Developed and developing nations can learn from each other seeking a low carbon economy, a Chinese government official said in Shanghai yesterday. “China doesn't lag developed nations in terms of energy saving and green economy”, said Zhou Changyi, director of the energy saving department of the Ministry of Industry and Information Technology.

    “While we can learn many aspects from developed nations, they also should learn something from us, such as water conservation,” Zhou said in a speech during the new Path of China's Industrialization forum at the ongoing China International Industry Fair 2009.

    He said industrialized nations and China are dealing with different issues to combat climate change. The United Kingdom, for example, is concerned about transport, buildings and new energy in reducing carbon emissions. For China, the most urgent task is how to realize new type of industrialization and avoid mistakes that other countries made when they industrialized.

    As such, overseas exhibitors at this year's fair are showing ways to help China achieve low carbon emissions in the industrial section.

    Swiss power and automation technology group ABB called for a stronger focus on product lifecycle assessment, or LCA, which is used to study the environmental impact of a product from the research and manufacturing stage through its usage and recycling.

    Tobias Becker, head of ABB's process automation division for North Asia and China, said LCA is an effective tool in helping manufacturing industries to reduce carbon emissions.

    LCA shows that industrial customers should focus on a product's environmental impact throughout its lifecycle instead of on its initial investment or ready to use stage. For example, a motor's initial investment accounts for only 3 percent of its lifecycle cost, while 94 percent goes to fuel consumption and the rest to maintenance.

    Richard Hausmann, North East Asia CEO of Siemens, said, “The color of future industrialization is green.”

    The Germany Company recently announces that it wants to receive orders worth more than 6 billion Euros (US 8.8 billion) for intelligent net power networks, Smart Grid, over the next five years. Siemens has set a 20 percent market share target for the global smart grid business.

    A smart grid delivers electricity from suppliers to consumers using digital technology, advanced sensors specialized computers that save energy, reduce costs and increase reliability. The United States and China are considered the two biggest markets for smart grid.

    Can exercise during childhood protect you against memory loss many decades later?Exercise early in life seems to have lifelong benefits for the brain,in rats at least.

     “This is an animal study,but it shows that physical activity at a young age is very important—not just for physical development,but for the whole lifelong track of cognitive（认知的）development during ageing,”says Martin Wojtowicz of the University of Toronto,Canada.“In humans,it may delay the appearance of Alzheimer's symptoms（阿茨海默氏症）,possibly to the point of preventing them.”

    Wojtowicz's team divided 80 young male rats into two equal groups,and placed running wheels in the cages of one group for a period of six weeks.Around four months later—when the rats had reached middle age—the team taught all the rats to connect an electric shock with being in a specific.When placed in the box,they froze with fear.

    Two weeks later,the team tested the rats in three situations: exactly the same box in the same room,the same box with the room arranged differently,and a completely different box in a different room.

    The rats without access to a running wheel when they were young now froze the same percentage of times in each of these situations,suggesting they couldn't remember which one was dangerous.But those that had been able to run in their youth froze 40 to 50 percent less in both changed box settings.

    "The results suggest the amount of physical activity when we're young,at least for rats,has influence on brain and cognitive health—in the form of better memories—when we're older,"says Arthur Kramer of Northeastern University in Boston,who has found that,in humans,exercise promotes the growth of new brain cells.

    With all the traditional media channels, including newspapers, magazines and television shows, shrinking, advertisers are worrying about how they can reach customers. Banners(横幅) ads on our devices are ugly and disturbing. To overcome various digital problems, the ad industry has been serving up a sneaky(不光明正大的) solution: make ads look less like ads and more like the articles, videos and posts around them.

    This trend, called native advertising, has taken over the Internet; even the websites such as NYTimes.com and Wall-Street.com are using it. On Facebook and Twitter, every 10th item or so is an ad; only the small subtitle “Sponsored（赞助）” appearing in light gray type tells you which posts are ads.

    Won't dressing up ads to make them look like reported articles mislead people? Sometimes, yes. An Interactive Advertising Bureau study found that only 41 percent of general news readers could tell such ads apart from real news stories. And it's getting worse. Advertisers worry that the “Sponsored” label discourages readers from clicking, so some websites are making the labels smaller and less noticeable. Sometimes the labels disappear entirely.

    At a recent talk about the difficulty of advertising in the new, small-screen world, I heard an ad manager tell an impressive story. She had gotten a musical performance – paid for by her soft drink client- perfectly inserted（插入）into a TV awards show, without any moment of blackness before or after. “It looked just like part of the real broadcast!” she recounted happily.

