题型:阅读理解 题类:模拟题 难易度:困难
天津市耀华中学2019届高三年级3月英语高考模拟试卷
During this shopping season, salesmen will come up with different strategies to get your business. Many product companies use specific colors to cause positive emotions and compete for a sale. However, sight is not the only sensory (感官的) retail that companies use. Sounds and smells can also influence consumers' purchasing decisions.
Nobel Prize-winning research shows that our sense of smell has great power to cause an emotional response. A study published earlier this year compared purchasing in a French flower shop when the smell of lavender (薰衣草) was given off and when it wasn't. It found that the smell increased the number of consumers' purchasing items and the amount of their purchases. An earlier study using Nike shoes found that consumers desired the shoes more, and were willing to pay more, when the room had a mixed smell of flowers. Realizing the subconscious impact of smell, many stores apply artificial scents (气味) through their heating and air-conditioning vents (通风口) or place scent machines above their doors. For instance, a coconut scent might make that bikini more appealing as you long for a vacation.
Ever felt frenzied due to a store's fast-paced music? Or calmed by a piece of light music? A retailer's choice of music can have a big impact on consumers' moods. One study found that when subjected to loud music, consumers will spend less time in a store. But interestingly, the researchers did not find a difference in sales or customers' satisfaction. Another interesting finding from a recent study was that customers actually shop longer when exposed to unfamiliar music. Just as department stores use different scents in certain departments, many use different music in some areas to appeal to varying consumers.
Well, you could always leave the store and take a break, but the food court probably isn't your best choices as brands like Cinnabon and Panera Bread also use scents as part of their customers' experience. Online retailers (零售商) use a variety of other strategies to get your business, but you can always neglect those and enjoy the familiar scents of home.
This document sets out the display standards for Glasgow Museums. This guide will help exhibition planners provide access to exhibitions in our museums. Glasgow Museums' aim is to improve access to collections by having as many items as possible on display and without physical barriers. We also try out best to protect these objects without limiting access to them.
Object Placement
·Don't place objects in such a way that they could present a danger to visitors.
·All object displays, cased or otherwise, must be viewable by all, including people who are small in figure or in wheelchairs.
Open Display
·All objects on open display must be secure from theft and damage.
·All objects identified for potential open display must be viewed and agreed on an object-to-object basis by the Security Manager of the museum.
Recommendations | Distance |
Recommended distance to place objects out of “casual arm's length”(taken from the edge of the object to the edge of any proposed form of barrier) | 700mm |
*In some cases, 600mm may be acceptable, provided the plinth height is above 350mm.
Cased Objects
·All cased displays should fall within the general optimum(最优的)viewing band of 750-2000mm. Ensure everything is visually accessible from a wheelchair.
·Position small objects or those with fine detail in the front part of a case, with larger items behind.
·Position small items or those with fine detail no higher than 1015mm from floor level. Objects placed above this height are only seen from below by people in wheelchairs or people who are small in figure.
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