A speech is a wonderful opportunity to inform,persuade or entertain.The best speeches often take on a combination of all three of these components（组成部分）.However,before you can go about the writing of a great speech,it is important to set goals.Goals keep you,your speech and your audience focused.

What a goal is

    In the context of a speech,a goal is the purpose of the speech,and what it hopes to accomplish.For example,the goal of a eulogy（颂歌）might be to celebrate the life of a loved one.The goal of a speech at a political gathering would be to inform the crowd about the political position of a candidate and persuade them to vote and campaign for the candidate in question.

    Why a goal is important

    Without a goal,a speech is without direction.The goal informs the structure and content of the speech.For example,if a speech's goal is to convince people that smoking is bad for them,the speech will be structured with persuasive arguments to back up the goal.A speech with a goal of informing audience will keep the information fair and factual.

    A goal is incredibly important to the speech's ability to connect with an audience.If the speaker is unaware of the goal of the speech,the audience will likely be unaware as well.This severely reduces the effectiveness of the message.

    Besides informing the audience of the content and structure,a speech's goal drives the speaker to greater heights. If a speaker is asked to speak on a specific subject but never establishes the goal,they won't know where to start in the research,organizing and writing of the speech.

    If you have been charged with delivering a speech,establishing a goal can seem difficult at first.There are several things to take into consideration.First,think about who you will be speaking to.The demographic（人口统计）of your audience will likely determine whether you will be able to persuade them or whether they will be able to sit through（一直坐到……结束）.Second,think about the topic itself.If the topic is something controversial（有争议的）,it may worth your while to consider an informative approach to present both sides of the issue.Finally,consider your resources.A speech with an informative or persuasive goal usually requires a great deal of research,and sometimes takes more time to write.

    One day when I was 12, my mother gave me an order: I was to walk to the public library, and borrow at least one book for the summer. This was one more weapon for her to defeat my strange problem—inability to read.

    In the library, I found my way into the “Children's Room.” I sat down on the floor and pulled a few books off the shelf at random. The cover of a book caught my eye. It presented a picture of a beagle. I had recently had a beagle, the first and only animal companion I ever had as a child. He was my secret sharer, but one morning, he was gone, given away to someone who had the space and the money to care for him. I never forgot my beagle.

    There on the book's cover was a beagle which looked identical (相同的) to my dog. I ran my fingers over the picture of the dog on the cover. My eyes ran across the title, Amos, the Beagle with a Plan. Unknowingly, I had read the title. Without opening the book, I borrowed it from the library for the summer.

    Under the shade of a bush, I started to read about Amos. I read very, very slowly with difficulty. Though pages were turned slowly, I got the main idea of the story about a dog who, like mine, had been separated from his family and who finally found his way back home. The dog was my dog, and I was the little boy in the book. At the end of the story, my mind continued the final scene of reunion, on and on, until my own lost dog and I were, in my mind, running together.

    My mother's call returned me to the real world. I suddenly realized something: I had read a book, and I had loved reading that book. Everyone knew I could not read. But I had read it. Books could be incredibly wonderful and I was going to read them.

    I never told my mother about my “miraculous” (奇迹般的) experience that summer, but she saw a slow but remarkable improvement in my classroom performance during the next year. And years later, she was proud that her son had read thousands of books, was awarded a PhD in literature, and authored his own books, articles, poetry and fiction. The power of the words was held.

    Last week, Donna Strickland was awarded the 2018 Nobel prize for physics jointly with Arthur Ashkin and Gérard Mourou. It's the first time in 55 years that a woman has won this famous prize, but why has it taken so long? We look at five other pioneering female physicists — past and present — who actually deserve the prize.

    Jocelyn Bell Burnell

    Perhaps the most famous snub(冷落): then student Bell discovered the first radio pulsars in 1967, when she was a PhD student at Cambridge. The Nobel prize that recognised this landmark discovery in 1974, however, went to her male supervisor, Antony Hewish. Recently awarded a £2.3m Breakthrough Prize, which she gave away to help under-represented students, she joked to the Guardian: "I feel I've done very well out of not getting a Nobel prize."

    Lene Hau

    Hau is best known for leading the research team at Harvard University in 1999 that managed to slow a beam of light, before managing to stop it completely in 2001. Often topping Nobel prize prediction lists, could 2019 be Hau's year?

    Vera Rubin

    Rubin discovered dark matter in the 1980s, opening up a new field of astronomy. She died in 2016, without recognition from the committee.

