Reading can be a social activity. Think of the people who belong to book group. They choose books to read and then meet to discuss them. Now the website BookCrossing.com turns the page on the traditional idea of a book group.

    Members go on the site and register the books they own and would like to share. BookCrossing provides an identification number to stick inside the book. Then the person leaves it in a public place, hoping that the book will have an adventure, traveling far and wide with each new reader who finds it.

    Bruce Peterson, the managing director of BookCrossing, says, “The two things that change your life are the people you meet and books you read. BookCrossing combines both.”

    Members leave books on park benches and buses, in train stations and coffee shops. Whoever finds their book will go to the site and record where they found it.

    People who find a book can also leave a journal entry describing what they thought of it. E-mails are then sent to the BookCrossers to keep them updated about where their books have been found. Bruce Peterson says the idea is for people not to be selfish by keeping a book to gather dust on a shelf at home.

    BookCrossing is part of a trend among people who want to get back to the “real” and not the virtual(虚拟). The site now has more than one million members in more than one hundred thirty-five countries.

    A unique experience awaits you at the Centre for Alternative Technology on the edge of the beautiful Snowdonia National Park.

    Over thirty years ago a group of people decided to try out alternative technologies. They chose a remote empty place, where rock used to be dug from the ground, as their base. Here experiments offering solutions to the world's energy problems were carried out, and nowadays many of these ideas have become common practice. You can experience all these for yourself in just one day with us, and then take away what you have learned and put it into practice at home. Be assured it will help you save on your household energy costs!

    Your visit to us begins with a ride up a steep 60-metre hillside on a railway which is worked by using the weight of water. At the top of the mountain you will enjoy beautiful views to the distant coastline. Then interactive displays show the power of wind, water and sun, while showing you what can be done in an ordinary household to reduce your influence on the planet.

    There was no soil when the project was started, so we created our organic gardens using our own home-made soil. You can enjoy woodland walks or even notice spring flowers growing on the roofs of environmentally-friendly buildings.

    In 2006 we opened our new eco-adventure playground for children, and we also run workshops where they can make models and become inventors of the future by putting wind, water or solar power into their own designs.

    The Centre for Alternative Technology is open all year round and has good rail, road and cycle links. In fact we offer a 50% reduction on the admission price if you arrive by bicycle. There is wheelchair access for disabled visitors—telephone us in advance if you would like assistance.

    One day in the gym, I asked a coach, "What's the difference between the best athletes and everyone else?" He briefly mentioned the things that you might expect: genetics, luck, talent.

    But then he added something I wasn't expecting. "At some point," he said, "it comes down to who can handle the boredom of training every day and doing the same practice over and over again."

    Most of the time people talk about getting motivated to work on their goals. As a result, I think many people get depressed when they lose focus or motivation because they think that successful people never lack motivation that they seem to be missing. But that's exactly the opposite of what this coach was saying.

    When I was an athlete, I loved going to practice the week after a big win. Who wouldn't? Your coach is happy, your teammates are excited, and you feel like you can beat anyone. As an entrepreneur, I love working when customers are rolling in and things are going well. Getting results has a way of pushing you forward.

    But what about when you're bored? What about when the work isn't easy? What about when it feels like nobody is paying attention or you're not getting the results you want? It's the ability to work when work isn't easy that makes the difference.

    If you look at the people who are consistently achieving their goals, you start to realize that it's not the events or the results that make them different. It's their commitment to the process. They fall in love with the daily practice.

    So, fall in love with boredom. Fall in love with repetition and practice. Fall in love with the process of what you do and let the results take care of themselves.

    Samuel Osmond is a 19­year­old boy student from Cornwall, England. He never studied the piano. However, he can play very difficult musical pieces by musicians such as Chopin and Beethoven just a few minutes after he hears them. He learns a piece of music by listening to it in parts. Then he thinks about the notes in his head. Two years ago, he played his first piece Moonlight Sonata (奏鸣曲) by Beethoven. He surprised everyone around him.

    Amazed that he remembered this long and difficult piece of music and played it perfectly, his teachers say Samuel is unbelievable. They say his ability is very rare, but Samuel doesn't even realize that what he can do is special. Samuel wanted to become a lawyer as it was the wish of his parents, but music teachers told him he should study music instead. Now, he studied law and music.

