What is the first thing you notice when you walk into a shop? The products displayed(展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is, likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for fresheningair. One sports goods company once reposed that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is justas important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus forbrand name shopping was on a few people with sales assistants' disproving attitude and don't-touch-what-you-can't afford displays. Now the rise of electronic commerce(e-commerce) has opened up famous brands to a wider audience. But whilee-shops can use sights and sounds, only bricks-and-mortar stores(实体店) can offer afull experience from the minute customers step through the door to the moment they leave. Another brandstore seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

     Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut(椰子) scent in the swimsuit section. A departmentstore has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots andd rawers, in search of their perfect scent.

    It's a popular belief that a fish's memory lasts for only seven seconds. It may seem sad to think that they don't remember what they've eaten or where they've been, and they don't recognize you or any of their friends — every moment in their life would be like seeing the world for the first time.

    But don't be so quick to feel sorry for them. A new study has found that fish have a much better memory than we used to think. In fact, certain species of fish can even remember events from as long as 12 days ago.

    In the study, researchers from MacEwan University in Canada trained a kind of fish called African cichlids to go to a certain area of their tank to get food. They then waited for 12 days before putting them back in the tank again.

    Researchers used computer software to monitor the fish's movements. They found that after such a long break the fish still went to the same place where they first got food. This suggested that they could remember their past experiences.

    In fact, scientists had been thinking for a long time that African cichlids might have a good memory. An earlier study showed that they behaved aggressively（挑衅地） in front of certain fish, perhaps because they remembered their past “fights”. But until the latest findings, there was no clear evidence.

    Just as a good memory can make our lives easier, it also plays an important part when a fish is trying to survive in the wild.

    “If fish are able to remember that a certain area contains safe food, they will be able to go back to that area without putting their lives at risks,” lead researcher Trevor Hamilton told Live Science.

    For a long time, fish were placed far below chimpanzees, dolphins and mice on the list of smart animals. But this study has given scientists a new understanding of their intelligence.

    A sense of humor is something highly valued. A person who has a great sense of humor is often considered to be happy and socially confident. However, humor is a double-edged sword. Sometimes it can damage self-respect and annoy others.

    People who use bonding humor tell jokes and generally lighten the mood. They're thought to be good at reducing the tension in uncomfortable situations. They often make fun of their common experiences, and sometimes they may even laugh off their own misfortunes. The basic message they deliver is: We're all alike, we find the same things funny, and we're all in this together.

    Put-down humor, on the other hand, is an aggressive type of humor used to criticize others through teasing. When it's aimed against politicians, as it often is, it's extremely funny and mostly harmless. But in the real world, it may have a harmful effect. An example of such humor is telling friends an embarrassing story about another friend. When challenged about their teasing, the put-down jokers might claim that they are "just kidding," thus allowing themselves to avoid responsibility. This type of humor, though considered by some people to be socially acceptable, may hurt the feelings of the one being teased and thus have a bad effect on personal relationships.

    Finally, in hate-me humor, the joker is the target of the joke for the amusement of others. This type of humor was used by comedians John Belushi and Chris Farley—both of whom suffered for their success in show business. A small amount of such humor is charming, but routinely offering oneself up to be embarrassed destroys one's self-esteem, and fosters depression and anxiety.

    So it seems that being funny isn't necessarily an indicator of good social skills and well-being. In certain cases, it may actually have a negative effect on interpersonal relationships.

    Many of us have had this experience: we lie down in a bed other than our own, perhaps at a friend's house or in a hotel room, and find it difficult or impossible to fall asleep. Is it because the bed is uncomfortable? Maybe, but perhaps there can be other reasons.

    According to a new study published in Current Biology, a significant reason is what the scientists call "first night effect". They believe that one side of the brain acts as a "night watch" to warn us about potential dangers. It forces us to stay awake on the first night in a new environments.

    For the study, 35 young volunteers were asked to sleep in a sleep lab for several days. Meanwhile, researchers watched their brain activities.

