How many times do you check your Moments or Facebook page in a day to see whether your latest post has got another “like” or “thumbs up”?

    Although you might be embarrassed to admit how many times you do this, don't worry. Psychological findings have shown it's completely normal.

    In fact, the pleasure we derive from (取自) getting a “like” is equal to that of eating chocolate or winning money, and we can't help wanting more.

    According to the findings of the UCLA Brain Mapping Center, which observed 32 teens aged between 13 and 18, the feedback circuit (反馈电路) in the teens' brains are particularly sensitive, and the “social” and “visual” parts of their brains were activated when they received “likes” on a social network. The research also showed that though the thumbs up might come from complete strangers, the good they derive from it worked equally.

    So does it mean we should try our best to win as many thumbs up as possible?

    Not necessarily so if we know the reasons behind our desire for attention.

    In “Why do people crave (渴望) attention” by M. Farouk Radwan, he explained several cases in which people naturally longed for attention. Radwan said people who were an only child, who were used to being the center of attention in their house, may try to reproduce these conditions. Feeling “overlooked and unappreciated” might also lead you to be eager for attention. Other times, the state of being jealous or wanting to cover your mistakes may also contribute to such longings.

    In fact, too much desire for attention can create anxiety, and in turn ruin your happiness even when you get it. So what can we do about it? The answer is quite simple.

    “If people could adopt goals not focused on their own self-esteem (自尊) but on something larger than their self, such as what they can create or contribute to others, they would be less sensitive to some of the negative effects of pursuing self-esteem,” wrote psychology professor Jennifer Crocker in the Journal of Social Issues.

    He was once referred to as the Picasso of poetry. Beloved by Chileans of all classes, he is one of the most widely read and respected poets in history. And this year is the 100th birthday of Pablo Neruda (1904-1973).

    Born with the name Neftali Ricardo Reyes Basolto, he was a tall, shy and lonely boy. He loved to read and started to write poetry when he was ten. The American poet Walt Whitman, whose framed picture Neruda later kept on his table, became a major influence on his work.

    However, his father did not like the idea of having a poet for a son and tried to discourage him from writing. To cover up the publication of his first poem, he took the pen name Pablo Neruda.

    In 1924 Neruda gained fame with his most widely read work “Twenty Love Poems and a Song of Despair''. Yet his rich experience as a diplomat and exile made him go beyond the theme of love. His work also reflected the political struggle of the left and development of South America. He was awarded the Nobel Prize for Literature in 1971.

    Neruda loved the sea which he saw as creative, destructive and forever moving. He found inspiration in the power and freedom of the waves and the seabirds on the coast. “I need the sea because it teaches me,” he wrote. “I move in the university of the waves.” He loved how the sea forever renewed itself, a renewal echoed in his work.

    Winter solstice(冬至), an important solar term in the traditional Chinese calendar, as the name implies, means the coming of winter. It generally occurs between December 21st and 23rd. According to the traditional Chinese calendar, one year is divided into twenty-four solar terms. On this day, in the Northern Hemisphere the period of daytime is the shortest of the year and the period of night is the longest.

    In Northern China there is a custom of eating dumplings during winter solstice. The tradition of eating dumplings during winter solstice has its origin in early times. It is said that dumplings were invented by Zhang Zhongjing, a well-known doctor from the Eastern-Han Dynasty.

    One winter, he noticed that many people's ears were frozen, which made him sad. In order to prevent and cure the freezing injury caused by the cold, he asked his followers to boil mutton, chilies and other ingredients with medicinal properties in a pot for fending off cold. After these were boiled, they ladled(舀取) the mutton and other ingredients out of the pot, cut them into pieces, and then wrapped them with dough skins in the shape of ears. Afterward, they put these into pots to boil again.

    On the day of the winter solstice, the people whose ears were frozen were sent to eat the dumplings. People who ate it felt warm from head to toe and had their cold injury healed. Thereafter, every winter solstice people ate dumplings. Then there became a saying that if you eat dumplings during the winter solstice, then you won't freeze your ears off.

    Afterwards, Zhang Zhongjing died on the day of winter solstice. In order to honor him, every year on the day of the winter solstice every household makes dumplings.

    "Don't answer it," I said to Sam. Our door in the inner city is constantly knocked on; our previous door in the suburbs rarely so. Sam has a full-time job and cannot spend his days answering requests to fix leaking baths or carry cash to the bank.

