题型:阅读理解 题类:常考题 难易度:普通
四川省棠湖中学2018-2019学年高一上学期英语期中考试试卷
Although his 1-year-old smart-phone still works perfectly, Li Jijia already feels the need to replace it.
"There are many better ones available now. It's time to upgrade(更新)my phone."
Li's impatience is shared by many. Shortly after the season when new products are released(发布,发售), many consumers feel the urge to upgrade their electronic equipment, even though the ones they have still work just fine.
As consumers' minds are occupied by Apple's newly released products and debate whether the Google tablet is better than the new Amazon Kindle, it might be time to take a step back and ask: "Do we really need the latest upgrades?"
According to Donald Norman, an American author, "planned obsolescence (淘汰)" is the trick behind the upgrading culture of today's consumer electronics industry.
Electronics producers strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
"This is an old-time trick—they're not inventing anything new," Norman said. "This is a wasteful system through which companies--many of them producing personal electronics—— release poor-quality products simply because they know that, in six months or a year, they'll put out a new one."
But the new psychology of consumers is part of this system, as Norman admitted, "We now want something new, something pretty, the next shiny thing." In its most recent year, Apple's profit margin(利润) was more than 21 percent. At Hewlett-Packard, the world's biggest PC maker, it was only 7 percent.
Apple's annual upgrades of its products create sales of millions of units as owners of one year's MacBook or iPhone line up to buy the newest version, even when the changes are slight.
As to Li Jijia, the need for upgrading his smart-phone comes mainly from friends and classmates. When they are switching to the latest equipment, he worries about feeling left out.
"Some games require better hardware to run," said Li. "If you don't join in, you lose part of the connection to your friends."
Put on your sunglasses and enjoy the island, the sun and the blue sea. Malta combines (结合) learning English with the Mediterranean way of life: you will have language course and a great holiday at the same time,
Your language course Our school lies in Sliema, only a few meters from the sea, the beach road and cafés. The school is in an old Maltese building. Our teachers use a modern teaching method and you will learn English quickly.
Brief information |
Class size: 10, at most 15 |
Minimum (最小的) age: 13 |
Language levels: all |
Internet access: in the Internet cafe |
The leisure (休闲) programmes Our school and team leaders organize varied leisure programmes. There will be a welcome party on your first day. You will also take part in beach volleyball, and beach parties. Other activities include: Discos, visit to Popeye Village, Water Park, bowling, cinema, ice skating (different prices).
Accommodation (住宿) Family You will live in friendly host families that the school has known for years. All families are near the school (20 minutes on foot or by bus).
Supervision (监督) Our team of friendly teachers, team leaders and host families will always be there for you. There is also an emergency phone number for parents and students.
Dear parents, please note that there are periods of time when your children are unsupervised, for example on the way to school. We are happy to discuss any questions you may have. Please contact us by phone or email.
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