    According to the researchers, on their first night, the left brain was more active than the right brain and people had a hard time sleeping. However, left-brain activities decreased as days went by, falling even to the point of complete calm. In this process, the participants got an increasingly better sleep experience.

    The findings suggest that the different rhythms of the sides of the brain affect our sleep. When the two sides work differently, the balance between them is broken. Thus, the brain can't relax and is sensitive to anything strange in the surroundings, just as it is in the daytime.

    "At some level, the brain is continuing to analyze things, even though you are not aware of the analysis, " US professor Jerome Siegel told Smithsonian

    "If something unusual happens - if a door opens or you hear a key in a lock --you can be alert, even though the intensity of the stimulus (刺激强度) is quite low." More surprisingly, this phenomenon is similar to the way some animals sleep.

    The researchers think that it is the result of evolution (进化), and works to protect us in potentially dangerous environments.

    If you have ever had what you think is "first night effect", researchers suggest that you bring your own pillow or sleep in a room similar to your bedroom next time you sleep away from home.

    Daniel stays home on workdays. He starts his personal computer in order to connect with the office which is about three hundred miles away in another city. After work, he puts on his headphones, watches a movie on his home video recorder, or plays baseball on the computer. On many days, Daniel doesn't talk to any other human beings, and he doesn't see any people except the ones on television. Daniel is imaginary, but his lifestyle is very possible. The inventions of modern technology seem to be cutting us off from contact with our fellow human beings.

    The world of business is one area in which technology is separating us. Experts say, for example, that many people will soon be able to work at home. With access to a large central computer, employees such as office clerks, insurance agents, and accountants could do their jobs at display terminals (终端) in their own homes. They would never have to actually see the people they're dealing with. In addition, the way employees are paid will change. Workers' salaries will be automatically paid into their bank accounts, making paper checks unnecessary. No workers will stand in line to receive their pay or cash their checks. Personal banking will change, too. Customers will deal with machines to put in or take out money from their accounts. Many companies and consumers have already changed the way they sell or buy products. E-commerce, or business done on the Internet, is becoming more and more popular. This, therefore, makes it possible for people to do shopping without going out of their homes.

    Another area that technology is changing is entertainment. Music for example, was once a group experience. People listened to music at concert halls or in small social gatherings. For many people now, however, music is an individual experience. Walking along the street or sitting in their living-rooms, they wear headphones to build a wall of music around them. Movie entertainment is changing as well. Movies used to be social events. Now, fewer people are going out to see a movie. Many more are choosing to wait for a film to appear on television or are borrowing videotapes to watch at home. Instead of laughing with others, viewers watch movies in their own living-rooms.

    In the book The Best Little Girl in the World, Kessa has a serious eating disorder (进食障碍) called anorexia nervosa. But she is not alone. Many people have this eating disorder.

    In the beginning of her story, Kessa is a normal 15-year-old girl. She is good at many things, especially dancing. She has danced for many years and loves it. One day her dance teacher tells her to continue eating right, but maybe lose a few pounds. Once Kessa hears this, she takes things too far. Instead of cutting down on snacks and junk food, she decides not to eat at all. She does not eat breakfast, lunch, or dinner. She begins losing weight and becomes slimmer (更加苗条的) and slimmer. But she loses weight to a point where she is unhealthy.

    As her poor eating habits continue, her parents start getting as much help as possible to cure (治疗) their beautiful daughter. But it is just as hard for Kessa's parents to deal with her disorder as it is for her.

    Every day she exercises to lose more pounds and plans what and when she will eat. Her parents try everything, but Kessa decides not to have any fat on her body.

    Kessa's doctor and parents finally take her to the hospital. She is now so thin that she can hardly walk. There, she is given good care.

    In the rest of the book, Kessa goes through a lot of trouble in order to cure her eating disorder. This book, I think, can help to prevent people from doing this to themselves. It shows the trouble that people go through just to be slimmer, and all the terrible things they must experience to be cured. It is a book I think every teenager should read.