题型:任务型阅读 题类:常考题 难易度:普通
湖南省长郡中学2017-2018学年高二下学期英语期中考试试卷
Ways to save time
We all wish we had just a bit more time. Just think what you could do with an extra hour or two each day: you could finally stick to an exercise routine, or springclean the house, or write your novel, or learn the guitar and so on.
But I can help you find more hours in your day for the things that really matter.
Get Out of Bed Earlier
If you normally get up at 7:30 am, try getting up at 7:00 am. That halfhour might not sound like much, but it could be time that you use to exercise, to read that book you've been meaning to finish.
Do the Important Tasks First
Once you get to work, get the important ones done first (not the easy ones, or even the urgent ones). You can afford to spend at least an hour working on big, important tasks rather than on all those little urgent ones.The urgent tasks will still get done, and you won't miss the important ones.
Reduce Interruptions
If colleagues have a habit of hanging around your desk to chat, or if the phone is constantly ringing, you might find that it takes you half the day to finish a simple task like writing a letter. Constant interruptions don't just eat up time, they also break your concentration.When you've got a big task to focus on, let your calls go to voicemail. Wearing headphones makes it less likely that people will try to strike up a conversation.
A few minutes chatting, browsing the web, and so on, can easily turn into hours of wasted time over the course of a day.
When you're working, work. If your concentration is slipping, take a proper break, go and get a glass of water, or stretch your legs a bit. And if you're facing a difficult task, try breaking it into small steps or stages so that it's easier to deal with.
A. Or simply to get your day off to a calm and organized start.
B. I can't magically make all your days 25 hours long.
C. Would you want me to make your day longer?
D. Take Breaks When Necessary
E. If you have an office door, close it.
F. If you work like this, you'll usually save time.
G. Stay Focused on Your Work
How to Win a Debate Competition
Debating doesn't mean that you can end up arguing with your opponents(对手). {#blank#}1{#/blank#}.The following tips on how to win a debate will further help you out.
1 ){#blank#}2{#/blank#}
This is very important. If you already know the debate topic that you are going to debate on, learn as much about it as you can. Research on it and then form opinions about it. Only if you know something in and out, will you be able to talk convincingly on it.
2 ) Be confident.
When you are putting your point in front of your opponents as well as the audience, be sure of yourself. Along with the words, your body language, voice modulation (语调) and eye contact, will play a major part in your success in debating. {#blank#}3{#/blank#}
3 ) Give real life examples.
While debating, make use of very simple language, which your audience can understand very easily. Give as many real examples as you can when making a point. {#blank#}4{#/blank#}.Thus, the judges and audience will find you much more convincing.
4 ) Be descriptive.
To win any debate, there is something about the human mind that you should be aware of. The thing with us humans is that if we see something, we believe and remember it much more than something we merely hear! {#blank#}5{#/blank#}.Tell you point of view in such a way that they can actually "see" what you are saying. If you are somehow able to pull this off, there is no doubt that you will be the winner of the debate competition!
Follow the tips mentioned above, and with time, you will see yourself winning over your judges and audience.
A. Be well prepared. B. Promote dialogue instead of arguing with your opponents. C. Try to paint a picture in the mind of your judges and audience. D. So participate in as many debating contests as you can. E. To prove your point, tell something you or someone else has personally experienced. F. So practice with friends or in front of the mirror so that you are certain of your ability. G. Your main purpose is to convince your audience what you are saying is right. |
Age has its privileges in America, and one of the more prominent of them is the senior citizen discount. Anyone who has reached a certain age — in some cases as low as 55 — is automatically entitled to dazzling array of price reductions at nearly every level of commercial life. Eligibility is determined not by one's need but by the date on one's birth certificate. Practically unheard of a generation ago, the discounts have become a routine part of many businesses — as common as color televisions in motel rooms and free coffee on airliners.
People with gray hair often are given the discounts without even asking for them; yet, millions of Americans above age 60 are healthy and solvent(有支付能力的). Businesses that would never dare offer discounts to college students or anyone under 30 freely offer them to older Americans. The practice is acceptable because of the widespread belief that “elderly” and “needy” are synonymous (同义的). Perhaps that once was true, but today elderly Americans as a group have a lower poverty rate than the rest of the population. To be sure, there is economic diversity within the elderly, and many older Americans are poor. But most of them aren't.
