The iPhone, the iPad: each of Apple's products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” --and many other brands are following suit. The BBC's iPlayer--which allows Web users to watch TV programs on the Internet--used the title in 2008. A lovely bear--popular in the US and UK--that plays music and video is called “iTeddy”. A slimmed-down version(简装本) of London's Independent newspaper was started last week under the name “i”.

    In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce(电子商务) first came into use.

    Most “I” products are targeted at(针对) young people and considering the major readers of Independent's “I”, it's no surprise that they've selected this fashionable name.

    But it's hard to see what's so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King's College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn't have one clear definition(定义),” he says.

    “However, thanks to Apple, the term is now connected with portability (轻便).” adds Thorne.

    Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.

    Along with “Google” and “blog”, readers of BBC Magazines voted “I” as one of the top 20 words that have come to define the last decade(十年).

    But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was connected with all things advanced and modern. However, as we entered the new century, the fashion disappeared.

    People with an impulsive personality refer to those who tend to do things without considering the possible dangers or problems first. According to a new study by researchers at the University of Georgia, such people may be more likely to have food addiction. The study found that people exhibiting impulsive behavior weren't necessarily overweight, but impulsiveness was related to a direct relationship with food, and therefore, less healthy weight.

    Food addiction has been compared to addictive drug use. Studies have linked the dopamine (多巴胺) release that occurs after tasting delicious food to the dopamine release that happens when people consume other addictive substances.

    Impulsive behavior involves several personality traits (特点). Two of these traits, known as negative urgency and lack of perseverance, were particularly associated with food addiction and high BMI (身体质量指数) during the study.

    Negative urgency is characterized by the tendency to behave impulsively when experiencing negative emotions. Some people might drink alcohol or take drugs. For others, it could mean eating to feel better. Lack of perseverance is when a person has a hard time finishing hard or boring tasks. People with a lack of perseverance might have difficulty attempting to change addictive eating behavior, which could also cause obesity.

    “Impulsiveness might be one reason why some people eat in an addictive way despite motivation to lose weight,” said Dr. Ashley Gearhardt, a clinical psychologist. He was involved in developing the Yale Food Addiction Scale in aid of those people. “We are theorizing that if food addiction is really a thing, then our measure, the Yale Food Addiction Scale, should be related to helping control impulsive action,” said Gearhardt.

    Clinical psychologist Dr. James MacKillop, whose lab was conducting the study, believes that therapies used to treat addictive drug behavior could help people who suffer from addictive eating habits.

    “Most of the programs for weight loss at this point focus on the most obvious things, which are clearly diet and exercise,” MacKillop said. “It seems that managing strong desires to eat would naturally fit in with the skills a person would need to eat healthily.”

    BEIJING, China —Pollution in China remains very serious as the country's rapid economic growth brings new environmental problems, a minister said Saturday.

    Vice Environment Minister Zhang Lijun said China has made progress on environmental protection, but admitted that its rapid economic growth over the past decade has had a negative effect on the environment.

    "Our rapid economic development has continuously brought our country new environmental problems, particularly dangerous chemicals, electronic waste and so on. These environmental pollutants (污染物) bring new problems and affect human health," Zhang told a news conference.

    He said that emissions(排放)of traditional pollutants remain high and some areas have failed to meet government standards.

China has pledged to continue reducing emissions this year of three key air pollutants— ammonia nitrogen, sulfur dioxide and nitrogen oxide. The government has also promised to bring down demand for chemical oxygen—a measure of water pollution by l.5 percent from the 2010 levels.

    In the last five years, there were 912 "environmental emergencies" involving heavy metal pollution, including several well-publicized instances of mass contamination, Zhang said. Thousands of children were affected by lead poisoning in several provinces in 2009 and 2010 because they lived near metal smelters or battery factories.

    The minister noted that rapid development in the next five years would increase the need for China to improve environmental protection and shift to a more sustainable(可持续的) model of economic development from its dependence on industries which consume huge quantities of energy.

    China is focusing on clean energy, including solar, wind and nuclear power, as one way to reduce its dependence on coal, which generates three-quarters of its electricity and is also used for winter heating in northern cities. China also hopes the strategy will reduce its demand for oil and gas and increase economic growth and jobs.

    Zhang told reporters there was no plan to adjust China's overall strategy for nuclear development but he said Beijing will learn lessons from Japan after a violent earthquake resulted in a radioactive leak(放射能泄露).

