题型:阅读理解 题类:常考题 难易度:普通
四川省棠湖中学2018-2019学年高一上学期英语期中考试试卷
Although his 1-year-old smart-phone still works perfectly, Li Jijia already feels the need to replace it.
"There are many better ones available now. It's time to upgrade(更新)my phone."
Li's impatience is shared by many. Shortly after the season when new products are released(发布,发售), many consumers feel the urge to upgrade their electronic equipment, even though the ones they have still work just fine.
As consumers' minds are occupied by Apple's newly released products and debate whether the Google tablet is better than the new Amazon Kindle, it might be time to take a step back and ask: "Do we really need the latest upgrades?"
According to Donald Norman, an American author, "planned obsolescence (淘汰)" is the trick behind the upgrading culture of today's consumer electronics industry.
Electronics producers strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
"This is an old-time trick—they're not inventing anything new," Norman said. "This is a wasteful system through which companies--many of them producing personal electronics—— release poor-quality products simply because they know that, in six months or a year, they'll put out a new one."
But the new psychology of consumers is part of this system, as Norman admitted, "We now want something new, something pretty, the next shiny thing." In its most recent year, Apple's profit margin(利润) was more than 21 percent. At Hewlett-Packard, the world's biggest PC maker, it was only 7 percent.
Apple's annual upgrades of its products create sales of millions of units as owners of one year's MacBook or iPhone line up to buy the newest version, even when the changes are slight.
As to Li Jijia, the need for upgrading his smart-phone comes mainly from friends and classmates. When they are switching to the latest equipment, he worries about feeling left out.
"Some games require better hardware to run," said Li. "If you don't join in, you lose part of the connection to your friends."
Welcome to Holker Hall & Gardens
Visitor Information
How to Get to Holker
By Car: Follow brown signs an A590 from JB6, M6. Approximate travel times: Windermere-20 minutes, Kendal-25 minutes, Lancaster-45 minutes, Manchester-1 hour 30 minutes.
By Rail: The nearest station is Cark-in-Cartmel with trains to Carnforth, Lancaster Preston for connections to major cities & airports.
Opening Times
Sunday-Friday (closed on Saturday)11:00 am-4:00pm,30 March-2nd November.
Admission Charges
Hall & Gardens |
Gardens |
|
Adults: |
£12.00 |
£8.00 |
Groups |
£9 |
£5.5 |
Special Events
Producers: Market 13th April
Join us to taste a variety of fresh local food and drinks. Meet the producers and get some excellent recipe ideas.
Holker Garden Festival 30th May
The event celebrate its 22nd anniversary with a great show of the very best of gardening, making it one of the most popular events in gardening.
National Garden Day 28th August
Holker once again opens is gardens in aid of the disadvantaged. For just a small donation you can take a tour with our garden guide.
Winter Market 8th November
This is an event for all the family. Wander among a variety of shops selling gifs while enjoying a live music show and nice street entertainment.
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