It is impossible to determine the impact of the discounts on individual companies. For many firms, they are a stimulus to revenue. But in other cases the discounts are given at the expense, directly or indirectly, of younger Americans. Moreover, they are a direct irritant in what some politicians and scholars see as a coming conflict between the generations.
Generational tensions are being fueled by continuing debate over Social Security benefits, which mostly involve a transfer of resources from the young to the old. Employment is another sore point. Buoyed (支持) by laws and court decisions, more and more older Americans are declining the retirement dinner in favor of staying on the job — thereby lessening employment and promotion opportunities for younger workers.
Far from a kind of charity they once were, senior citizen discounts have become a formidable economic privilege to a group with millions of members who don't need them.
It no longer makes sense to treat the elderly as a single group whose economic needs deserve priority over those of others. Senior citizen discounts only enhance the myth that older people can't take care of themselves and need special treatment; and they threaten the creation of a new myth, that the elderly are ungrateful and taking for themselves at the expense of children and other age groups. Senior citizen discounts are the essence of the very thing older Americans are fighting against — discrimination by age.
Outline | Details |
Introduction | Age determines whether an American can be given a discount, which is a common {#blank#}1{#/blank#}in American business life today. |
Origin of senior citizen discount | ●Since the senior citizens are often treated as people who are in {#blank#}2{#/blank#}, they are given such priority. |
{#blank#}3{#/blank#} situation | ●The situation has changed a lot where the majority of the elderly are not poor at all. ●Younger Americans were at a/an {#blank#}4{#/blank#} directly or indirectly due to the discounts given to the elderly, thus leading to conflicts between generations. ●The number of older Americans {#blank#}5{#/blank#} to work rather than retire is on the increase, which means {#blank#}6{#/blank#} opportunities for young workers. ●It is no longer a kind of charity because millions of senior citizens don't need the priority {#blank#}7{#/blank#}. |
Conclusion | It's unwise to offer discount priority to the elderly. ●It will mislead people to think they are unable to {#blank#}8{#/blank#} to themselves. ●People may think that they are ungrateful and they're hurting the {#blank#}9{#/blank#} of other age groups. ●Actually senior citizen discounts, to some extent, {#blank#}10{#/blank#}against their age. |
Many of the most memorable ad campaigns nowadays tend to be funny. Advertisers use this strategy to attract customers to their products. Audiences like to be entertained not forced. People will pay more attention to a humorous commercial than a factual serious one opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both the product and customers. The balance between being funny and being obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.
The best products to sell using humor tend to be those that consumers think the least about. Products that are relatively inexpensive and often consumable can be represented without providing a lot of facts, and that's where there's room for humor. Candy, too, food, and entertainment-related products such as toys have got the most benefits from humor in their campaigns. One of the most important things to keep in mind is relevance to the product.
Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may make one person burst into laughter may leave a bad taste in another's mouth. The target market must always be considered, what's funny in a client presentation may not be funny on an airplane, at a country club or in hospital.
Humor in advertising tends to improve brand recognition but does not improve product recall message credibility, or buying intentions. In other words, consumers may be familiar with a good feeling towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety. Once a commercial start to wear out, it's impossible to save ii without some variation on the concept Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making customers laugh, they have to keep thing interesting because old jokes die along with their products.
Humor in advertising |
|
Funny advertising |
•Humor in advertising can draw consumer's attention, and help them to {#blank#}1{#/blank#} an advertisement easily. •Humor in advertising should be well suited to the product and consumers. •A commercial should find the delicate {#blank#}2{#/blank#}between being funny and being obnoxious, and make sure its positive effects top its {#blank#}3{#/blank#} |
Products |
• Humor best {#blank#}4{#/blank#} for the products which are often {#blank#}5{#/blank#}, consumable and common. • Humor can be {#blank#}6{#/blank#} in the commercial when it's {#blank#}7{#/blank#}to represent the products with plenty of facts. •In an ad, humor should be {#blank#}8{#/blank#} to the products. |
Factors |
• Humor used in advertising should fit in with the target market. • Humorous advertising should show its {#blank#}9{#/blank#}. |
Influence |
The brand can be {#blank#}10{#/blank#} by many people but it doesn't necessarily have an effect on consumers purchasing desire. |
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