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题型:阅读理解 题类:常考题 难易度:普通

北京市海淀区2016-2017学年高一上学期英语期末考试试卷

阅读理解

How to Fill Your Empty Walls with Beautiful Art

    If you've ever stared at an empty wall wondering what to put there, you're not alone. The idea of having the same museum print as everyone else doesn't seem that appealing.

    But, many people who may be interested in purchasing art are at a loss on how to start. The amount of time taken to discover art and artists that you truly love, and the expense of purchasing art, keep many people from even considering it.

    But now, TurningArt is solving this dilemma(困境). TurningArt is an online subscription(订阅 ) service that allows the average consumer to learn about art and be able to afford to own it. TurningArt offers art-lovers an online gallery of thousands of works, from highly accomplished and successful artists, to view in their homes and eventually buy if they want to.

    Here's how it works

    Visit TurningArt.com to browse through the work of hundreds of independent artists from across the country. Sorted by style, medium, color, price, artist, or even region, new art is added daily. You're sure to find several things you like.

    Then, simply sign up for one of TurningArt's subscription plans. These start at just $10 per month. TurningArt will send you your first piece, framed and ready to hang right out of the box. The piece will not be the original, but rather a museum-quality print produced together with the artist. You can request the next piece at any time. New prints arrive in a mailer that you can use to send back your old prints.

    You can enjoy each piece for one, two, or three months—however long you want. And, best of all, you never have to worry about taping, sizing, or centering your new print, because all prints are pre-sized to fit easily into the frame originally sent to you.

    If you've got an empty wall to fill, or simply like the idea of getting fresh art in your home every now and then, TurningArt is for you.

(1)、According to the passage, TurningArt                   .
A、holds art exhibitions across the country B、provides art-lovers with many online works C、sends the original piece of works to customers D、costs art-lovers a lot of time purchasing art works
(2)、The art prints sent to you    .
A、cost 10 dollars each B、are produced by museums C、need to be returned in a month D、are pre-sized to fit into the frame
(3)、The purpose of writing this passage is to      .
A、describe how TurningArt.com works B、invite the readers to use TurningArt service C、explain how art-lovers can reduce the cost on art D、share the experience of decorating the empty walls
举一反三
阅读理解

    Free energy is everywhere around us. There are many ways to make and collect energy from various sources like sun, wind and water. People also realize that everyday stuff can be a source of energy too. For example, riding a bike, running or just walking, etc. We simply have to change our way of thinking if we want to change the world.

    So comes the idea of solar roadways. Are they the road of future? Why use roads just for driving and collecting tolls (过路费)? Why don't we use them for collecting energy?

    The US Department of Transportation recently awarded $100,000 to Solar Roadways to build the first ever Solar Road Panel. So how do these future roads work?

    The Solar Road Panels will contain embedded (嵌入的) LEDs which “paint” the road lines from beneath to provide safer nighttime driving as well as to give drivers instant instructions such as detour (绕行) ahead. The road will be able to sense wildlife on the road and can warn drivers to “slow down”. There will also be embedded heating elements in the surface to prevent snow and ice buildup, providing safer winter driving.

    Replacing asphalt (沥青) roads and parking lots with Solar Roadway Panels will be a major step toward stopping climate change. Fully electric vehicles will be able to recharge along the roadway and in parking lots, finally making electric cars practical for long trips.

    We just can't wait to see more of these roads all over the world in the near future.

阅读理解

    On my first day of high school, I asked an eleventh grader where my class was. And he told me it was "on the fourth floor, next to the pool." I found out five minutes later that we don't even have a fourth floor and there's no pool either! Besides that, I didn't have any trouble with the older kid.

    I think the biggest difference between middle and high school is the homework load (工作量) and size of the school. I went from maybe fifteen minutes of homework a night to several hours, so I had to learn how to make full use of time! Our class size is around 550, but joining in clubs, sports, music, and other activities at school makes it easier to get to know people in every grade.

    The best advice I can give about the years you spend in high school is to learn things for yourself, not just to get a good grade. There have been so many tests that I've prepared for the night before, gotten an A, and not remembered anything later. I've changed that this year, and I enjoy school so much more. Don't take easy classes just to have a simple year. If you have a choice between chemistry and sports, the first will prove to be a lot more useful!

    While drinking and smoking might be present in some middle schools, they're also around in high school. I have a lot of friends who promised they'd never drink or smoke, but are now partying every weekend. If you have "fun" and spend your nights wasted instead of studying, you will regret it when you're applying for (申请) college. The "friends" who say you're a loser for not partying are really not your friends at all. It's hard to see your closest friends grow apart and go in different directions, but don't follow their footsteps. Create your own path in life and make your own decisions.

阅读理解

    Sparrow is a fast-food chain with 200 restaurants. Some years ago,the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining,the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market,the Sparrow menu had to struggle for attention. And to make matters worse,its new owner had no plans to give it the funds it required.

    Sparrow failed to grow for another two years until a new CEO,Carl Pearson,decided to build up its market share. He did a survey,which showed that consumers who already used Sparrow restaurants were extremely positive about the chain,while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

    Pearson faced a battle over the future of the Sparrow brand. The chain's owner now favored rebranding Sparrow as Marcy's restaurants. Pearson resisted,arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success,rather than customers' spending power. Finally, the owner accepted his idea.

    The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product,the intention was to put Sparrow in the hearts of potential customers.

    Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example,he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额).

    These efforts paid off,and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

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