“A good book might clarify something you knew little about, transform your world view, or move you in ways you didn't think possible. The Soul of an Octopus(章鱼)delivers on all three, ”the magazine New Scientist commented.

    After writing about birds, pigs and tigers, US naturalist Sy Montgomery decided to choose these many-footed animals as the subject of her latest book, The Soul of an Octopus: a surprising exploration into the wonder of consciousness.

    “Here is animal with poisonous liquid like a snake，a beak(喙)like a parrot，and ink like an old-fashioned pen. It can weigh as much as a man and extend as long as a car, yet it can pour its baggy; boneless body through an opening the size of all orange. It can change color and shape. It has a tongue covered with teeth. It can taste with its skin.” Montgomery explained to the National Geographic on why octopuses inspired her.

    What Montgomery is able to show in The Soul of an Octopus is that octopuses are creatures who exhibit personality, intelligence and emotion, despite having nervous systems completely different from our own. She uses different experiments to show that they possess consciousness as well as individual personalities. For example, based on her research, she finds out that Octavia, an octopus caught in the wild, is friendly and good at multi-tasking. And Kali, another octopus，who has been living at the New England Aquarium, is playful and loves exploring.

    Montgomery is a good storyteller. Through her study of, and communication with, these extraordinary creatures she shares what she learns from both science and her experiences. Her skillful writing presents facts together with personal description, which makes the book very informative but easy to read.

    Steven Spielberg never fails to blow us away with his imagination.

    The US director's latest film Ready Player One, which was released in Chinese mainland cinemas on March 30, is a story set in the year 2045, when people escape their hopeless everyday lives by putting on a VR mask and entering a virtual (虚拟的) world named Oasis. This fantasy land is filled with characters and settings right out of classic films and videogames like The Shining and Overwatch. It's a feast both for the eyes and mind. And at the age of 71, Spielberg is still “at the top of his game”, wrote reporter Rafer Guzman on Newsday.

    Indeed, Spielberg has always been a gamer himself or rather a game changer. When his thriller Jaws came out in 1975, it struck a chord (引起共鸣) with audiences all over the world and kept people from going swimming for fear. The film was also the first example of what we now know as summer blockbusters.

    “Jaws invented that form of pleasurable entertainment, wrote Stephen Marche on Esquire. It also turned sharks, in the popular imagination, from fish into monsters.”

    And again, in his 1982 film E. T. the Extra-Terrestrial Spielberg challenged people's beliefs that aliens are something to be feared by telling a story about a loving friendship between a space creature and a little boy. “Spielberg redefined popular sci-fi”, wrote Marc Lee on The Telegraph. “Extra-terrestrials no longer had to be a threat to humanity: the universe, he was saying, is also full of awe and wonder.”

    Now comes Ready Player One. When Wade Watts, the film's teenage protagonist (主角), finally prevents Oasis from falling into the wrong hands, he's given ownership of the virtual world by its late designer James Halliday. But Watts makes a decision that he hopes will make people want to appreciate their real lives, instead of spending all their free time escaping reality in Oasis, which is a real-life message that Spielberg is trying to deliver to the audience.

Welcome to the 2017 UK Festival Awards

    The UK Festival Awards & Conference is an opportunity to recognize the hard work, vision and creativity of the nation's beloved festival industry.

    Throughout the day of the event, the Conference invites numerous industry insiders(行家) to discuss the issues most relative to the sector, reviewing its immediate past and portending to the future. The evening's Awards present a wide range of honors across categories that are decided via a combination of public voting and professional judgments. Since launching in 2004 it has evolved into a major event at The Roundhouse in London, giving the industry a chance to collectively celebrate and fondly reflect upon the achievements of the past year.

    With a gourmet dinner, gala awards ceremony and after-show party, it attracts over 1,000 of the most influential people in the business.

    Along with its sister events, the UK Festival Conference and the European Festival Awards, The UK Festival Awards & Conference is owned and produced by Festival Awards Ltd, an independent company founded in the UK.

    Awards include Best Major, Medium-Sized and Small Festival, Best Family Festival, Best Overseas Festival, Best Use of New Technology, and of course – Best Toilets.

    As the festival season is approaching, we thought it'd be a good time to release our free UK Festival Market Report for 2015 / 2016. We gathered the data in our annual census(人口普查)  undertaken in the preparation stage for last year's UK Festival Awards. The latest UK Festival Market Report can be downloaded below.

    Included in the Report is a bunch of related information about festivalgoers: where they're from, how they like to purchase music, what they eat, their attitudes towards ticket prices, how receptive they are to different forms of advertising, why they go to festivals in the first place, where they sleep, and much more.

    We hope you find the information useful.