    Chien-Shiung Wu

    Wu's "Wu experiment" helped disprove the "law of conservation of parity". Her experimental work was helpful but never honoured, and instead, her male colleagues won the 1957 Nobel prize for their theoretical work behind the study.

    Lise Meitner

    Meitner led groundbreaking work on the discovery of nuclear fission. However, the discovery was acknowledged by the 1944 Nobel prize for chemistry, which was won by her male co-lead, Otto Hahn.

    Here are our suggestions for keeping busy this week. Dive in!

    Take to the waves in Southampton

    Always fancied trying your hand at sailing? Now's your chance. The Southampton Boat Show has plenty of opportunities for visitors to get out on the water to experience boat sailing, power boating or taking a ride on a RIB ― all for free.

    Discover an island on the Thames

    To celebrate Totally Thames, a month-long festival is held at various locations across London. We've discovered 21 of the river's most fascinating islands ― all of them with interesting stories to tell. Make the most of it with our map here.

    Catch great films in Bristol

    Over six days, Encounters Film Festival screens up to 400 films from over 60 different countries. The Bristol festival provides a platform for international filmmakers, and offers a gateway to the likes of the BAFTAs, Oscars and European Film Awards. See here for full details.

Get scientific in London

    Experience the latest, best and most challenging science covering all areas of our lives and universe at New Scientist Live at ExCel London. New Scientist Live is a four-day festival full of ideas and discoveries from the team behind the world's most popular science weekly magazine, featuring four zones Brain & Body, Technology, Earth and Universe as well as talks from experts and over 200 exhibitors.

    When I was six, Dad brought home a dog one day, who was called "Brownie". My brothers and I all loved Brownie and did different things with her. One of us would walk her, another would feed her, and then there were baths, playing catch and many other games. Brownie, in return, loved each and every one of us. One thing that most touched my heart was that she would go to whoever was sick and just be with him/her. We always felt better when she was around.

    One day, as I was getting her food, she chewed up (咬破) one of Dad's shoes, which had to be thrown away in the end. I knew Dad would be mad and I had to let her know what she did was wrong. When I looked at her and said "bad girl", she looked down at the ground and then went and hid. I saw a tear in her eyes.

    Brownie turned out to be more than just our family pet. She went everywhere with us. People would stop and ask if they could pet her. Of course she'd let anyone pet her. She was just the most lovable dog. There were many times when we'd be out walking and a small child would come over and pull on her hair. She never barked (吠叫) or tried to get away. The funny thing is she would smile. This frightened people because they thought she was showing her teeth. Far from the truth, she loved everyone.

    Now many years have passed since Brownie died of old age. I still miss the days when she was with us.

    Shark attacks not only disturb beach activities, but can affect associated tourist industries. Shark nets are a common solution to preventing shark attacks on beaches, but they cause dangers to sea ecosystems.

    Seeking a cost-effective way to monitor beach safety over large areas, we have developed a system called Shark Spotter. It combines artificial intelligence (AI), computing power, and drone (无人机) technology to identify and warn lifesavers to sharks near swimmers. The project is a cooperation between the University of Technology Sydney and The Ripper Group, which is pioneering the use of drones—called "Westpac Little Ripper Lifesavers"—in the search and rescue movement in Australia.

    SharkSpotter can detect sharks and other potential threats using real-time aerial imagery. The system analyses video from a camera attached to a drone to monitor beaches for sharks, send warnings, and conduct rescues. Developed with techniques known as "deep learning", the Shark Spotter system receives imagery from the drone camera and attempts to identify all objects in the scene. Once certain objects are detected, they are put into one of 16 categories: shark, whale, dolphin, rays, different types of boats, surfers, and swimmers.

    If a shark is detected, Shark Spotter provides both a visual sign on the computer screen and an audible warning to the operator. The operator confirms the warning and sends text messages from the Shark Spotter system to the Surf Life Savers for further action. In an emergency, the drone is equipped with a lifesaving flotation pod (漂浮仓) together with an electronic shark repellent (驱逐装置) that can be dropped into the water in cases where swimmers are in severe trouble, trapped in a rip, or if there are sharks close by.

    In January 2018, the Westpac Little Ripper Lifesavers was used to rescue two young swimmers caught in a rip at Lennox Head, NSW. The drone flew down the beach some 800 meters from the lifeguard station, and a lifesaving flotation pod was dropped from the drone. The complete rescue operation took 70 seconds.

    We believe Shark Spotter is a win-win for both marine life and beachgoers. This unique technology combines dynamic video image processing AI and advanced drone technology to creatively deal with the global challenge of ensuring safe beaches, protecting environments, and promoting tourism.