Sometimes I have to admire people's imagination but what I admire most is the businessmen's sense of smell. China's Singles Day, which falls on Nov. 11 every year, has far surpassed its U.S. counterparts of Black Friday and Cyber Monday—combined. Last year, Americans spent a record $12.8 billion online between Thanksgiving Day and Cyber Monday. It's impressive until you compare it to the $17.6 billion in sales made by Chinese consumers in a single 24-hour period during 2016's Singles Day.

    Singles Day is known as “Bare Sticks Day” or “Bare Branches Day” in Chinese—because the date “11/11” looks like bare branches and “one” is the loneliest number. Singles Day began in the early 1990s in the dorm rooms of Nanjing University when a group of single friends were sorry about the lack of significant others and decided to mark the day by organizing activities as a group of singles and reducing their loneliness by buying themselves a gift.

    Then in 2009, sensing s break between the sales period of China's National Day on Oct. 1 and Chinese New Year in late January or early February, Alibaba's Jack Ma saw an opening: sell to comfort lonely hearts.

    The first year did only $7.5 million in sales, but just 8 years later, shoppers spent $25.3 billion, or 168.2 billion yuan, this year—a 40 percent jump from last year's $17.6 billion. Foe comparison, Black Friday and Cyber Monday in the U.S. only netted $6.79 billion in 2016. Amazon doesn't release sales figures for July's Prime Day, but it's pretty safe to believe the not-quite-national-holiday doesn't come close to $25 billion.

    “More than $25 billion in one day is not just a sales figure,” Alibaba Group CEO Daniel Zhang said in a statement. “It represents the desire for quality consumption of the Chinese consumer, and it reflects how merchants and consumers alike have now fully accepted the combination of online and offline sales.”

"You can you up, no can no bb." The latest Chinglish buzz phrase, having swept through Chinese cyberspace (网络空间) and society, has now made a landing overseas, entering the US web-based Urban Dictionary.

According to the entry put forward by "gingerdesu", "You can you up" which means "If you can do it, go ahead and do it", is a Chinglish catch phrases referring to people who criticize others' work, especially when the critic is not so much better.

As well as "You can you up", other Chinglish catch phrases, such as "tuhao" and "no zuo no die", have also been recorded on the site.

    Coined with roots in Chinese grammar, and even containing Pinyin, Chinglish words and phrases are even spreading beyond grass roots (草根) websites.

In 2013, "dama" and "tuhao" found their way into The Wall Street Journal and the BBC, and words such as "feng shui", "Chengguan" and "people mountain people sea" have been admitted to the Oxford English Dictionary.

"The frequent use of Chinglish by foreign institutions suggests that people are looking more to the lifestyle and popular culture of China," says Zhang Yiwu, professor of Peking University's Department of Chinese Language and Literature.

"Words like 'dama' and 'tuhao' are so vivid. My friends and I use them a lot —it's so much fun," said Satoshi Nishida, a Japanese student studying at Beijing Language and Culture University.

"Behind these Chinglish words and phrases is the Chinese culture. They are reflections of the changes and trends in the Chinese society and they help people from other countries to understand what's happening in China," according to Xing Hongbing, a professor of Beijing Language and Culture University.

"When the price of gold went down last year, while the super purchasing power of the Chinese bargain-hunting middle-aged women drew worldwide attention, there was no effective way available in other languages to describe them, and 'dama' filled the gap very neatly," says Xing.

    Now Glen doesn't like to think what might have happened had he and his best friends, Ray Wightman and Chris Johnson, picked their usual path along a rocky outcrop－the faster route to Johnson s home on Triangle Mountain. They were heading there after school that day－April 14, 1999－to play street hockey in Johnson's driveway. There were other lucky twists, too: not stopping at the shops to get a cola« as they usually did; hearing the strange cry.

    It was 3:30 pm. The three teens were laughing and talking when suddenly they heard a strange cry coming from the ditch(沟渠) across the road. Crossing to take a look, they found an Adidas gym bag sitting deep in the icy water. They climbed down the steep bank and pulled the bag from the water, expecting to find abandoned cats or dogs inside. Instead, the boys found a trembling newborn girl. Wrapped in an old blanket, wearing a thin nightshirt, she was almost blue, her lips shaking from the cold and her crying.

    The boys couldn't have been more astonished. They knew this one needed to get warm and dry, although they didn't know much about babies. Ray dug through his gym bag and wrapped her in a T-shirt. “We didn't know what to do,” said Glen. “I didn't think any of us had really held a baby before.” So the three stood beside the ditch, dumbfounded, taking turns to hold the baby to their chests to keep her warm.

    “We knew it was no use walking up to Ray's house, because his mum was working and no one would be home. We figured we'd have a better chance just staying by the road and flagging down someone.” So they stood there and waited.

    A car drove by and the boys caught the driver's attention, telling her that they had found a baby. The woman then drove off to get help. When the police and ambulance came 20 minutes later, the teens were told the baby was probably two or three hours old and had perhaps been in the ditch for an hour or more. They were also told that they had saved her life and that given 10-20 minutes more in the cold water, she probably would be drowned.

