It's rare that you see the words “shyness” and “leader” in the same sentence. After all, the common viewpoint is that those outgoing and sociable guys make great public speakers and excellent networkers and that those shy people are not. A survey conducted by USA Today referred to 65 percent of executives who believed shyness to be a barrier to leadership. Interestingly, the same article stresses that roughly 40 percent of leaders actually are quite shy—they're just better at adapting themselves to situational demands. Bill Gates, Warren Buffet and Charles Schwab are just a few “innies”.

    Unlike their outgoing counterparts who are more sensitive to rewards and risk-taking, shy people take a cautious approach to chance. Rather than the flashy chit-chat that defines social gathering, shy people listen attentively to what others say and absorb it before they speak. They're not thinking about what to say while the other person is still talking, but rather listening so they can learn what to say. Along the same lines, shy people share a common love of learning. They are intrinsically (内在地) motivated and therefore seek content regardless of achieving an outside standard.

    Being shy can also bring other benefits. Remember being in school and hearing the same kids contribute, until shy little Johnny, who almost never said a word, cut in? Then what happened? Everyone turned around to look with great respect at little Johnny actually talking. This is how shy people made good use of their power of presence: they “own” the moment by speaking calmly and purposefully, which translate to a positive image.

    Shyness is often related to modesty. Not to say that limelight-seekers aren't modest, but shy people tend to have an accurate sense of their abilities and achievements. As a result, they are able to acknowledge mistakes, imperfections, knowledge gaps and limitations.  Since shy people have a lower sensitivity to outside rewards than outgoing ones, they're more comfortable working with little information and sticking to their inner desires. Shy people are also more likely to insist on finding solutions that aren't primarily apparent. Don't believe me? Maybe you'll believe Albert Einstein, who once said, “It's not that I'm so smart, it's that I stay with problems longer.” Obviously, finding certainty where uncertainty is typically popular is a huge plus for any successful person.

    The myth that shy people are less effective leaders than their outgoing fellows is just a misunderstanding. Make wise use of your personality strengths to lead your business no matter what side of the range you fall on.

    With all the traditional media channels, including newspapers, magazines and television shows, shrinking, advertisers are worrying about how they can reach customers. Banners(横幅) ads on our devices are ugly and disturbing. To overcome various digital problems, the ad industry has been serving up a sneaky(不光明正大的) solution: make ads look less like ads and more like the articles, videos and posts around them.

    This trend, called native advertising, has taken over the Internet; even the websites such as NYTimes.com and Wall-Street.com are using it. On Facebook and Twitter, every 10th item or so is an ad; only the small subtitle “Sponsored（赞助）” appearing in light gray type tells you which posts are ads.

    Won't dressing up ads to make them look like reported articles mislead people? Sometimes, yes. An Interactive Advertising Bureau study found that only 41 percent of general news readers could tell such ads apart from real news stories. And it's getting worse. Advertisers worry that the “Sponsored” label discourages readers from clicking, so some websites are making the labels smaller and less noticeable. Sometimes the labels disappear entirely.

    At a recent talk about the difficulty of advertising in the new, small-screen world, I heard an ad manager tell an impressive story. She had gotten a musical performance – paid for by her soft drink client- perfectly inserted（插入）into a TV awards show, without any moment of blackness before or after. “It looked just like part of the real broadcast!” she recounted happily.

    Look, it is great that native advertising works. But if advertisers truly believe in their material, they should have no problem labeling it as advertising.

    For now native ads continue to be a fashion- with no laws governing them and no labeling standard. But that could change; the Federal Trade Commission has begun considering regulation. If the new generation of digital advertisers clean up their act according to the regulation, native ads might become more acceptable.

    My First Marathon

    Three weeks before my first marathon, one of my ankles was injured and this meant not running for two weeks, leaving me only one week to train. Yet, I was determined to go ahead.

    I remember back to my 7th year in school. In my first P.E. class, the teacher required us to run laps and then hit a softball. My performance was really terrible. He later informed me that I was "not athletic".

    The idea that I was "not athletic" stuck with me for years. When I started running in my 30s, I realized running was a battle against myself, not about competition or whether or not I was athletic. It was all about the battle against my own body and mind. A test of wills!

    The night before my marathon, I dreamt that I couldn't even find the finish line. I woke up sweating and nervous, but I was ready to prove something to myself.

Shortly after crossing the start line, my shoe laces became untied. So I stopped to readjust. Not the start I wanted!

    At mile 3, I passed a sign: "GO FOR IT, RUNNERS!"

    By mile 17, I became out of breath and the once injured ankle hurt badly. Despite the pain, I stayed the course walking a bit and then running again.

