Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

    “The 'if it bleeds' rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don't care how you're feeling. But when you share a story with your friends, you care a lot more how they react. You don't want them to think of you as a Debbie Downer.”

    Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn't necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times' website. He and a colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times' readers and made them want to share this positive feeling with others.

    Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”

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    My grandma whom we all called Nanny was a solid, first-generation, Italian immigrant. She came to this country with her family on a tiny ship during World War I when she was only 8 years old. During the trip she survived stormy seas, little food, and an attack by a German U-boat. After getting here, her large family worked hard to build a new life in America. They never had much money but were rich in love.

    One day, when I was about 5 or 6 years old, my parents and brothers went on a trip. It was just me and Nanny in the house for the weekend. Nanny seemed so happy to be taking care of me all by herself. She made me a special breakfast that first morning. However, all I could do was to complain about how the food was not how Mom always made it. Nanny quietly put down the plate and went into the living room. I followed a minute later and saw that she had tears in her eyes. It was the first time I had ever seen my strong and proud grandmother cry and I was the one who had caused it.

    I walked over to Nanny, climbed on her lap, and for the first time in my short life I did something else too. I apologized without being told to and asked Nanny to forgive me. She smiled, rubbed my head, and told me I was a good boy even though I didn't feel like one then.

    That memory just like my Nanny's love will stay in my heart forever. It is a sign of both strength and wisdom. Asking for forgiveness helps us to learn, to grow, and to love.

    Sports shoes that work out whether their owner has done enough exercise to warrant(保证；授权)time in front of the television have been invented in the UK.

    The shoes — named Square Eyes — contain an electronic pressure sensor and a tiny computer chip to record how many steps the wearer has taken in a day. A wireless transmitter(传话器) passes the information to a receiver connected to a television, and this decides how much evening viewing time the wearer deserves, based on the day's efforts.

    The design was inspired by a desire to fight against the rapidly ballooning waistlines among British teenagers, says Gillian Swan, who developed Square Eyes as a final year design project at Brunel University in London, UK. "We looked at current issues and childhood overweight really stood out," she says. "And I wanted to deal with that with my design."

    Once a child has used up their daily allowance gained through exercise, the television automatically switches off. And further time in front of the TV can only be earned through more steps.

    Swan calculated how exercise should translate to television time using the recommended daily amounts of both. Health experts suggest that a child take 12,000 steps each day and watch no more than two hours of television. So, every 100 steps recorded by the Square Eyes shoes equals exactly one minute of TV time.

    Existing pedometers(计步器) normally clip(夹在) onto a belt or slip into a pocket and keep count of steps by measuring sudden movement. Swan says these can be easily tricked into recording steps through shaking. But her shoe has been built to be harder for lazy teenagers to cheat. "It is possible, but it would be a lot of effort," she says. "That was one of my main design considerations."

    “Don't tell anyone”. We hear these words when someone tells a secret to us. But it can be hard to keep a secret. We5re often tempted to “spill the beans"，even if we regret it later.

    According to Asim Shah, professor in the Menninger Department of Psychiatry and Behavioral Sciences at Baylor College of Medicine, US, keeping a secret may well "become a burden”. This is because people often have an “obsessive and anxious urge to share it with someone”.

    An earlier study, led by Anita E. Kelly, a scientist at the University of Notre Dame, US, suggested that keeping a secret could cause stress. People entrusted (受委托的)with secrets can suffer from depression, anxiety, and body aches, reported the Daily Mail.

    But with secrets so often getting out, why do people share them at all? Shah explained that people often feel that it will help them keep a person as a friend. Another reason people share secrets is guilt over keeping it from someone close to them. A sense of distrust can develop when people who are close do not share it with each other. "Keeping or sharing secrets often puts people in a position of either gaining or losing the trust of someone,” according to Shah.

    He added that talkative people could let secrets slip out (泄露). But this doesn't mean that it is a good idea only to share secrets with quiet people. A quiet person may be someone who keeps everything inside. To tell such a person a secret may cause them stress, and make them talk about the secret.

    Shah said that to judge whether to tell someone a secret, you'd better put yourself in their position. Think about how you would feel to be told that you mustn't give the information away. Shah also recommended that if you accidentally give up someone's secret you should come clean about it. Let the person know that their secret isn't so secret anymore.

    Can you imagine a world without music? Studies show that public schools across the country are cutting back on music classes to save money. Even worse, some schools have never had music classes to begin with. But without them, students' academic (学术的) growth and spiritual health could suffer. In fact, music classes are necessary for all students in schools.

    Recent studies Brown University have shown that students who received music education classes were better in math and reading skills than those without music classes. Another study by The College Board found that students taking music and art classes got higher points. Students' academic success seems to depend on their taking part in music education.

    Music programs in public schools also help to add to a student's sense of pride and self-confidence. Teens today have too many learning tasks. Besides, they have family problems, self-confidence problems, relations hip troubles, and choices about smoke and alcohol (酒精). All of these can stop academic success, but music education can help. A study by The Texas Commission on Drug and Alcohol Abuse found that students who took part in school music programs were less likely to turn to smoke. Music programs encourage students to work together to produce an excellent performance.

    Music crosses language, class and culture. Music allows students from different countries to connect. For example, at a school talent show, a new Japanese student played a piano duet (二重奏) with an American classmate. Two students from different cultures worked as a team with self-confidence and common purpose through music.

    The gift of music is priceless. We need to be sure to have necessary music classes for all students. The world is losing its music, and putting music into schools is the first step to get it back.

SPECIAL ENGLISH

The English language programs of the Voice of America（VOA）can be divided into two types according to the speed of broadcasting: Standard English and Special English.

Special English is a simple and standardized English radio program arranged by VOA for listeners who are beginning to learn English in non-English speaking countries around the world. It officially began broadcasting in October 1959.

The famous American lexicologist S. B. Flexmer identified three criteria for Special English, that is, what makes it "special":

●It writes and broadcasts in short and clear sentences;

●It broadcasts at a rate of 90 words per minute, or 2/3 of Standard English;

●It is a form of American English composed mainly of the 1500 basic words.

Special English programs can be divided into two categories: news programs and feature programs.

News program

VOA Special English news broadcasts provide listeners with worldwide information on politics, economics, military affairs, diplomacy, international relations, religion, weather, and all kinds of important events and wonders. They are broadcast to Southeast Asia five times a day, twice in the morning and three times in the evening.

Feature Program

From the perspective of time, Special English feature programs can be divided into two categories: one is every five minutes, and the other is every fifteen minutes. The latter consists of seven different sub-features, which are repeated four times a day on a weekly cycle, but the two features on Sunday and Saturday are broadcast only three times a night, each lasting about 10 minutes, followed by each five-minute feature.