Mother Teresa was born on August 26th,1910 in Skopje, Macedonia. She always wrote her birthday as 27th of August because it was the day of her baptism(洗礼), which was always more important to her than her birthday. For her work with the poor around the world, she received the 1979 Nobel Peace Prize.

    In 1928, she accepted a religious order and took the name Teresa. The order immediately sent her to India. A few years later, she began teaching in Calcutta. In 1948 the Catholic(天主教的) Church agreed her request and let her enter the convent( 女修道院) and she began to work for the poor people. She became an Indian citizen in the following year. In 1950, she set up a religious organization in Calcutta. The organization provided food for the poor people and then she set up hospitals, schools, youth centers, and homes for the sick and the dying poor. It now has branches in 50 Indian cities and 30 other countries.

    Besides the 1979 Nobel Peace Prize, Mother Teresa has received other awards for her work with the poor people. On September 5th,1997, Mother Teresa passed away, but she will continue to inspire people all over the world through her lasting present of love and faith.

    Kay and Charles Giddens sold their home to start a bed and breakfast. Four years later, the couple now dishes out banana pancake breakfasts, cleans toilets, serves homemade cookies to guests in a bed and breakfast surrounded by trees on a mountain known for colorful sunsets.

    “Do I miss the freeways? Do I miss the traffic? Do I miss the trees? No,” says Ms. Giddens. “This is a phenomenon that's fairly widespread. A lot of people are rethinking their lives and figuring out what they want to do.”

    Simple living ranges from cutting down on weeknight activities to sharing housing, living closer to work and commuting(通勤) less, avoiding shopping malls, borrowing books from the library instead of buying them, and taking a cut in pay to work at a more pleasurable job.

    Vicki Robin, a writer, tells us how she deals with the changes in her budget, now far less than what she used to make.

    “You become conscious of where your money is going and how valuable it is,”Ms. Robin says. “You tend not to use thing up. You cook at home rather than eat out. You find your life is not a mess anymore, and you discover your living costs have gone way down.”

    Janet Luhrs, a lawyer, quit her job after giving birth and leaving her daughter with a babysitter for two weeks.“It was not the way I wanted to raise my kids,”she says.“Simplicity is not just about saving money ; it's about me sitting down every night with my kids to a candlelit dinner with classical music.”

    Ms. Luhrs now edits a magazines called Simple Living, which publishes tips on how to buy recycled furniture and shoes, and organize potluck（家常便饭）dinners instead of fancy receptions.

    “Simplicity is about conscious living and creating the life you want. The less stuff you buy, the less money goes out the door, and the less money you have to earn,” Ms. Luhrs explains.

    When I lived in Spain, some Spanish friends of mine decided to visit England by car. Before they left, they asked me for advice about how to find accommodation. I suggested that they should stay at 'bed and breakfast' houses, because this kind of accommodation gives a foreign visitor a good chance to speak English with the family. My friends listened to my advice, but they came back with some funny stories.

"We didn't stay at bed and breakfast houses," they said, "because we found that most families were away on holiday."

I thought this was strange. Finally I understood what had happened. My friends spoke little English, and they thought 'VACANCIES' meant 'holidays', because the Spanish word for 'holidays" is 'vacancies'. So they did not go to house where the sign outside said 'VACANCIES', which in English means there are free rooms. Then my friends went to house where the sign said 'NO VACANCLES', because they thought this meant the people who owned the house were not away on holiday. But they found that these houses were all full. As a result, they stayed at hotels!

    We laughed about this and about mistakes my friends made in reading other signs. In Spanish, the word 'DIVERSION' means fun. In English, it means that workmen are repairing the road, and that you must take a different road. When my friends saw the word 'DIVERSION' on a road sign, they thought they were going to have fun. Instead, the road ended in a large hole.

English people have problems too when they learn foreign languages. Once in Paris, when someone offered me some more coffee, I said "Thank you" in French. I meant that I would like some more. However, to my surprise the coffee pot was taken away! Later I found out that "Thank you" in French means "No, thank you."

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    Sparrow is a fast－food chain with 200 restaurants. Some years ago，the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining，the chain was generally in an unhealthy state. With more and more fast－food concepts reaching the market，the Sparrow menu had to struggle for attention. And to make matters worse，its new owner had no plans to give it the funds it required.

    Sparrow failed to grow for another two years until a new CEO，Carl Pearson，decided to build up its market share. He did a survey，which showed that consumers who already used Sparrow restaurants were extremely positive about the chain，while customers of other fast－food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

    Pearson faced a battle over the future of the Sparrow brand. The chain's owner now favored rebranding Sparrow as Marcy's restaurants. Pearson resisted，arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success，rather than customers' spending power. Finally, the owner accepted his idea.

    The campaign itself changed the traditional advertising style of the fast－food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product，the intention was to put Sparrow in the hearts of potential customers.

    Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example，he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额).

    These efforts paid off，and Sparrow soon became one of the most successful fast－food chains in the regions where it operated.