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        A scientist working at her lab bench and a six-old baby playing with his food might seem to have little in common.After all,the scientist is engaged in serious research to uncover the very nature of the physical world,and the baby is,well, just playing…right? Perhaps,but some developmental psychologistshave argued that this“play”is  more like a scientific investigation than one might think.

Take a closerlookat the baby playing at the table.Each time the bowl of rice is pushed over the table edge,it falls in the ground—and, in the process, it belongs out important evidence about how physical objects interact ; bowls of rice do not flood in mid-sit, but require support to remain stable. It is likely that babies are not born knowing the basic fact of the universe; nor are they ever clearly taught it. Instead, babies may form an understanding of object support through repeated experiments and then build on this knowledge to learn even more about how objects interact. Though their ranges and tools differ, the baby's investigation and the scientist's experiment appear to share the same aim(to learn about the natural world ), overall approach (gathering direct evidence from the world), and logic (are my observations what I expected?).

Some psychologists suggest that young children learn about more than just the physical world in this way—that they investigate human psychology and the rules of language using similar means. For example, it may only be through repeated experiments, evidence gathering, and finally overturning a theory, that a baby will come to accept the idea that other people can have different views and desires from what he or she has. for example, unlike the child , Mommy actually doesn't like Dove chocolate.

Viewingchildhood development as a scientific investigation throws on how children learn ,but it also offers an inspiring look at science and scientists. Why do young children and scientists seem to be so much alike? Psychologists have suggested that science as an effort —the desire to explore, explain, and understand our world—is simply something that comes from our babyhood. Perhaps evolution provided human babies with curiosity and a natural drive to explain their worlds, and adult scientists simply make use of the same drive that served them as children. The same cognitive systems that make young children feel good about feel good about figuring something out may have been adopted by adult scientists. As some psychologists put it, ”It is not that children are little scientists but that scientists are big children.”

    Reading can be a social activity. Think of the people who belong to book groups. They choose books to read and then meet to discuss them. Now, the website BookCrossing.com BookCrossing.com turns the page on the traditional idea of a book group.

    Members go on the site and register the books they own and would like to share. BookCrossing provides an identification number to stick inside the book. Then the person leaves it in a public place, hoping that the book will have an adventure, traveling far and wide with each new reader who finds it.

    Bruce Pederson, the managing director of BookCrossing, says, “The two things that change your life are the people you meet and books you read. BookCrossing combines both.”

    Members leave books on park benches and buses, in train stations and coffee shops. Whoever finds their book will go to the site and record where they found it.

    People who find a book can also leave a journal entry describing what they thought of it. E-mails are then sent to the BookCrossing to keep them updated about where their books have been found. Bruce peterson says the idea is for people not to be selfish by keeping a book to gather dust on a shelf at home.

    BookCrossing is part of a trend among people who want to get back to the “real” and not the virtual(虚拟). The site now has more than one million members in more than one hundred thirty-five countries.

    The United States is full of cars. There are still many families without cars, but some families have two or more. However, cars are used for more than pleasure. They are a necessary part of life.

    Cars are used for business. They are driven to offices and factories by workers who have no other way to get to their jobs. When salesmen are sent to different parts of the city, they have to drive in order to carry their products. Farmers have to drive into the city in order to get supplies.

    Sometimes small children must be driven to school. In some cities school buses are used only when children live more than a mile away from the school. When the children are too young to walk too far, their mothers take turns driving them to school. One mother drives on Mondays taking her own children and the neighbors' as well. Another mother drives on Tuesdays, another on Wednesday, and so on. This is called forming a car pool. Men also form car pools, with three or four men taking turns driving to the place where they all work.

    More car pools should be formed in order to put fewer cars on the road and use less gas. Too many cars are being driven. Something will have to be done about the use of cars.

    2.26-meter-tall Yao Ming made his NBA debut (初次登台) on October 23, 2002 and got 6 points for the Houston Rockets in the game. The next day, he got 13 points in another game.

    Most people think that Yao Ming is a born basketball player. But Yao said, "When you watch it on TV, it looks very easy. But when you are playing in the NBA, it is really not so easy." He said that joining the Houston Rockets was a new start and a new challenge. "I hope that through very hard work I can make everyone happy and help the Rockets win more games," he said. Yao Ming speaks some English. Both he and his teammates can understand each other. They don't think there is a language problem. While Yao Ming faces this new challenge, the people of Houston have shown great interest in him and they hope Yao Ming will bring new energy to the Rockets. The team has started having lessons to learn more about China, and many people who work for the Rockets have learned to speak some Chinese.

In our magazine's document room, from the June 1920 issue, I discovered a piece, What Editors Do, by Hazel Miller. What she talks about caught my eye: The first World War and its ending just two years before.

"During 1917 and 1918, when the World War was going, there was a huge demand for war material," Miller writes. "Most magazines were carrying practically nothing but war stories. When the War ended in November, 1918, some editors still had a goodly supply of war fiction and articles—for which they had paid real money—on their hands, which most people by now are fed up with."

Her words have stuck with me for the past 12 months as we've weighed which COVID-19 stories to run and which to hold. I'm writing these words with thick snow outside my window, but they will reach you in the green of spring. Will you be vaccinated(接种疫苗) and tired of reading about COVID-19 then?

We say writing is an art, and publishing is a business, but I worry we forget that publishing is also a gamble(赌博), Except for the immediate publication, everyone in the industry—agents, acquiring editors, magazine and journal editors, etc.—are betting on a story's success in a future we cannot see. As is the nature of fortune telling, we are not so sure we will not occasionally lose: The 1920 editors sitting on a store of war stories no one wants, for example.

With so many factors outside your control, and so much uncertainty in the industry, isn't it better to have stories written from the heart that you are truly enthusiastic about rather than some to please an ever-changing publishing market?

My future reader, it's my hope that this issue finds you this spring doing just that: Writing the stories you need to tell—and the ones that will delight your own future readers for years to come.

A good story. That's what influences our choice to buy a book the most. Right? Some of the biggest-selling novels of all time just so happened to be attached to major publishers. Indeed, any reading lover will be familiar with the countless publishing houses that have brought brilliant works to the market. So in theory, perhaps a publisher does matter. 

Every time you read a book that you enjoy, you likely look at the publisher attached to it. That name is a signal that they will produce other content that fits with that same style. It makes a lot of sense to continue to purchase texts from a company that is telling the kinds of stories that you enjoy the most. Consumer habits are thus based on trust that a publisher will be consistent in the books they deliver and that investing time in them is more reliable than an untested source.

The strength of the author themselves can also play into that. After all, well-liked authors are often signed to a book deal with a select few publishers, strengthening the brand further. 

Of course, a publisher would be nothing without its logo, which is a major call-to-arms for all fans of the brand. The top publishers in the world instantly recognizable imagery, which catch the attention while summing up the name of a brand in an instant. That thus builds our association with a given name. The fun penguin shape of Penguin Random House is so iconic, for example, that it could not be confused with any other publishing business.

There might be a place for those indie (独立经营的) book companies, with occasional stories breaking through and forcing people to take notice. In truth that's far less common than you expect. Expert Cassandra Davis, however, provides a hopeful insight. "Indie bookshops are more likely to stock an indie publisher's books, especially if the author is local to the bookshop." She says. Therefore, supporting local bookshops is a vital way to keep the indie industry alive and change these trends.