How Super Are Supermarkets?

    Buying e week's groceries is tiring. You want to get it over and done with quickly, so you head for the nearest supermarket, you find everything you need under one roof, and you feel glad that those days of going in and out of different shops in the high street are over. Supermarkets seem to be a big plus. There is a downside, though.

    In the UK 90% of all the food people consume is bought at 5 different supermarket chains. This makes these companies extremely powerful, which lets them use their huge buying power to squeeze small suppliers to get the best deal. Milk is a good example. Supermarkets like to use things like milk, which is the top of almost everyone's shopping list to attract customers. To offer the lowest price possible to the consumer, the supermarkets force dairy farmers to sell milk at less than the cost of production. Supermarkets guarantee their good profits while farmers are left struggling to make ends meet, and the taxpayer pays to support the system without even knowing it.

    It would be nice if local grocers supported local agriculture. But for the big supermarkets this just doesn't make sense. Supermarkets don't want little farmers thinking they can decide prices. So supermarkets have started a global search for the cheapest possible agricultural produce. In many supermarkets it is difficult to find anything which is produced locally.

    UK farmers used to grow a lot of apples. Not anymore. In 1999 36% of apples were imported. By 2015 the figure had risen to 80% and the domestic production of apples had fallen by two thirds. The consumer might just be happy to get a reasonably priced meal made up of foods from Thailand, Spain, Italy and Zambia, but we should also bear in mind the Influence on local producers.

    Then there's packaging. Supermarkets like everything to be packed and wrapped so it can be piled neatly on shelves. Supermarkets produce nearly 10 million tons of waste packaging in the UK every year, of which less 5%is recycled. Some supermarkets make sure that large recycling bins are obvious in their car parks, showing that they are environment-friendly. But that is just an image.

    When a new supermarket is planned there are claims about the number of new jobs that will be created. Unfortunately, the number of jobs lost in the area is larger than the number of new positions in the supermarket. On average each new supermarket leads to the loss of 276 jobs.

    However, the modern world is all about shopping, and the freedom to buy whatever you what, so it would be impossible to stop people shopping at some particular kind of shop. But some measures do need to be taken when small suppliers lose profits, local producers suffer, sea levels rise and jobs are lost, anyway, we can't just care about a free car park and special offers.

    Wealth starts with a goal saving a dollar at a time. Call it the piggy bank strategy(策略). There are lessons in that time-honored coin-saving container.

    Any huge task seems easier when reduced to baby steps. I f you wished to climb a 12,000-foot mountain, and could do it a day at a time, you would only have to climb 33 feet daily to reach the top in a year. If you want to take a really nice trip in 10 years for a special occasion, to collect the $15,000 cost, you have to save $3.93 a day. If you drop that into a piggy bank and then once a year put $1,434 in a savings account at 1% interest rate after-tax, you will have your trip money.

    When I was a child, my parents gave me a piggy bank to teach me that, if I wanted something, I should save money to buy it. We associate piggy banks with children, but in many countries, the little containers are also popular with adults. Europeans see a piggy bank as a sign of good fortune and wealth. Around the world, many believe a gift of a piggy bank on New Year's Day brings good luck and financial success. Ah, but you have to putsomethingin it.

    Why is a pig used as a symbol of saving? Why not an elephant bank, which is bigger and holds more coins? In the Middle Ages, before modern banking and credit instruments, people saved money at home, a few coins at a time dropped into a jar or dish. Potters(制陶工) made these inexpensive containers from an orange-colored clay(黏土) called “pygg,” and folks saved coins in pygg jars.The Middle English word

    for pig was “pigge”. While the Saxons pronounced pygg, referring to the clay, as “pug”, eventually the two words changed into the same pronunciation, sounding the “i” as in pig or piggy. As the word became less associated with the orange clay and more with the animal, a clever potter fashioned a pygg jar in the shape of a pig, delighting children and adults. The piggy bank was born.

Originally you had to break the bank to get to the money, bringing in a sense of seriousness into savings. While piggy banks teach children the wisdom of saving, adults often need to relearn childhood lessons. Think about the things in life that require large amounts of money— college education, weddings, cars, medical care, starting a business, buying a home, and fun stuff like great trips. So when you have money, take off the top 10%, put it aside, save and invest wisely.

    The Thanksgiving Day ,the fourth Thursday in November, is coming in America. But do you know something about the annual(每年的)Macy's Thanksgiving Parade(游行) in New York?

    There are thousands of bystanders(看热闹的人)and millions of television viewers. The Parade is as traditional as turkey. The year 2016 was the 90th year of Macy's parade. It featured 15 huge balloons in the shape of cartoon and pop culture characters, 1,200 dancers and cheerleaders, 900 clowns(小丑),10 marching bands and nearly 9,000 workers, almost all of whom were volunteers.

    The floats(彩车)and balloons have been getting larger ,more colorful and more surprising since Macy's immigrant (移民的) workers organized the first Thanksgiving Day Parade.