    Developed by researchers and designers specializing in typography(印刷术)and behavioral science, Sans Forgetica is a new font(字体)designed to help readers better remember the information they read by forcing them to spend a bit more time on each word.

    The design of Sans Forgetica is based on a font called Albion, but with substantial  modifications(修改)to reduce familiarity and attain its goal of engaging the brain more and helping the reader retain(保留) more information. It was developed by scientists at RMIT University in Melbourne, Australia, who believe it could help students studying for exams.

    “We believe this is the first time that specific principles of design theory have been combined with specific principles of psychology theory in order to create a font, ”Behavioral economist Jo Peryman told DW.

    If fonts are too familiar, readers often glance over them without their brain creating may  memories of what was read. At the same time, if a font is too outlandish, the brain has to struggle too much to decipher(破译)it while neglecting the retention of information. According to its developers, “Sans Forgetica lies at a sweet spot where just enough obstacle has been added to create that memory retention.” Its modifications force readers to spend more time, but not too much time, reading each word, allowing the brain to engage in deeper cognitive processing.

    So does Sans Forgetica actually work? Does it help readers better remember the information they read? So far, studies have shown that it can make a difference, although not a significant one.

    One experiment had 96 participants recall word pairs presented in three different fonts. They remembered 69 percent of the word pairs written in Sans Forgetica, compared to 61 percent for the other fonts. In a different experiment, 303 students took a mock(模拟)multiple-choice exam, and whenever the text was presented in Sans Forgetica, they remembered 57 percent of the text, compared to only 50 percent of the surrounding text written in Arial font.

    So Sans Forgetica won't give you the memory of an elephant, but if you're the kind of person who believes every little bit helps, it might be worth a try.

    A new "paparazzi-proof" scarf has got heatedly welcomed since launched. A new "paparazzi-proof" scarf could be a game-changer for celebrities who prefer to shy away from the stage light. The ISHU scarf is the creation of Dutch-born fashion entrepreneur Saif Siddiqui and is designed to "give people their right to privacy back". A host of celebrities including Cameron Diaz, singer Joe Jonas, Bayern Munich footballer Jerome Boateng and music producer Major Lazer have worn the ISHU after it was spotted at London Fashion Week last year.

    It works by reflecting the light back into a camera, effectively becoming "invisibility clothes" for celebrities who don't want their photos taken. Anyone wearing the scarf is protected from mobile flash photograph, with the fashion accessory's fabric (附件结构) effectively blocking out any unwanted pictures, although it doesn't stop no-flash photographs from being taken.

    The 28-year-old Siddiqui was inspired while visiting family in Amsterdam in 2009 when his friends attempted to take a photo of him using an iPhone in front of some bikes. "He noticed that the bike's reflector carried the flash of his mobile camera in a way that confused the faces of his friends in the picture." the ISHU website explains. "He immediately realized that if developed into the right product, this feature would be an ideal solution for his friends and is now available to the public who want to keep their private moments in public private. "Saif put together a team of experts who dug into the science of light and reflection, and how to blend technology with fashion."

    He told Decoded Magazine: "The ISHU scarf effectively allows an individual to control what pictures and videos are taken of him. "There are no more unwanted pictures and videos on Snapchat, Instagram, or Facebook! Everyone carries a phone with them nowadays that has an amazing camera. So, it all made sense to me." More ISHU products are set to launch in August, with mobile phone cases set to launch in the next few weeks. The ISHU is currently sold out but you can pre-order it online for ￡289.

When it comes to having fun in the sun, it's easy to lose track of time. If you're not careful, this can be quite dangerous.{#blank#}1{#/blank#}But it can easily be prevented—all you need is a little sunscreen.

{#blank#}2{#/blank#}People have been using chemical pastes to protect themselves from the sun for centuries. But the first modern sunscreen sold on the market was offered by French company: L'oreal in 1935.

Several other companies were quick to release their own sunscreens. Perhaps the biggest advancement in the world of sunscreen came in the 1970s, when scientists started looking at the sun protection factor, or SPF.{#blank#}3{#/blank#}

The advantages of using sunscreen are obvious. It limits the painful effects of sunburn.{#blank#}4{#/blank#}Millions of people have died from skin cancer caused by ultraviolet rays from the SUITL. Remember to apply sunscreen 30 minutes before going outside.

Unfortunately, there are many mistaken ideas about sunscreen.{#blank#}5{#/blank#}Some also think you only need to put it on once for a whole day's protection or that you don't need it on cloudy days. None of these things are true. Experts say you should apply sunscreen every two hours when outside in the daytime, no matter how dark your skin is or what the weather is like.

A. And it can even save your life.

B. Sunscreen is not exactly a recent invention.

C. Choosing a sunscreen isn't as simple as it used to be.

D. In direct sunlight, sunburn can occur in less than 15 minutes.

E. This rating is a number that shows how effective a sunscreen is.

F. It's believed that you don't need much sunscreen if you have dark skin.

G. Some think a good method is to cover as much as possible with protective clothing.