    LIANG TAO sold 80 pink Givenchy bags in 12 minutes. Becky Fang sold 100 Mini Cooper cars in just five. Both are wanghong, literally “red-hot on the web”. Every day millions of Chinese search social media for wanghong posts or tune in to live-streams for wanghong's opinions on everything. The fans are helping this new Chinese Internet star to make money out of their popularity—and to shake up the country's e-commerce industry in the process.

    A few of wanghong have been hired by luxury brands. Jaeger-LeCoultre, a Swiss watchmaker, hired Papi Jiang for a video ad targeting young urbanites (都市人), including her 27m fans on Sina Weibo, a Twitter-like microblog. Zhang Yi of iiMedia Research, a consulting firm, estimates that up to 15% of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support. The length of a dress might be decided by a survey of a wanghong's fans; its launch date might be based on the number of hits, shares or comments it collects, some of which can cause last-minute design changes.

    This poses a new challenge for retailers(零售商), whose supply chains must respond ever more quickly to wanghong's opinions. Whereas previously a company would look for a celebrity to match its image, wanghong and their admirers are shaping goods.

    Another challenge comes directly from wanghong themselves. They increasingly make money not merely from online support or advice but by launching their own e-commerce stores. Sales of goods accounted for just under half of wanghong earnings of 53bn yuan ($8bn) in 2016, estimates Analysys, a Chinese market-research firm (the rest came mostly from live-show tips and adverts).

    Some wanghong are going a step further. In November Becky Fang launched her own clothing line. Part of her motivation, she says, was that the brands she supported did not always match the trends she was sharing with her followers. By creating her own brand, Becky's Fantasy, she have full control of the quality. She also gains a new income. For the time being only 3-5% of wanghong follow Becky Fang's example, iiMedia Research estimates. But it expects the model to become an industry in its own right, including entertainment and e-commerce, and driven by online data.

    A nine-year-old kid was sitting at his desk when suddenly there was a puddle（水潭、泥坑） between his feet and the front of his trousers was wet. He thought his heart was going to stop because he couldn't possibly imagine how this had happened. It had never happened before, and he knew that when the boys found out he would never hear the end of it. When the girls found out, they would never speak to him again as long as he lived.

    He prayed this prayer, "Dear God, I need help now! Five minutes from now I'm dead meat!" He looked up from his prayer and here came the teacher with a look in her eyes that said he had been discovered. As the teacher was walking toward him, a classmate named Susie was carrying a goldfish bowl full of water. Susie tripped （绊倒） in front of the teacher and dumped （倒） the bowl of water in the boy's lap. The boy pretended to be angry, but all the while was saying to himself, "Thank you. Lord!"

    Now all of a sudden, instead of being the object of ridicule, the boy was the object of sympathy. The teacher rushed him downstairs and gave him gym shorts to put on while his trousers dried out. All the other children were on their hands and knees cleaning up around his desk. The sympathy was wonderful. But as life would have it, the ridicule that should have been his had been transferred （转移） to someone else+—Susie. She tried to help, but they told her to get out.

    When school was over, the boy walked over to Susie and whispered, "You did that on purpose, didn't you?" Susie whispered back, "I wet my trousers once, too!"

If a president, a philosopher, and one of the best-selling writers credited the same secret for their success, would you try to follow it too? What if the secret was something you already knew how to do? In fact, you probably do it every day. Here's what Friedrich Nietzsche wrote: "It is only ideas gained from walking that have any worth. " Thomas Jefferson: "Walking is the best possible exercise. " Charles Dickens: "If I could not walk far and fast, I think I should just explode and die. "

Researchers have found quite a lot of connections between walking and producing ideas. A Stanford University study found that participants were 81 percent more creative when walking as opposed to sitting. According to the study, walking outside-compared with on a treadmill (跑步机)-produces the most novel and highest-quality ideas.

The movement aspect of walking is obviously key. Our creative thinking is triggered (触发)by physical movement, which is exactly why walking-with your dog, a friend, or alone-feeds creative thinking.

The scenery is almost as important as the sweat. Breaking your routine with a walk can be a catalyst for fresh understanding of problems or projects. Just by going outside, you are stepping out of your familiar surroundings and your comfort zone, which is necessary if you want to open your mind to new possibilities. You can walk through a tree-filled neighborhood. You can walk through a park and observe people joking or birds singing. Being inside, you're more likely to be lifeless, which means you don't have enough energy to wonder or create.

So instead of setting a fitness goal, why not set a creativity goal that starts with walking? Involve yourself more closely in your surroundings. Tum off your phone and give yourself the chance to be present in the world, to hear conversations and natural sounds, and to notice the way people move and the way the sun reflects in puddle (小水坑).