You're in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation：

    “I can't believe it－Lorenzo Bertolla! They are almost impossible to find．Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome．”

    They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes．

    Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it．

    Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation－consumers between the age of 18 and （3）It's a golden group．They have a lot of money to spend, but they don't trust ads．

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go．Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative．“Look at traditional advertising．Its effectiveness is decreasing．”It is true, because everyone knows an ad is trying to persuade you to buy something．However, you don't know when a conversation you overhear is just a performance．

    If you ever visit an English village, make sure to look out for morris dancing. Undoubtedly one of the strangest traditions of English culture, morris dancing is a form of folk dancing that dates back to the 15th century. If you ever get the opportunity, you really have to see it.

    Men and women wearing old-fashioned, shabby clothing dance in the streets of towns and villages across the country during the holiday periods. Women wear long, frilly (有褶皱边的) skirts and men wear short trousers with bells attached to them. They dance to traditional folk music which is often played on traditional musical instruments.

    Some groups carry heavy black sticks which they beat against each other while they dance. Other groups wave handkerchiefs in the air while they perform. The dances are usually performed near a pub so that when it's over, the dancers and audience can sing some traditional folk songs over a pint of beer. The celebrations will often continue long into the night, by which point most people are too drunk to think about performing again.

    Morris dancing is a great English tradition but it's facing a big crisis. As the years go by, fewer and fewer young people are joining morris dancing groups. The dancers are getting older and older and eventually. If you've ever had the fortune to see morris dancing, you may understand why teenagers aren't rushing to sign up. Putting it to the point, it's not exactly the coolest thing for an 18-year-old to be doing. Why dress up in bells and funny costumes when you could be going clubbing? Or playing sport? Or doing anything else?

However, it would be a great shame to lose such a fun and lively part of England's history and culture. It's important to look after some traditions and customs especially when it's something as harmless and happy as morris dancing. So here's a toast to the next generation of would-be morris dancers! Let's hope they don't leave it too late.

    In 1869, the Smiley family purchased an area of land about 100 miles north of New York City. Over time, some of their property and much of the surrounding landscape became the Mohonk Preserve, which has since grown to 8,000 acres and attracts visitors and rock climbers.

    But the Mohonk Preserve also has a long scientific legacy. In the 1930s, Dan Smiley, a descendent of the original owners, began keeping track of the plants and animals that lived in the area.

    Megan Napoli is a research ecologist with the Mohonk Preserve in New York. She thinks Smiley's efforts produced a rare long-term data set of observations, which is useful for studying the impacts of climate change. For instance, other research has shown that songbirds are migrating north earlier and earlier in the spring.

    It's important for the birds to arrive at the proper time in the spring, because they need to time their arrival with the insect emergence. So they need to be here to establish their nesting sites, lay their eggs. Once the eggs hatch, they have their baby birds, so they need to time it when the insects are most abundant.

    Napoli has begun analyzing about 76,000 observations of songbird migration dates collected by Smiley and his team to see if they, too, show that climate change has altered the timing of migrations. Her results suggest that they do.

    Napoli found that short-distance migrants that spend their winters in the southern U. S. now arrive an average of eleven days earlier than they did in the 1930s. Long-distance migrants that overwinter in the tropics arrive roughly a week earlier. Napoli presented her results at a recent Ecological Society of America meeting in Portland, Oregon.

    Meanwhile, who knows how many other long-term, personal data collections like Smiley's are out there, waiting to be discovered and to help improve official attempts to track the planet's changes.

    Off the Beaten Cart Path

    The best-selling travel book which includes over 200 new places of interest, over 200 new full-color photographs, and all-new, up-to-date maps. It includes over 1,000 of the United States` most must-see destinations

    Cover price: $ 30.00 Our price: $ 19.80

    Parents

    The most popular magazine for parents who want to raise smart and loving children. It has child development guidance, advice on your child's health and safety, and the best way to encourage your child's learning

    Cover Price: $ 26.00 Our price: $ 12.60

    Best Weekend Projects

    The projects are chosen from 80 special ideas to create an unusual living space. They are practical, as well as creative. They will improve your home and yard and can be made on weekends. And the most important of all, they are easy to follow.

    Cover Price: $ 17.95 Our price: $ 13.90

    Lucky

    The shopping magazine with the best buys, and the fashion tips. You'll need them before you go to the stores. What makes Lucky really special is that it gives you the information you need before anyone else has it.

    Cover Price: $ 18.50    Our Price: $ 15.50

    One spring day, once the flowers have begun to open, a bee will hover (盘旋) and zip through your yard and dive-bomb your picnic table. While you're thinking about avoiding an attack, that bee is focused on something else entirely: me.

    A honeybee has about six weeks to live. Today, like most days, her task is to fly as many as three miles from home, stick her long, straw-like tongue into a hundred or so flowers. When the bee has had her fill, shell fly home. There the bee will deposit what she has got into the mouth of one of her co-workers, who will relay it to another, and so on for about 20 minutes, until the mixture is ready to be placed into the comb. Then she and her 50 000 or so mates will hover in the dark all night every night, flapping their wings to create hot, breezy conditions to remove the water from the mixture. Several sunrises later, they will seal me off in a golden cell of beeswax. In her lifetime, our bee may visit 4, 000 flowers, and yet will produce only one-twelfth of a tea spoon of me.

    The average American consumes nearly a pound and a half of me every year, in tea, on toast, and beyond. If I do say so myself, I am a timeless treasure. Literally—I never go bad.

    Alas, my good health is not guaranteed. The problem lies in the growth of industrial agriculture and the use of pest control chemicals, as well as changes in weather patterns, all of which reduce the number of flowers bees have to visit I'd appreciate your letting your own garden grow just a little wild My future depends on all of us fostering spring and summers wild flowers, thus helping the bees, who give so much—to you, to me—without ever asking for anything in return.

    When Kim Chil-doo was young, he says, he wanted to be a model. But he gave up that idea to make money. Now, at age 65, he appears in television advertisements and fashion magazines. With his gray beard and long hair, he is South Korea's first senior model.

    Kim is one of many older people in South Korea the country has the world's fastest growing ageing population. Almost half of the country's older people live in poverty. Some take low-paying jobs to support themselves after retiring. But Kim and some other seniors have shown how older South Koreans can find unusual job opportunities later in life.

    You Sung-lae is 59. When she was a child, she wanted to be an actress. But instead, she says, she got married and had children. Now she is training to appear on a catwalk to show clothes. She was wearing a bright blue jacket, orange high heeled shoes and designer sunglasses.

    You is also helping the fashion business by attracting older buyers. Older buyers have become big players. While many older people do not have much money, others have bought their homes and built savings. Now, those seniors are ready to spend some of their money on themselves.

    Some businesses are also trying to use older people's skills and experiences. For example, Cho Young-min started a company using Skype to connect older instructors in Korea with students around the world. The students are interested in learning Korean, and the instructors are interested in sharing their knowledge.

    Another man, Ji Byung-soo found success by performing a dance song on a televised singing contest. He is 77. Now he earns enough money to donate to a local support center. Last month, he danced nonstop at a youth festival in Seoul while young people called his name. "Life begins in your 70s," Ji said. "Let's be happy and have fun."