The iPhone, the iPad: each of Apple's products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” --and many other brands are following suit. The BBC's iPlayer--which allows Web users to watch TV programs on the Internet--used the title in 2008. A lovely bear--popular in the US and UK--that plays music and video is called “iTeddy”. A slimmed-down version(简装本) of London's Independent newspaper was started last week under the name “i”.

    In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce(电子商务) first came into use.

    Most “I” products are targeted at(针对) young people and considering the major readers of Independent's “I”, it's no surprise that they've selected this fashionable name.

    But it's hard to see what's so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King's College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn't have one clear definition(定义),” he says.

    “However, thanks to Apple, the term is now connected with portability (轻便).” adds Thorne.

    Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.

    Along with “Google” and “blog”, readers of BBC Magazines voted “I” as one of the top 20 words that have come to define the last decade(十年).

    But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was connected with all things advanced and modern. However, as we entered the new century, the fashion disappeared.

    Summer time is a great opportunity for kids to learn how to work and earn a little bit of spending money. If your child needs a summer job, here are a few options to consider:

Lemonade/Cookie Stand

Benefits

    Creates a concept of running a business: Your child will be his own boss, set his own price , and run the show. It's a great introduction to running his own business.

    Limited Start-Up Costs: The things used to make lemonade are cheap, so your child should be able to get back his investment with a handful of sales.

    What Kids Learn About Money: Your child will learn a very valuable lesson about pricing. The price of his lemonade will decide how much he can sell, if he will recover his investment and the amount of profit.

Yard Work

Benefits:

    Repeated Customers: If a homeowner needs help raking (耙地) this year, he'll probably want help again next year. Your child should be able to maintain a regular set of customers after one season.

    Safety: Yard work is generally safer than a lawn-mowing job. Without having to operate machines, your child will be much safer.

    What Kids Learn About Money: Because of the variability (变动) in pay, your child will need to learn how to negotiate(谈判) a fair price with homeowners if they ask.

Lifeguard

Benefits:

    Responsibility: Kids learn a lot about responsibility when lifeguarding. They are within rights to tell whether a certain activity is safe and are allowed to take action as they see fit.

    Exercise: Lifeguards need to be proficient at swimming and must exercise to stay in shape.

    What Kids Learn About Money: To be a lifeguard, one must be certified. Your child may have to pay for lifeguard training, although some employers provide it on-site.

    Only two countries in the advanced world provide no guarantee for paid leave from work to care for a newborn child. Last spring one of the two, Australia, gave up the bad distinction by setting up paid family leave starting in 2011. I wasn't surprised when this didn't make the news here in the United States — we're now the only wealthy country without such a policy.

    The United States does have one explicit family policy, the Family and Medical Leave Act, passed in 1993. It entitles workers to as much as 12 weeks' unpaid leave for care of a newborn or dealing with a family medical problem. Despite the modesty of the benefit, the Chamber of Commerce and other business groups fought it bitterly, describing it as “government-run personnel management” and a “dangerous precedent (先例).” In fact, every step of the way, as (usually) Democratic leaders have tried to introduce work-family balance measures into the law, business groups have been strongly opposed.

    As Yale law professor Anne Alstott argues, justifying parental support depends on defining(定义) the family as a social good that, in some sense, society must pay for. Parents are burdened in many ways in their lives: there is “no exit” when it comes to children. Society expects — and needs — parents to provide their children with continuity of care. And society expects — and needs — parents to persist in their roles for 18 years, or longer if needed.

    While most parents do this out of love, there are public punishments for not providing care. What parents do, in other words, is of deep concern to the state, for the obvious reason that caring for children is not only morally urgent but important to the future of society. To classify parenting as a personal choice for which there is no collective responsibility is not merely to ignore the social benefits of good parenting; really, it is to steal those benefits because they accrue (累积) to the whole of society as today's children become tomorrow's citizens. In fact, by some estimates, the value of parental investments in children, investments of time and money, is equal to 20-30% of GDP. If these investments bring huge social benefits — as they clearly do — the benefits of providing more social support for the family should be that much clearer.

    Sharon, Aged 22

    The most important thing to keep in mind when going into high school is to be yourself. Besides, I don't know what your middle school was like, but high school teachers will not care about things such as how much homework you already have in one night. It's best to just learn to deal with things and manage your time wisely so you can achieve everything you need to.

    Frank, Aged 21

    I think almost every kid feels both nervous and excited before their first day. You will probably love it. I know I did. You should join some sports or activities that will make your high school experience more enjoyable.

    Good luck!

    Eddie, Aged 20

    When I started high school I was really nervous too, especially since I had been homeschooled all through middle school and didn't really know anyone. I suppose the best advice would be to just relax. The first couple of days can be a little bit hard, but things will become easier before you know it.

    David, Aged 19

    I am not going to lie. The first day is kind of frightening. But you'll get used to it. Don't be afraid of anyone; upperclassmen will pick on you more if you let them know you're afraid. Just take it easy. Making some friends and staying with them will greatly help you get used to high school quickly. After the first week it's really not bad at all. Don't worry.

    Since my retirement (退休) from teaching music in 2001, I have spent a good deal of time painting as an artist. I actually began drawing again in the summer of 1995 when my father died, so perhaps I was trying to recover from the loss of my father, or maybe it was just that it brought back memories of him. In any case, I drew pen and ink animals and landscapes much influenced by Krenkel and St. John for five years.

    For some strange reason, I had been waiting until my retirement to start doing watercolors again, but as soon as I walked out of the school door for the last time I picked up my brushes and rediscovered Andrew Wyeth, who quickly became my favorite artist. I had looked through all the art books I had on my shelves and found his watercolors to be the closest to how I thought good watercolors should look. So I painted landscapes around Minnesota for three years and tried out many other types of painting. However, watercolors remained my first choice, and I think I did my best work there, showing my paintings at a number of art exhibitions.

    Art is now together with my piano playing and reading. There is a time for everything in my world, and it is wonderful to have some time doing what I want to do. As Confucius once said，“At seventy I can follow my heart's desire (渴望).”

    You have heard the words “that which does not kill you makes you stronger”. I have found it true. But I also believe in the philosophy that we are not defined (定义) by what happens to us, but by what we do when things happen to us.

    Some friends think we have had far more than our share of bad things occur, but I don't think bad things are shared. They are events that occur as the result of many aspects, sometimes far past our control or even knowledge of them. I am also a firm believer in the laws of unintended consequences — one event causes things that are quite unexpected, sometimes positive, sometimes not.

    So as I considered the question of “What motivates me?” and sought an answer, it struck me that I simply refuse to be defeated. I won't let life or events tear me down to the point at which I am no longer me, or simply stop being.

    In 2008, I battled three types of cancer, had four cancer operations, the firm I worked for closed without notice, my wife was in a horrible car accident, got laid off from her company, the economy devastated our life savings, … and that was for starters.

    We also lost two family members and my closest friend. He was the last person I would expect to pass away out of our friends. But a disease took hold of him 9 years earlier. His memorial service was filled with love, and many of us told about his joy of life, humor, his achievements, and the challenges he had overcome in his life — which were many and painful. He would not be defeated in his life either.

    Today, my wife and I are hand-in-hand, continuing trying to live our lives with dignity, although living it differently from the end of 2007.