My transportation was unexpectedly smooth and I arrived at the meeting half an hour earlier. I kept my eyes on the restaurant door. Several customers entered, but not my friend. At 6:00 pm, she sent me a text message:“Urgent work to finish. Will be 20 minutes late.”

I had left my book in the office, so I spent the time thinking of my experiences of being late in China. On my first visit in 1985, punctuality was deeply rooted in the Chinese hearts. There were no traffic jams then.

    As a teacher in Canada, I always insisted on punctuality. I would open the classroom door to a late student for the first time and the second, but not the third. During the six years I worked for CCTV, I had a Chinese friend whom I often saw at lunch time, or after work. We used to meet at the subway station nearby. He was always late by 10-20 minutes. To myquestion, “You were busy?” he would surprisingly answer, “ No.” Once I asked him to check the clock in his office, he smiled.

    In March 2015, I got permanent residence (居住权) in China.The ceremony was scheduled for 9:00 am at the Public Security Bureau on the Second Ring Road. I told my driver I had to get there by 8: 40 am. “No problem,”he replied. But he thought he had time to drop someone off at the airport before picking me up. I desperately waited for him. Then, to rub salt into my wound, he had to stop at the exit of a gas station. Finally, I entered the room at 9:07 am ── the last guest to arrive!

    MCDONALD'S drew ridicule（嘲笑）in China when it changed its registered name to Jingongmen, or “Golden Arches” in October, after it was sold to a Chinese company. Some on Weibo, a microblogging site, thought it sounded old-fashioned and awkward, others thought that it had hidden meanings of furniture. The fast-food chain was quick to reassure customer that its restaurants would continue to go by Maidanglao, a rough transliteration（音译）that has, over the years, become a recognizable brand name. But for most companies now entering Chinese markets, transliterations are a thing of the past, says Amanda Liu, vice-president of Labbrand, a consultant firm based in Shanghai that advises firms on brand names.

    Companies are instead choosing Chinese names with meanings that capture people's imagination. That often involves going beyond a direct translation. New entrants are taking inspiration from BMW, which is Baoma, or “treasure horse” in China, and from Coca-Cola, which is Kekoukele, or “delicious happiness”.

    The naming process is forcing companies to think harder about the image they want to project in China, says Ms Liu. LinkedIn, a professional networking site owned by Microsoft, chose the name Lingyin, or “leading elite（精英）” in 2014, meaning more uniqueness than its Western name. Her other corporate customers have included Airbnb, Marvel Comics and Haribo. Labbrand tests proposals with focus groups, ensuring that the name has no negative associations in any of the major Chinese dialects.

    A vital part of the process is checking that candidate names have not already been snapped up. The Chinese are energetic trademarkers: in 2015 there were 2.8 million trademarkapplications in China, more than three times those in America and the EU combined. Companiesconsidering entering the Chinese market might often find that their products have already beengiven local names, thanks, for example, to coverage in the press.

    Some even find that their Chinese name has already been trademarked, says Dresden of Harris Bricken, a law firm, either by their own distributors, competitors seeking to block its entry, or counterfeiters（伪造者）taking advantage of soundalikes, etc.

    Perhaps thanks to these mishaps, foreign firms are getting wiser to the importance of naming in China. More Chinese firms are also seeking advice on foreign names, says Ms Liu, as they seek to conquer Western markets. Both know that if they make a mistake, the social-media critics will be waiting.

    An article describing the attitude of post-1990s generations toward life has recently gone viral on Chinese social media, which resonates with(引起共鸣) millions of youngsters for reflecting their casualness and calmness under gradually increasing social pressure.

    The article was first published on WeChat with the title of “The first group of post-90s generation who have become monks”. By using the phrase “Buddha-like youngsters”(佛系青年), it claimed that some of the post-90s generations, who were born between 1990 and 1992, have “seen through the emptiness of life” and kept a casual and calm attitude toward career and life.

    “It's fine to have something or not and there is no need to pursue or win anything," said the article, while defining "Buddha-like" people and clarifying that the phrase has nothing to do with the religion of Buddhism. An easy example is that Buddha-like youngsters do not care about taking which way to return home or choosing what to eat for lunch, according to the article.

    The phrase has touched the nerves of the Chinese youngsters who are facing the fast-paced life, cut-throat world of career and great mental pressure in China, read a commentary by People's Daily on Wednesday. The phrase was well received by Chinese netizens; the original WeChat post has been viewed by more than 1 million times and then read more than 60 million times on SinaWeibo by Wednesday.

