In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics（策略）.

    One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    Japan is aging faster than any other nation. By the end of this decade, there will be three retirees for every child under 15 and before long, one in six people will be over 80. Its population will soon be falling by nearly a million people every year and some people predict that, some time in the next century, the last Japanese person will die. Other countries are encouraging immigration to deal with their demographic woes. But not Japan, which is using different ways to reduce pressure put on health care and social services.

    The Toto-made toilet, common in Japanese hotels, can push up to help the elderly. Now Toto is working with Daiwa House, Japan's largest house builder, to equip toilets for retirees. These have medical sensors that measure blood sugar levels, the blood pressure and body fat of the user. The data is emailed to the local GP through a built-in internet device (装置). So make sure you eat your greens and stay regular, or the doctor will be in touch.

    The over-75s account for more than a quarter of the deaths in car accidents on Japanese roads. Toyota is working with Professor Kawashima, who developed brain training games for Nintendo, to create intelligent cars that monitor brain activity in the elderly. Other technologies could also work to keep elderly drivers cautious.

    Japan has twice as many pets as it has children. But real animals are difficult to look after as their owners age. Paro is a furry white baby seal robot which responds to petting by moving its tail and opening and closing its eyes. It shows emotions such as surprise, happiness and anger, and has sold well in nursing homes where it is reported to stimulate (刺激) responses among those with dementia (痴呆).

    Japan's Institute of Physical and Chemical Research has developed Riba, a nursing care robot that can lift the elderly out of bed.

    A young man was walking through a supermarket to pick up a few things when he noticed an old lady following him around. Thinking nothing of it,he ignored her and continued on. Finally, he went to the checkout line, but she got in front of him. “Pardon me,” she said, “I'm sorry if my staring at you has made you feel uncomfortable. It's just that you look just like my son who just died recently.”

    “I'm very sorry,” replied the young man, “Is there anything I can do for you?”

    “Yes,” she said, “As I'm leaving, can you say ‘Goodbye mother'? It would make me feel much better”. “Sure,” answered the young man.

    As the old lady was leaving the counter, he called out from behind her, “Goodbye mother!” As he stepped up to the checkout counter and put what he bought on the counter, he saw that his total was $127.5. “How can that be?” he asked, “I only bought a few things!”

    “Your mother said that you would pay for her.” said the clerk.

    Navarathri, which is celebrated throughout India, falls in September or October. On the first three days, people pray (祈祷) to the goddess Durga, the protector who destroys all evil. The next three days they pray to Lakshmi, the goddess of wealth. Then, also for three days, they look to Saraswathi, the goddess of wisdom and knowledge. The tenth and final day of the festival is for the goddess Durga. On this day many years ago, Durga killed the evil buffalo-headed monster, Mahishasura.

    My daughter and I took out the models of the gods and goddesses that we had stored away last year. Soon the room was littered with all kinds of dolls. We usually buy at least one new doll every year. On the tenth day, the dolls are carefully put away. If a doll is too damaged to be shown, it is never thrown away. Instead, it is put deep into the seas.

    In our hallway six long wooden steps are set up. First, we spread a thick white cloth over the steps. Now it's time to put the dolls on the steps carefully. Every year, the gollu is different. Sometimes — as the collection grows — there is no space to fit all of the dolls on the steps. Smaller dolls can also be placed on the floor.

    Every night there are prayers, music, dancing, and a large meal for many people. In northern India, the children sing songs while doing the dandiya raas, a traditional dance. Every dancer also has two wooden sticks — called dandiya — that he or she uses to make a sound in time to the lovely music. Dancing the dandiya raas helps people think of the true meaning of Navarathri — togetherness, laughter, and fun!

    I've recently published a book of letters from 32 amazing Australian women about their experiences of new motherhood. Perhaps the most common question I've been asked since publication is why more of the mothers didn't ask for help. If those early months were so hard and so exhausting as they were described, then why didn't more of these women simply ask for help?

Embedded (把……牢牢地嵌入) deep in this enquiry is the assumption that if you ask, you shall receive—and that you shall receive without judgment. And if there is any experience of new motherhood in the 21^st century it is the inescapability of judgment. By asking for help new mothers open themselves up to a wave of quiet—and not-so-quiet—disapproval of why on earth they need it.

    The earliest moments of motherhood are synonymous with sacrifice(等同于牺牲). A mother sacrifices her body for not nine but almost ten long months, sharing her shell with a new being. A mother sacrifices her control, and often her mental and physical health, during the painful process of childbirth. A mother, in the weeks and months that follow, puts the needs of another before her own, sacrificing her sense of self, her ambition and all too often, her happiness.

    We don't normally use the word sacrifice to describe the newborn period. It's supposed to be sweet and milky and warm but a sacrifice is exactly what it is. And when we sacrifice we should be entitled (使享有权利) to mourn—a privilege new mothers are expressly prevented from.

    We have reached the point where being a mother who admits she needs help is like saying your child isn't worth the sacrifice. The suffering has become a badge(徽章) of honor, worn in service to your family.

    The role of mothering is not an easy one, nor will it ever be. But it could be made more manageable if we were all to offer help or support.

Muir Woods and Sausalito Half Day Tour

    Wander through an ancient coastal redwood forest and explore the artistic bayside on this half-day tour from San Francisco. Travel across the Golden Gate Bridge to visit Muir Woods, home to some of the oldest and tallest trees on Earth. At the end of your tour choose between getting dropped off at Union Square in San Francisco or taking the ferry back to San Francisco.

    Yosemite National Park and Giant Sequoias Day Trip

    Discover the beauty of the Sierra Nevada on this full-day trip to Yosemite National Park from San Francisco. Travel aboard a comfortable van through historic Gold Rush towns to reach the park, where you'll be amazed by supersized natural wonders. Take a hike among ancient trees, and enjoy several hours to explore the park's wonders on your own.

    Niagara Falls Tour

    Escape from New York City and head north to see both sides of the Canadian border on this guided, 2-day tour to Niagara Falls. Visit Niagara Falls on both the American and Canadian sides and take a ride on the famous Maid of the Mist boat. Then, on the road back to New York City, make a stop to shop at the Crossings Premium Outlets, one of the largest outlet malls in the US.

    Napa and Sonoma Wine Country Tour

    Escape to California's famous wine country on this full-day tour from San Francisco. Taste regional varietals at three different wineries including both big-name and family-run estates (庄园). Learn about the winemaking process during guided tours, and appreciate the regional culture with a stop for lunch.