    Look, it is great that native advertising works. But if advertisers truly believe in their material, they should have no problem labeling it as advertising.

    For now native ads continue to be a fashion- with no laws governing them and no labeling standard. But that could change; the Federal Trade Commission has begun considering regulation. If the new generation of digital advertisers clean up their act according to the regulation, native ads might become more acceptable.

                                                                                                  Chinese International School

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    Before an applicant can be invited to take part in an assessment, an application form should be returned to the Admissions Office, and the application fee of HK$1,000 cannot be returned. For overseas applicants wishing to pay in currencies other than HK dollars, the fee is US$145. Checks are also good for payment to “Chinese International School”.

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    Only for applicants applying under a Corporate Nomination (提名) Right：A company letter confirming the nomination.

    Please note that the application fee is non-refundable. Applicants who would like to re-apply for another academic year are asked to submit a new application and application fee.

    Acceptance

    Applicants will be informed of their acceptance status in writing by postal mail. Initial (最初的) offers for Reception will be sent out from late March once all assessments have been completed.

Some applicants who have been assessed may be held on a reserve list. Acceptances may also be made on a conditional basis among the applicants on the reserve list.

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    "Fast fashion" means clothes which are inexpensive but look like the latest designs. One reason for the success of fast fashion is the rise of the social media. A report by the investment research firm Bernstein found that Millennials—people born in the 1980s and 90s— wanted to wear a variety of clothes in the photos they posted on social media. As a result, many businesses which offer trendy and low-cost clothes are growing.

    But the situation is changing now. Maxine, a woman in her early thirties, looks in her closet full of clothes, but she has nothing to wear. She says she hates always shopping for what is in style.    Instead, she wants to buy fewer clothes that she can wear over and over. "Other people want the same thing." she says.

    So Maxine and a business partner, Soraya, started a "slow fashion" clothing company called Zady. "Slow fashion" means clothes that last a long time. They often feature classic colors and shapes, and are made from natural materials.

    The terms "fast fashion" and "slow fashion" are related to "fast food" and "slow food": fast food is still popular in the U.S., but many restaurants increasingly offer high-quality, more expensive and relaxed meals.

    Like slow food, slow fashion also aims to use sources that are good for the environment and workers. Maxine says people in her generation want to know where their clothes come from and who is making them. To answer Millennials' demand for information about the products they buy, Ms Maxine's company, Zady, includes details about the history of the brands. It also describes the process in which the clothes are made. Maxine says Zady aims to tell shoppers where their clothes come from, where they go, and how they impact the world.

    The international business H&M is answering Millennials' demands in another way. It has created a recycling program for clothes. Shoppers who bring clothes they no longer want to H&M stores can receive a discount on new things they buy. An H&M spokesman says, "We have a clear vision to avoid and minimize waste that goes into landfills."

    The annual World Economic Forum took place in Davos, Switzerland, in Jan. 23-26, 2018. What did Chinese entrepreneurs （企业家）speak in the forum? Are there some quotable quotes for you?

    Jack Ma, founder and executive chairman of Alibaba Group

    "I think globalization cannot be stopped — no one can stop globalization, no one can stop trade. If trade stops, the world stops. Trade is the way to dissolve (结束) the war not cause the war," said Ma in Davos, "Google, Facebook, Amazon and Alibaba — we are the luckiest companies of this century. But we have the responsibility to have a good heart, and do something good."

    Richard Liu, founder and chief executive officer of JD

    "Business is not only a way to make money but also a way to contribute yourself, to help people," Liu said in a speech in Davos. "How can we face the fractured (分化的) world? That's the topics of the Davos this year. I think a very important thing in business is cooperation. If we can unite, work together, if we work very closely, I think we can bring more hope to the people and we can build more trust between the people, countries and companies and partners," he said.

    Jane Sun, CEO of Ctrip

    "Tourism is a sunrise industry. Since I entered Ctrip, every year there are new comers, which, first of all, shows that tourism is booming." Sun told Sina.com in Davos. "We invested heavily in ABC. A refers to AI, B is big data, and C is cloud computing. As we continue to expand overseas, these three will be very good weapons for us. So we think those mean opportunity," she said.

    Hu Xiaoming, president of Aliyun

    "In 2018, people will see the development in various countries more closely connected with cloud computing. More manufacturing enterprises and financial institutions will start to use ‘cloud', and cloud computing will increase the efficiency of technology and finance," Hu told Xinhua in Davos.