Darek Fidyka, a 38-year-old Bulgarian, had been paralyzed (瘫痪的) from the chest down for four years after a knife attack. Scientists from Britain and Poland took cells from his nose, transplanted (移植) them into his back and re-grew his spinal cord (脊髓). Now he can walk and even drive a car. The doctors were delighted but said it was the first step in a long journey.

    The breakthrough came after 40 years of research by Professor Geoff Raisman, who found that cells had the possibility to repair damage to nasal (鼻腔的) nerves, the only part of the nervous system that constantly re-grows. “The idea was to take something from an area where the nervous system can repair itself and put it into an area that doesn't repair itself,” Professor Raisman said.

    Polish doctors injected (注射) the nasal cells into Mr Fidyka's spinal cord above the injury and used some nerves from his ankle to form a bridge across the damaged tissue. The nasal cells appear to have caused the spinal nerves to repair themselves.

    Professor Raisman achieved this with rats in the late 1990's, but this is his greatest success. “I think the moment of discovery for me was Christmas in 1997 when I first saw a rat, which couldn't control its hand, put its hand out to me. That was an exciting moment, because I realized then that my belief that the nervous system could be repaired was true.”

    Doctors chose the easiest case for their first attempt—it might not work for others. But there is a real sense of hope that an idea once thought impossible has been realized.

    David Nicholls, who helped provide money for the breakthrough, said information about the breakthrough would be made available to researchers across the globe.

    “What you've got to understand is that for three million paralyzed people in the world today, the world looks a totally brighter place than it did yesterday,” he said.

    A study, conducted by David Evans of the World Bank and Anna Popova of Stanford University, looked at 19 programs around the world in which individuals were given cash transfers from the government, either as a handout or as a "reward" for something like getting kids to school on time or taking them to the doctor for checkups.

    Evans and Popova looked at the impact those cash transfers had on the family budget and whether or not they led to an increase in spending on alcohol and cigarettes .What they found was that they almost always led to a reduction in a family's alcohol and tobacco purchases.

     The news may surprise some people, but it's true, and the researchers have several theories about why.

    One theory is that the cash transfer made things possible that once seemed impossible. Investing in their kids' education or buying healthier and more expensive foods may be within reach now, but without the cash handout, these goals weren't even a possibility. So families cut back on other expenses (like alcohol and tobacco) to make those dreams a reality.

    Another theory is that people just generally seem to do what they're told. If they are given money and told to use it for their family's welfare, in most cases, they will do just that. And that leads to the third theory: These cash transfers are usually given to women, and studies show that when women control the purse strings, more money is spent on taking care of their children.

    Whatever the reason for the trend, the data is clear—families that receive cash handouts don't waste the money on booze and cigarettes as was previously thought. Instead, they typically use that money for the benefit of their families. And that's money well spent.

    A bright yellow “M” tells you that it's a McDonald's restaurant; we also associate the cheerful theme tune “I'm Lovin' It” with the famous US fast food.

A brand's music has a similar effect on its customers as its logo. “It appeals directly to the heart, where consumers' decisions are really made,” wrote Marketing Week.

This is probably why companies from around the world have recently focused more on building a “sonic (声音的) identity”.

    An example is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申请商标权) its “Di-Di-Di-Di-Di-Di” notification sound. The trademark was finally approved on Nov 15, which means that Tencent's “Di-Di-Di-Di-Di-Di” notification sound is now protected by law and can only be used by QQ.

    Sound and music can also help tell stories. In Game of Thrones (《权力的游戏》) there are so many characters that it is difficult to memorize them all. So, they wrote melodies (旋律) specific to each family. The result is that characters do not only look familiar, but sound familiar too.

    “I think a huge reason why sound inspires action is that, on an unconscious level, we are always listening,” Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. “You can close your eyes, but you can't shut your ears.”

    While the start of a new school year is always exciting, this year was even more so for some elementary school students in Auckland, New Zealand. They became the world's first kids to be “taught” by a digital teacher, Will. Will is just an avatar(用户头像) that appears on the student's desktop, tablet, or smartphone screen, not a human-like robot walking around the classroom.