    "Some lessons we learn from Japan will be considered in the making of China's nuclear power plans," he said. "But China will not change its determination and plan for developing nuclear power."

    Model Railroading

    Would you like to know a fun way to learn about math? Well, you can do that with model railroading. Yes, it's true. You can learn about many school topics without using a school book. Besides that, there are many other benefits that model railroading brings us as well. In this article, we will discuss just a few of those benefits of model railroading.

    Patience and problem solving skills

    When you build a model railroad, you have to plan your railroad out. You have to decide where the tracks (轨道) will go, where to put buildings, where to put streets and any other things you would like to add to your model railroad. Also, you have to think about any problems you may have with the design you choose. How will you make railroad crossings? How will you design hills, mountains, and rivers? Deciding on what to do with your model railroad takes a lot of thought and patience, but it is not as difficult as you may think.

    Building skills

    With model railroading, you learn how to put together plastic models of buildings. Also, you can learn how to build a table for your design, or make scenery for the geography of your design. Your model railroad runs on electricity, so you learn about electronics as well. These are skills that not only help you build a model railroad; these skills will help you throughout life.

    Fun for family and friends

    Different from many video games, model railroading is a social hobby that lets you communicate with family and friends. This is because you have to communicate with family and friends as you build and run your model railroad. By spending time with the people in your life you love and care about, you learn to become closer and care more for each other. This is one of the best parts of model railroading as a hobby. Of course, the best part about model railroading is running the trains. Watching the trains run around the track and make all the sounds and do all the things that real trains do gives people hours of enjoyment. Also, there is great satisfaction in the fact that you, your family, and your friends built the model railroad.

    I hope you can learn to enjoy model railroading and experience all the benefits you just read about and many others. Happy railroading!

    Amsterdam is a special city. There are many places you should not miss during your visit. Here is our list of the best.

    Amsterdam canal ring

    The city old centre is formed from canal rings, which give you the feeling of space, freedom and peace. Walk through these canal streets or better—take a trip by renting a boat yourself. Another way to explore the Venice of the North is to take a ride on a bicycle. Any way you decide for - enjoy this city.

    The National Maritime Museum

    The Maritime Museum is an attractive place to visit, especially with children. With many attractions in it, this colourful and enjoyable museum will help you understand the history of the Netherlands—a small nation which was one of the world's greatest sea powers.

Amsterdam Brown Cafe

    When you enter Amsterdam old cafes called Brown, at first it will seem too much from the past and too crowded, but the atmosphere is unique. Relax and watch - most of people around will be locals. Feel like one of them—the real Amsterdammers.

    Civic Guards Gallery

    This gallery is filled with old paintings from the Dutch Golden Age. The exhibited canvas may be not always the masterpieces of art, but these group portraits of Amsterdam citizens and their wives are an exquisite (精致的) document of the Dutch civilization and culture centuries ago.

    To avoid waiting lines we advise you to buy your tickets in advance online through our Amsterdam attractions and museums tickets webpage.

    History is full of tales of great ideas taking shape in sleeping minds; Paul McCartney said that he awoke with the tune of Yesterday in his head, and Robert Louis Stevenson said that the idea for The Strange Case of Dr Jekyll and Mr Hyde came to him in a dream.

    Scientists believe that the mind at night puts together bits of information in creative ways. Throughout the day your brain rarely gets a chance to stop and think. It constantly responds to a stream of challenges, from writing a report for a work deadline to remembering where you left your car keys and figuring out what to buy for dinner.

    "Think of your brain like a web," says Russell Foster, Professor of Neuroscience at Oxford University. "During the day the web is very tight, so you can only put information in a certain number of places. During sleep the web expands, and with the luxury of time, those bits of information can be put into lots of different places and make new associations."

    He adds that this process may help to foster the formation of new ideas. "This bringing together of seemingly unrelated bits of information is vital to helping the brain think itself out of problems," says Russell Foster.

    "Sleep seems to allow your mind to make non-obvious connections. It puts all the information from the day into a big biological theatre and forces the mind to speak to people at the back of the theatre, who you may not think you have any connection with. This is the basis of creativity connecting ideas, events and memories that wouldn't normally fit together.

    By placing volunteers into brain scanners and sending them to sleep, scientists have seen that the areas associated with emotion go into overdrive, especially while dreaming, while the areas that are responsible for logic (逻辑)are switched off. This not only explains why dreams are unbelievably random-you can be talking to a colleague one minute and the next minute sitting in your old school classroom dressed in your nightclothes­but also explains how the brain can put together different information.