    By mile 21, I was starving!

    As I approached mile 23, I could see my wife waving a sign. She is my biggest fan. She never minded the alarm clock sounding at 4 a.m. or questioned my expenses on running.

    I was one of the final runners to finish. But I finished! And I got a medal. In fact, I got the same medal as the one that the guy who came in first place had.

Determined to be myself and move forward, free of shame and worldly labels(世俗标签), I can now call myself a "marathon winner".

    When you think back to the blackboard from your school days, what color is it? Chances are that it's green. So what's up with the name? Originally, blackboards were really black. Before wall-sized blackboards existed, late 18th-century students used their own mini boards made of slate (石板) or painted wood, according to Concordia University, Those first boards were, in fact, black, and they paved the way for the larger ones.

    In 1800 when a Scottish headmaster named James Pillans wanted his students to draw maps, the students couldn't draw the maps their teacher wanted on their tiny boards, so Pillans put several slates together to create a large board. Problem solved! From there, the idea spread quickly as teachers could finally show a concept to the whole class at one time. By 1815, the massive writing spaces were common enough to earn their own name: blackboard.

    The color change came in the 1960s when companies sold, steel plates, coated with green enamel (漆) instead of the traditional dark slate. The new material was lighter and less fragile than the first blackboards, so they were cheaper to ship and more likely to survive the journey. Teachers weren't complaining either. After all, the new "greenboards" made the chalk powder easier to erase. Plus, the enamel left less of a glare and the color was nicer to look at. At that point, people started using the word "chalkboard "as a more accurate descriptor, but "blackboard" still stuck around.

Some of the most famous and successful people in history battled self-doubt. {#blank#}1{#/blank#} fact, some held this feeling throughout their entire lives, even after their work had been held in high regard by {#blank#}2{#/blank#} public. Here {#blank#}3{#/blank#} (be) two famous people from history who struggled with self-doubt.

John Steinbeck

Even the Pulitzer Prize-winning American author John Steinbeck felt uncomfortable about the praise he got for his work. He wrote in his diary: "I am not a writer. I've been fooling {#blank#}4{#/blank#} (I) and other people." His famous realistic novel The Grapes of Wrath  {#blank#}5{#/blank#} (help) land him the Pulitzer Prize in 1940.

Michelangelo

World-renowned Italian Renaissance artist, {#blank#}6{#/blank#} (sculpt) and architect Michelangelo doubted his abilities before he created his famous painting, The Last Judgement, in the Vatican's Sistine Chapel.

The beginning of Michelangelo's career consisted mostly of sculptures, {#blank#}7{#/blank#} helped spread his name throughout Italy. However, Pope Julius II asked Michelangelo {#blank#}8{#/blank#} (paint) the wall of the Sistine Chapel. In response, Michelangelo refused at first, {#blank#}9{#/blank#} (say) that he was not a painter.{#blank#}10{#/blank#} (final), he accepted the Pope's request and spent four years on the painting.

Kelli Boehle says her son Nik was an amazing and caring person. Nik was diagnosed (诊断) with cancer in 2008 when he was 17. He passed away in 2012. But Nik's kindness and generosity have lived on long after his death

After he was diagnosed and started treatment, Nik was granted a wish experience from the Make-A-Wish Foundation. "For just this period of time, we didn't think about cancer," Kelli Boehle said. "All we thought about was enjoying our time together." In 2009, Nik met another young man Nate, who was also going through cancer treatment. He'd been diagnosed a month after turning 18, and Nik learned he was too old to qualify for a wish. The night before Nik passed away, he asked his mother to help ensure that young adults fighting cancer could have their wishes come true too.

"It was like a seed he planted that just wouldn't stop coming into my mind," she said. In 2012, Kelli Boehle started Nik's Wish. The nonprofit grants wishes to young adults between the ages of 18 and 24 who are battling cancer. Nate was the organization's first wish recipient. "It's meant to bring them joy and know that they're loved and that we're fighting for them, too," Kelli Boehle said.

Recently, 19-year-old Jordan Morrow received her wish to attend a Taylor Swift concert as part of a trip to Los Angeles. For Morrow, who has spent the last year battling brain cancer, going to the concert has done more than lift her spirits. "I think it's something to get me through whatever comes my way," she said. "And I'm thankful for Nik's Wish for that."

In the 1lyearssinceNik passed away, the organization has granted more than 300wishes across more than 30 states. In the beginning, Kelli Boehle says she wasn't sure she could be a wish maker and work closely with the young adults.But now, it'sher favoritething to do.