    Auckland energy company Vector and AI company Soul Machines worked together to develop Will, which has been modeled after the human brain and nervous system, allowing it to perform human-like behavior. The digital teacher is currently assigned to teach Vector's “Be sustainable with energy,” a free program for Auckland elementary schools.

    Just like the humans it replaced, Will is able to instantly react to the students' responses to the topic. Thanks to a webcam(网络摄像头) and microphone, the avatar not only responds to questions the kids may have, but also picks up non-verbal cues(非口头提示). For instance, if a student smiles at Will, he responds by smiling back. This two-way interaction not only helps capture the students' attention, but also allows the program's developers to monitor their engagement, and make changes if needed.

    Vector's Chief Digital Officer, Nikhil Ravishankar says, “What was fascinating to me was the reaction of the children to Will. The way they look at the world is so creative and different, and Will really captured their attention.”

    Will, in place since August 2018, has been a great success thus far. However, regardless of how popular it becomes, Will is unlikely to replace human educators any time soon. For one, the avatar's knowledge base is severely restricted. But more importantly, even the smartest digital avatars could never predict and react to all the unexpected situations that educators have to deal with on a daily basis. However, it could come in handy as a “personal tutor”, providing kids with one-on-one help on specific subjects or even topics.

    Feeding birds is a popular way to watch wildlife. But experts say it might put wild birds at risk.

    Feeding birds is not necessary for their survival except in extreme weather conditions. Feeders(喂食器)can definitely help birds get through that kind of weather. But most birds eat insects and show little interest in bird feeders. For those birds, we can grow native plants in a natural environment. Birds which are fond of eating seeds will be more likely to come to feeders if there is some cover nearby. This lets them feed and then fly to protective areas, such as in trees.

    The most common mistake people make with their bird feeders is that they put feeders in places where birds are easily frightened by passers-by, risk being hurt by cats, or risk flying into windows.

    So set up a bird feeder at least one meter away from a window. That way, if a bird gets frightened, it won't get killed when it hits the glass. Owners of cats should keep them inside home so they can't hurt the birds.

    Some birds are more aggressive at feeders. They eat a lot and do not leave much food for other birds. A solution is to put the food in more than one place by using different kinds of seeds or fruits. This can also increase the number and diversity of birds in your neighborhood. But don't feed wild birds anything salty, like potato chips, or food that could choke them, like bread.

    Pay attention to food quality and freshness. Unprotected food left too long in feeders will turn moldy(发霉), which can kill wildlife.

    Another word of advice: Always provide a supply of clean water for birds, but use care when looking for the right birdbath. If the birdbaths are too deep for birds, putting a few large stones in the water can give the birds a place to sit.

Video calls are a common occurrence, but have you imagined being able to touch the person on the other end of the line? Scientists are making this a reality.

Researchers at the University of New South Wales, Australia, have invented a soft skin stretch device (SSD), a haptic device that can recreate the sense of touch. Haptic technology can mimic the experience of touch by stimulating localized areas of the skin in ways that are similar to what is felt in the real world, through force, vibration or motion.

Vibration is the most common haptic technology today and has been built into many electronic devices, such as one attached to the back of a trackpad in laptops. However, haptic feedback with vibration becomes less sensitive when used continuously. The existing technology also has great difficulty recreating the sense of touch with objects in virtual environments or located remotely.

The new technology overcomes issues with existing haptic devices. The research team introduced a novel method to recreate the sense of touch through soft, artificial "muscles".

It works like this: imagine you call a friend in Australia. You wear a haptic glove with the SSDs and your friend also wears a glove with 3D force sensors. If your friend picks up an object, it will physically press against your friend's fingers. And the glove with 3D force sensors will measure these interactions. The force signals can be sent to your glove so your device will generate the same 3D forces, making you experience the same sense of touch as your friend.

The haptic devices could be used in various fields, allowing users to feel objects inside a virtual world or at a distance. This could be especially beneficial during such times like the COVID-19 pandemic when people rely on video calls to stay connected with loved ones. Or it could be used in medical practices. Doctors can feel a patient's organ tissues without touching them.