    Samuel can't understand why everyone is so surprised. "I grew up with music. My mother played the piano and my father played the guitar. About two years ago, I suddenly decided to start playing the piano, without being able to read music and without having any lessons. It comes easily to me—I hear the notes and can bear them in mind—each and every note." says Samuel.

    Recently, Samuel performed a piece during a special event at his college. The piece had more than a thousand notes. The audience was impressed by his amazing performance. He is now learning a piece that is so difficult that many professional pianists can't play it. Samuel says confidently, "It's all about super memory—I guess I have that gift."

    However, Samuel's ability to remember things doesn't stop with music. His family says that even when he was a young boy, Samuel heard someone read a story, and then he could retell the story word for word.

    Samuel is still only a teenager. He doesn't know what he wants to do in the future. For now, he is just happy to play beautiful music and continue his studies.

    Western conservation groups are seeking stricter laws to deal with trade in endangered wildlife, but Dr. Paul Jepson warns that this isn't the best solution. He highlights the case of the Bali starling (八哥). Bringing in tougher laws created unexpected outcomes, which contributed to the bird's extinction in the wild in 2006.

    He said that the traditional law enforcement (执行) approach that outlawed (宣布……非法) ownership of the Bali starling in the 1980s and 1990s increased rather than reduced the demand for wild-caught Bali starlings. The bird has become a popular gift among the rich of Indonesia, who can gain more status by owning one.

    Instead, a case-by-case analysis might be needed. Last year, he said, a bird association set up a network of breeders (饲养者) among the owners of Bali starling on the island of Java. By introducing a "crowd-breeding" model, it transformed the bird into a species whose price and source of supply were publicly known. This lessened the status of keeping such birds and thereby reduced their profitability to black market suppliers.

    Another case was on Nusa Penida, an island southeast of Bali. A Balinese conservation group planned to release starlings on the island. Critics tried to block the plan, saying the island was outside the birds' native zone. Eventually, the Governor of Bali came up with a proposal. The starlings were given to a local temple as a ceremonial offering before they were released. This gave the Bali starling status as a "sacred bird", giving them protection under customary laws. Now the released starlings established a breeding population on Nusa Penida.

    Dr. Jepson commented, "I do not want to criticize the international approach seeking tighter law enforcement, but this case study shows we should not oversimplify how we respond to the problem of the wildlife trade. There is a growing body of evidence that shows more different approaches are sometimes needed to fit with the local social and political realities. We should tailor solutions on more of a case-by-case basis."

    It's common knowledge that the woman in Leonardo da Vinci's most famous painting seems to look back at observers, following them with her eyes no matter where they stand in the room. But this common knowledge turns out wrong.

    A new study finds that the woman in the painting is actually looking out at an angle that's 15.4 degrees off to the observer's right­well outside of the range that people normally believe when they think someone is looking right at them. In other words, said the study author, Horstmann, "She's not looking at you." This is somewhat ironic, because the entire phenomenon of a person's gaze (凝视) in a photograph or painting seeming to follow the viewer is called the "Mona Lisa effect" . That effect is absolutely real, Horstmann said. If a person is illustrated or photographed looking straight ahead, even people viewing the portrait from an angle will feel they are being looked at. As long as the angle of the person's gaze is no more than about 5 degrees off to either side, the Mona Lisa effect occurs.

    This is important for human interaction with on-screen characters. If you want someone off to the right side of a room to feel that a person on-screen is looking at him or her, you don't cut the gaze of the character to that side­surprisingly, doing so would make an observer feel like the character isn't looking at anyone in the room at all. Instead, you keep the gaze straight ahead.

    Horstmann and his co-author were studying this effect for its application in the creation of artificial-intelligence avatars(虚拟头像) when Horstmann took a long look at the "Mona Lisa" and realized she wasn't looking at him.

    To make sure it wasn't just him, the researchers asked 24 people to view images of the "Mona Lisa" on a computer screen. They set a ruler between the viewer and the screen and asked the participants to note which number on the ruler intersected Mona Lisa's gaze. To calculate the angle of Mona Lisa's gaze as she looked at the viewer, they moved the ruler farther from or closer to the screen during the study. Consistently, the researchers found, participants judged that the woman in the "Mona Lisa" portrait was not looking straight at them, but slightly off to their right.

    So why do people repeat the belief that her eyes seem to follow the viewer? Horstmann isn't sure. It's possible, he said, that people have the desire to be looked at, so they think the woman is looking straight at them. Or maybe the people who first coined the term "Mona Lisa effect" just thought it was a cool name.