题型:阅读理解 题类: 难易度:普通
广东省深圳市高中2024-2025学年高二上学期12月阶段性检测英语试题
You see a fantastic offer, like a hotel room. You decide to book. Then it turns out there is a service fee. Then a cleaning fee. Then a few other extra costs. By the time you pay the final price, it is no longer the fantastic offer you thought.
Welcome to the world of drip pricing — the practice of promoting something at an attractive headline price and then, once you've committed to the purchase process, hitting you with unavoidable add-ons that are"dripped".
In most cases, you see through all additionally added mandatory fees, and even though you could relinquish the deal, you choose to bite the bullet and complete the deal. Resistance to the idea of starting the search all over again is not simply a matter of laziness or indecision. There's a profound psychological mechanism at play here, called the present bias.
In the paper, Doing It Now or Later, economist Matthew Rabin defines people' s present-biased preference via an example of choosing between doing seven hours of unpleasant activity on April 1 or eight hours two weeks later: If asked on February 1, most people will choose the earlier option. But come April 1, given the same choice. most of us tend to put off work till April 15. In simple terms, the inconvenience of doing something"right now" often feels disproportionately large. Beyond the challenge of starting over, there's another psychological phenomenon that drip pricing uses - loss aversion. Imagine you're booking tickets for a show. Initially attracted by the headline price, you're now presented with different seating categories. Seeing a VIP ticket is within your budget, you decide to fork out. But then, during the checkout process, the drip begins. You realize you could have chosen lower-category seats, but by this stage, you've already imagined yourself enjoying the show from those nice seats. Going back to a cheaper seat will feel like a loss.
Buyers would benefit from a ban on drip pricing. Many countries are taking steps to protect consumers from drip pricing. The effectiveness of such measures, however, is uncertain. Nonetheless, you can hopefully make a more informed decision by understanding why the strategy works.
C To call on governments to protect consumers' interests.
D. To introduce two psychological phenomena about spending.试题篮