    In 2016, school children were invited to the Macy's parade studios(画室) outside New York City, for a first look at several just completed floats.

    Bella was excited to be there. “I think it's great because I get to see all of these floats before anyone else does in the parade,” said Bella.

    John Piper is the president of Macy's Studio. He said his work was fun all the time. “It's a lot of work. All year long, the artists at Macy's Studio all build these floats. We create them from scratch(涂抹). I have the finest carpenters(木匠), metal workers, painters all cooperating(合作) together,” said Piper.

    The floats were supposed to advertise for commercial sponsors(赞助商) for the start of the Christmas season. But Amy Kule, the event producer said, “ And the floats are used to keep the beauty and the majesty(庄严)of the parade. A Thanksgiving parade is always about giving back and entertaining(娱乐). But most importantly, it's about leaving it for the next generation.”

    Cold weather can be hard on pets, just like it can be hard on people. Sometimes owners forget that their cats are just as used to the warm shelter (住所) as they are. Some owners will leave their animals outside for a long period of time, thinking that all animals are used to living outdoors. This can put their pets in danger of serious illness. There are things you can do to keep your animal warm and safe.

    Keep your pets inside as much as you can when the weather is bad. If you have to take them out, stay outside with them. When you're cold enough to go inside, they probably are too. If you must leave them outside for a long time, make sure they have a warm, solid shelter against the wind, thick bedding, and plenty of non-frozen water.

    If left alone outside, dogs and cats can be very smart in their search for warm shelter. They can dig into snow banks or hide somewhere. Watch them closely when they are left outdoors, and provide them with shelter of good quality. Keep an eye on your pet's water. Sometimes owners don't realize that a water bowl has frozen and their pet can't get anything to drink. Animals that don't have clean and unfrozen water may drink dirty water outside, which may contain something unhealthy for them.

    Laughter is part of the universal human vocabulary. All members of the human species understand it. Unlike English or French or Swahili, we don't have to learn to speak it. We re born with the capacity to laugh.

    Very little is known about the specific brain mechanisms responsible for laughter. Contrary to folk wisdom, most laughter is not about humor; it is about relationships. To find out when and why people laugh, I went with several assistants to local malls and recorded what happened just before people laughed. Over a 10-year period, we studied over 2, 000 cases of naturally occurring laughter.

    We found that most laughter does not necessarily follow jokes. People may laugh after a variety of statements, such as, "Here comes Mary," "How did you do on the test?" or "Do you have a rubber band?" These certainly aren't jokes.

    We believe laughter evolved from the panting (喘气的) behavior of our ancient ancestors. Today, if we tickle (使发痒) chimps, they don't laugh. But, instead, they produce a panting sound. That's the sound of ape laughter, and it's the root of human laughter.

    Apes laugh in the kinds of situations that lead to human laughter, like games that involve chasing. Other animals produce sounds during play, but they are so different from laughter. Rats, for example, produce high sounds during play and when tickled, but these are very different in sound from human laughter.

    Laughter is often positive, but it can be negative too. There's a difference between "laughing with" and "laughing at". People who laugh at others may be trying to drive them out of the group.

    No one has actually counted how much people of different ages laugh, but young children probably laugh the most. At ages 5 and 6 we probably laugh more than at any other times. Adults laugh less than children, probably because they play less.

    Work now underway will tell us more about the brain mechanisms behind laughter, how it has evolved, and why we're so susceptible to tickling.

    Facebook says it is working on technology to allow us to control computers directly with our brains. It is developing "silent speech "software to allow people to type at a rate of 100 words per minute, it says. The project, in its early stages, will require new technology to detect brainwaves without needing invasive operation. "We are not talking about monitoring your random thoughts," assured Facebook's Regina Dugan. "You have many thoughts, and you choose to share some of them. We're talking about monitoring those words. A silent speech interface（界面）-one with all the speed and flexibility（灵活）of voice. "

    Ms Dugan is the company's head of Building 8, the firm's hardware research lab. The company said it intends to build both the hardware and software to achieve its goal, and has employed a team of more than 60 scientists and academics to work on the project.

    On his Facebook page, Mark Zuckerberg added, "Our brains produce enough data to stream four HD（高清）movies every second. The problem is that the best way we have to get information out into the world-speech-can only send about the same amount of data as a 1980s modem. We're working on a system that will let you type straight from your brain about five times faster than you can type on your phone today. Finally, we want to turn it into a wearable technology that can be produced in quantity. "

    Technology is going to have to get a lot more advanced before we can share a pure thought or feeling. but this is a first step. Other ideas detailed at the company's developers conference in San Jose included work to allow people to "hear" through skin. The system, comparable to Braille, uses pressure points on the skin to pass information. "One day, not so far away, it may be possible for me to think in Chinese, and you to feel it instantly in Spanish,"Ms Dugan said.