    “The phrase properly describes the mentalities and lifestyle of (some of) the post-90s generations in China, who have become less ambitious and more casual toward life due to the great pressure and fierce competition in today's China”, one SinaWeibo user commented.

    Are you a Buddha-like youngster？

    Most people know something about the greenhouse effect. Factories send gasses such as carbon dioxide, or CO₂, into the atmosphere, the air around the earth. In the past, this wasn't a problem because trees absorbed the CO₂. But now people in many countries are cutting down billions of trees all around the world. At the same time, factories are sending more CO₂ into the atmosphere. It's difficult to believe, but factories put billions of tons of CO₂ into the atmosphere every year. One ton is over 2000 pounds, so it is a lot of pollution. There is too much CO₂ and there aren't enough trees, so the world is getting warmer. In other words, we have a greenhouse effect. This is terrible for the environment.

    What can we do about this? Firsts we can stop using so much coal and oil. We can learn to use different kinds of energy: the sun, wind, steam from volcanoes, and heat from inside the earth. Second, instead of cutting down trees, we should plant more trees. One tree can absorb ten pounds of carbon dioxide every year.

    The trees are good for the earth's atmosphere and for Guatemala (拉丁美洲国家危地马拉).In small towns and villages in Guatemala, most women are poor and have hard lives. Trees help them in three ways. First, the Connecticut factories pay them to plant the trees. Their pay is com, not money. The com is good for their children. Second, these women know a lot about their environment. They know where to plant when to plant, and what kinds of trees to plant. For example, they plant many fruit trees. The fruit gives them vitamins for their families^' diets. Other trees are good for firewood. In a few years, the women won't spend so much time looking for firewood. Third, all these trees are good for the soil. Now rain can't wash the soil down from the mountains so easily.

    This plan isn't enough to stop the greenhouse effect. However, it's a start. The woman of Guatemala are helping themselves and helping their environment.

    It was the last day of the final examination in a college. On the steps of building, a group of engineering students were waiting for the last exam. On their faces was confidence.

    They knew the exam would be easy. The professor (教授) had said they could bring any books or notes during the test.

    Right after they came into the classroom, the professor handed out the papers. There were only five questions on it.

    Three hours passed. Then the professor began to collect the papers. The students no longer looked confident. On their faces was nervous expression. The professor watched the worried faces before him, and then asked, "How many of you have completed all five questions?" No hand was raised. "How many of you have answered four?" Still no hands. "Three? Two?" The students moved restlessly in their seats. "One, then? Certainly somebody has finished one." But the class kept silent. The professor said, "That is exactly what I expected. I just want to make you know clearly that even though you have completed four years of engineering, there are still many things about the subject you don't know. These questions you could not answer are common in everyday practice." Then, smiling, he added, "You will all pass this course, but remember, your education has just begun."

    The years have obscured the name of this professor, but not the lesson he taught.

    Recently, as the British doctor Robert Winston took a train from London to Manchester, he found himself becoming steadily angry. A woman had picked up her phone and begun a loud conversation, which would last an unbelievable hour. Furious, Winston began to tweet about the woman. He took her picture and sent it to his more than 40,000 followers.

    When the train arrived at its destination, Winston rushed out. He'd had enough of the woman's rudeness. But the press were now waiting for her on the platform. And when they showed her Winston's messages, she used just one word to describe Winston's actions: rude.

    Winston's tale is something of a microcosm(缩影) of our age of increasing rudeness, fueled by social media. What can we do to fix this?

    Studies have shown that rudeness spreads quickly, almost like the common cold. Just witnessing rudeness makes it far more likely that we, in turn, will be rude later on. The only way to avoid it is to deal with it face to face. We must say, "Just stop." For Winston, that would have meant approaching the woman, telling her that her conversation was frustrating other passengers and politely asking her to speak more quietly or make the call at another time.

    The rage and injustice we feel at the rude behavior of a stranger can drive us to do odd things. In my own research, surveying 2,000 adults, I discovered that the acts of revenge people had taken ranged from the ridiculous to the disturbing. Winston did shine a spotlight on the woman's behavior — but from afar, in a way that shamed her.

    We must instead combat rudeness head on. When we see it occur in a store, we must step up and say something. If it happens to a colleague, we must point it out. We must defend strangers in the same way we'd defend our best friends. But we can do it with grace, by handling it without a trace of aggression and without being rude ourselves. Because once rude people can see their actions through the eyes of others, they are far more likely to end that strain themselves. As this tide of rudeness rises, civilization needs civility.