    Sam opened the door and it was Mervin.

    "There's a bird on the second floor," he said. "It's in trouble."

    Sam followed Mervin upstairs. Mervin pointed and turned to let Sam look. It was a pigeon, the most common of all birds, the bird most likely to foul (弄脏) your newly washed car. And it wasn't flying away. It was stamping in circles. As Sam bent to look, Mervin coughed, "Number two."

    Sam asked him to repeat that. "Number two," Mervin said. "The pigeon has been sitting in his own number two, and now it's stuck to his foot."

It had rained for five days, and the bird was young. It could have been sheltering in a     wet nest of its own waste, which had then dried on its foot, preventing it from flying away. The pigeon moved in a few more circles. Sam bent to take another look. Mervin said, "All right, then." and walked away.

    "Why does everyone think you must solve the problems around here?" I said to Sam when he returned with his story. "It's a bird. Just leave it on the stairs, and let nature take its course." Sam didn't agree. Then he went to the garage and emptied the cardboard box containing our imported camping mats. He returned with the gray pigeon in the box. He showed the bird to our children and they decided to keep it.

    They put its foot in the warm water bath and got rid of its waste. Immediately the pigeon erupted in a bomb of feathers and began flying.

    In an industry with low margins (利润) where the traditional wisdom is led by Walmart, the key to success is lowering operating costs. A big part of those costs are in labor, so it is no surprise that the retail industry has been a leader in using more part-time workers to keep labor costs down, holding the line on wages, not training, and with few exceptions, seeing employees as a cost to be minimized. There is no doubt that these businesses fight for every dollar of margin. Unlike trend-leading hi-tech companies which spend a lot of money on employees to get them innovated, retail industry can spend very limited money on their employees.

    What researchers found was that companies were often staffing their stores far too low, and that many stores tended to perform better with higher staffing levels and were more profitable. Let's let that sink in for a minute. The stores were making more money (with all other things being equal) when they spent more on employees.

    They also found that retailers didn't do a very good job when staffing levels are just the actual demand in those stores. In fact, they set staffing levels identically across stores, even when the needs of the stores varied considerably. The average store did not appear to be understaffed, but there were enough that were understaffed and effect on overall company profitability was substantial.

    Interestingly, the same researchers persuaded the retail chain to run an experiment with them and slightly raise staffing levels to the amount that their analysis of historical data suggests would be ideal. Yes, labor costs obviously jumped when they did that, but so did profits. In retail, labor is a small percentage of costs—the biggest part is the cost of the products they sell. So, the net effect was an increase in profits of $7.4 million across 168 stores on an annual basis.

    What can we learn from this? One question worth thinking of is: How can traditional retail industry survive the increasingly severe market? Especially now with the growth of online retail, the one thing stores still have going for them is one to one customer contact with salespeople. If retailers cut that down to almost nothing, then they have effectively eliminated their competitive advantage against online stores.

Aptitude Tests Recommendations

Aptitude tests are helpful to job seekers of all ages. While career quizzes explore your values and work style, aptitude tests provide a more objective evaluation of your skills, helping you select a career you're most likely to succeed in. Below are some of the best aptitude tests out there.

Clifton Strengths

The Clifton Strengths program was created based on research around leadership. The research in question pointed to common strengths among successful leaders, like strategic thinking, adaptability and communication. To complete the test, you must answer around 150 questions, each within 20 seconds. Allen Cheung, a tech blogger, notes that CliftonStrengths is more valuable than your average career test because it includes "tricky questions which aren't as easily gamed".

Red BullWingfinder

Developed and tested out by psychology experts, the Red Bull Wingfinder assesses your thinking under pressure. Questions include image sorting, logic puzzles and leadership-related questions. Once you complete the test, you'll receive a nine-page report and career coaching tailored to your results.

SEI Development Report

The SEI Development Report is an extensive EQ aptitude test that has timed right-and-wrong answers that assess eight fundamentals, including emotional literacy, emotional management and empathy. At the end, you'll receive a 20-page report with recommended courses on workplace EQ development.

CareerOneStop

While it only takes a few minutes to complete, the CareerOneStop Skills Assessment will help you rank both your technical and soft skills. The career suggestions at the end can be sorted by relevance, annual wages, and job outlook, coupled with with professional coaching or consultation improve your skills.