

阅读理解

    Many people have long dreamed of being able to fly around as simply as riding a bicycle. Yet the safety and strength of a flying bike was always a big problem. Over the past 10 years, developments in technology have moved the dream of personal flying vehicles closer to reality. Now, two groups of inventors say such vehicles may be available soon.

    The British company Malloy Aeronautics has developed a prototype (原型) of its flying bicycle. Grant Stapleton, marketing sales director of Malloy Aeronautics, says the Hoverbike is able to get in and out of small spaces very quickly." It can be moved across continents very quickly because it can be folded and packed," he adds.

    Mr. Stapleton says safety was the company's main concern. He says the designers solved the safety issue by using overlapping rotors to power the vehicle.

    The company is testing a full-size prototype of the Hoverbike, which will most likely be used first by the police and emergency rescue teams.

    In New Zealand, Martin Aircraft Company is also testing a full-size prototype of its personal flying device, called the Jetpack. It can fly for more than 30 minutes, up to 1, 000meters high and reach a speed of 74 kilometers per hour.

    Peter Coker is the CEO of Martin Aircraft Company. He said the Jetpack "is built around safety from the start". In his words, “Reliability is the most important element of it. We have safety built into the actual structure itself, very similar to a Formula One racing car.

    The Jetpack uses a gasoline-powered engine that produces two powerful jet streams. Mr. Coker says it also has a parachute that would be used, if there should be an emergency. "It starts to work at very low altitude and actually saves both the aircraft and the pilot," he adds. Mr. Coker says the Jetpack will be ready for sale soon.

阅读理解

    As a capital city full of art and history, London is an important political centre and a huge financial marketplace. Whatever you think about London, visiting as a tourist is very different from living there. Each part of London has its own character. Some parts are richer than others, or more industrial, or have better housing.

    Let's start with the centre, the “Square Mile”. This is the oldest part of London. In the past, it was where all financial business was done. Not many people live here, but 300,000 people work here every day.

    Moving west, we come to the West End. This busy shopping and entertainment district is bursting with things to do. Take a walk down Oxford Street, and you will see big department stores like Selfridges and Harrods. Rents here are very high; a one-bedroom apartment may cost around 1,000 pounds a week. Further away is West London. This area is more residential(住宅的)and very fashionable.

    The East End contains the Port of London, which historically is where many immigrants first arrived. Waves of French, Belgians, Jews, Pakistanis and Bangladeshis have all lived here. This makes the culture of this area very various. London won the bid to hold the Olympics in 2012, so many Londoners hope that housing, education and employment for many people in this area will improve.

    It is difficult to be general about London. The city is made up of a " collection of villages”, each area with its own character and community. Put them all together, and you have London, an international capital.

阅读理解

    A new study warns that about thirty percent of the world's people may not have enough water by the year 2025.

    A private American organization called Population Action International did the new study. It says more than 335 million people lack enough water now. The people live in 28 countries. Most of the countries are in Africa or the Middle East.

    P-A-I researcher Robert Engelman says by the year 2025, about 3,000 million people may lack water. At least 18 more countries are expected to have severe water problems. The demand for water keeps increasing. Yet the amount of water on the earth stays the same.

    Mr. Engelman says the population in countries that lack water is growing faster than in other parts of the world. He says population growth in these countries will continue to increase.

    The report says lack of water in the future may result in several problems. It may increase health problems. Lack of water often means drinking water is not safe. Mr Engelman says there are problems all over the world because of diseases, such as cholera, which are carried in water. Lack of water may also result in more international conflict. Countries may have to compete for water in the future. Some countries now get sixty percent of their fresh water from other countries. This is true of Egypt, the Netherlands, Cambodia, Syria, Sudan, and Iraq. And the report says lack of water would affect the ability of developing to improve their economies. This is because new industries often need a large amount of water when they are beginning.

    The Population Action International study gives several solutions to the water problem. One way, it says, is to find ways to use water for more than one purpose. Another way is to teach people to be careful not to waste water. A third way is to use less water of agriculture.

    The report also says long-term solutions to the water problem must include controls on population growth. It says countries cannot provide clean water unless they slow population growth by limiting the number of children people have.

阅读理解

    A disastrous fire surrounded Notre Dame(巴黎圣母院)completely and destroyed large parts of the Gothic(哥特式的) architecture on Monday.

    "Notre Dame is our history, our literature; part of our spirit, the place of all our great events, our wars, our liberations, the center of our lives" French President Emmanuel Macron told reporters in front of the still burning Paris landmark and promised to rebuild Notre Dame Cathedral.

    "Notre Dame is burning, and know the sadness and this tremble felt by so many fellow French people. But tonight, I'd like to speak of hope too, "he said, announcing the launch of a fundraising campaign.

    "Let's be proud, because we built this cathedral more than 800 years ago, we've built it and, throughout the centuries, let it grow and improve it. So I gravely say tonight: we will rebuild it together, "he added.

    The disastrous fire engulfed(吞没) the upper reaches of Paris' towering Notre Dame Cathedral as it was undergoing renovations(翻新).

    Tourists and Parisians looked on horrified from the streets below. France's Interior Ministry said firefighters might not be able to save the structure.

    The fire collapsed the cathedrals' spire(尖顶) and spread to one of its landmark towers "Everything is burning; nothing will remain from the frame, "Notre Dame spokesman Andre Finot told French media. The 12th-century cathedral is home to incalculable works of art and is one of the world's most famous tourist attractions, immortalized by Victor Hugo's 1831 novel The Hunchback of Notre Dame.

    The cause of the fire was not known, but French media quoted the Paris fire brigade(消防队) as saying the fire is "potentially linked" to a 6 million—euro($6. 88 million)renovation project on the church's spire and its 250 tons of lead. Officials opened an investigation as Paris police said there were no reported deaths. Some 400 firefighters were battling the fire well into the night.

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