In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment . Modern businesses have been following his lead, with more tactics（策略）.

One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

       When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    Have you felt annoyed when a cell phone rings during the class? Something must be done to stop this. Now in New York City, USA, a rule is carried out in schools. Students can't even bring cell phones to school. Is it a good thing or not?

    Anxious parents say that cell phones are an important tool in holding New York City's families together.

    "I worry about it." said Elizabeth Lorris Ritter, a mother of a middle school kid. "It's necessary in our everyday life. We have a washing machine. We have running water, and we have cell phones."

    Many American parents think cell phones connect them to their children on buses, getting out from subways, walking through unknown places.

    "I have her call me when she gets out of school," said Lindsay Walt, a schoolgirl's mother. "No one in New York is going to let their child go to school without a cell phone."

    What about the cell phone owners, the students? Most of the students said cell phones were essential and the cell phone was like an extra hand or foot for them.

    "I feel so empty," said May Chom, 14. There is also no way to listen to music on the way to school without my phone. It will be a really, really boring trip."

    Do you love Beats headphones, True Religion jeans, and UGG shoes? These are some of the most popular brands (牌子) around. They are also expensive. But some experts say they are not much better than cheaper brands.

    For example, Jim Wilcox works for Consumer Reports. He tested all kinds of headphones. He says that $80 Koss Pro headphones provide basically the same quality (质量) and comfort as Beats. So why do people pay twice or even 10 times as much for the hottest brands?

    Experts say it's because fashionable, expensive brands send a message. Brands say “I belong” or “I can afford it.”

    Some people think that expensive brand names are worth the price. They say that some designer clothes really are top quality and that they last longer than cheaper brands. Some teenagers choose to wear popular brands because these brands make them feel good about themselves.

    Alexandra Allam, 17, likes to buy brand-name products. “I'd rather spend the extra money to get something I know I'll be satisfied with,” she says. Her friend Emmy Swan agrees, saying “As long as you can afford it, it seems reasonable to buy what you want.” But not all teenagers agree. “Spending hundreds of dollars for designer sunglasses is stupid and unreasonable,” says Daniel Steinbrecher, 16. “It's fake (假的) happiness.”

    People who are against wearing expensive brand names say that many designer brands aren't any better. “It's wasteful to buy things just because they are popular,” says Edmund Williams, 15. “You'll feel better if you buy things because you like them. If you have extra money to spend, it would be better to give it to people in need.”

Carol: I started playing the cello（大提琴）when I was about eight or nine. It was great playing the cello because I was in youth orchestras and we went abroad to do tours. But anyway, when I got to university, I stopped playing. Well, there just wasn't time and there were so many other things to do. Luckily, I took it up after my 25^th birthday and joined a band.

Daniel: When I was little, I thought I'd end up learning the guitar like my father, but then I decided that I wanted to have my own instrument, so I chose the trumpet（小号）. I'm in the school jazz band and I'd like to be a musician when I grow up, but my dad says it's difficult to make a living from music. But I don't want to be a lawyer like him. It's so boring.

Carmen: Nobody likes living near someone like me because when I practice, I make a lot of noise! But you have to keep practicing, don't you? Otherwise it gets more and more difficult. The trouble is, in the summer, when it's hot, I have to open the windows, so the whole street gets to hear it if I'm not careful. I love playing the drums and I play in a fantastic band.

Vince: I've played the guitar for as long as I can remember, but when I was trying to make it as a musician after school, I used to play in the Underground in London to make a bit of extra money. I kept on playing, but I ran a restaurant to make a living. When I get any spare time I still play. I've got a few friends who like music too and we have formed a band.

    Last summer, bird-watchers confirmed the discovery of a new species of bird in Cambodia was not an event of particular biological significance, but it was striking for one reason in part. This species of bird was discovered not in an unspoiled rain forest but within the limits Cambodia's capital, Phnom Penh – a city the size of Philadelphia.

What the researchers found was surprising in cities. The medium-sized city in the state about 110 species of birds, over 95 percent of which would have been growing there urbanization. Ecologically speaking, cities are different, concrete buildings. Rather, each unique bio-profile – a kind of ecological fingerprint – that is against the idea of an environment dead zone.

    Of course, it's also true that in the world of birds and plants, as in human society, there is such a thing as worldwide—the city-inhabitants who feel equally at home in San Francisco, Milan and Beijing. Four birds occur in more than 80 percent of the cities studied, and 11 plants occurred in more than 90 percent of the cities. On the plant side, those are seemingly spread by European settlement. In the air, it's the usual suspects: the rock pigeon and many other birds. “They have become completely adapted to urban life,”Katti says. “That's not much of surprise. But they don't actually dominate as much as we think they do.” Those species—occurring in the cities across the globe—represent only a small part of a city's natural varieties.

    Not all cities are equal protectors of native animals and plants, though. One of the biggest predictors for a city's biodiversity is its urban design. Territory as varied as backyards and street trees can lay important roles in greening a city. In fact, the amount of green space is a stronger predictor of the density of biodiversity than a city's size. A metropolis with a sizable network of parks can contain more species per square mile than a much smaller city.

    In a world where architecture, food, language, fashion and commerce are increasingly globalized, a city's native animals and plants can be a kind of identity. There may be neighborhoods in London and Paris that resemble Singapore or Hong Kong. Cities are becoming similar, but their natural environments stand completely apart.

    Mr. King lived with six hundred wild animals on the Greek Island of Kyklos. Ever since he left school, he had traveled all over the world collecting animals for his own zoo. He hoped to collect two examples of every kind of animal on his island. But he was afraid that people would find him someday.

    He wrote books about his travels and about his animals that he collected. The money from the books helped to pay for all the food those animals ate.

    One day, when Mr. King was out looking for drinking water, he found oil. He needed money for his travels and for his zoo, and a little oil would buy enough water for what he needed all his life, but he knew that if he told anyone else about it, it would be the end of his zoo and his life's work. So he decided not to tell anyone else about what he had found, because oil and water couldn't mix.